04-23-01Chair
.Vice Chair
Member
Member
Member
Member
Member
Julio Robaina
'Horace G. Feliu
Mary.Scott Russell
David D. Bethel
Randy G. Wiscombe
James Bowman
Charete B. Plummer
CRA General Counsel John Dellagloria
CRA Executive Director Charles D. Scurr
CRA Director Gregory J. Oravec
CRA Secretary Ronetta Taylor
SOUTH MIAMI COMMUNITY
REDEVELOPMENT.,AGEINCY
CRA Meeting
Meeting date: Apri1.23, 2001 Sunset Drive, South Miami, FL
Next Regular Meeting Date: May 7, 2001
Phone: (305) 663 -6338
'Time: 6:30 PM
City of South Miami Ordinance No. 10 -00 -1712 requires
all lobbyists before engaging . in any lobbying
activities to register with the City Clerk and pay an
annual fee of ' $125.00. This applies to all persons . 'who.
are 'retained (whether paid or not) to. represent a
business entity or 'organization to influence. "City"
action.` "City" action is broadly described to include
the ranking and selection of professional consultants,
and virtually all- legislative, quasi- judicial :and
administrative action. It does not apply to not-fox-
profit organizations, local chamber and merchant
groups, homeowner, associations, or trade associations
and unions.
CALL TO ORDER:
ITEMS FOR THE BOARD'S CONSIDERATION:
4. Approval of Minutes
Regular.CRA Minutes March 5, 2001
5. CRA Director's. Report
6. CRA General Counsel's Report:
CONSENT AGENDA
(There are. no .items . )
RESOLUTION(S)
(For Public Hearing)
.7. A RESOLUTION OF THE CHAIRPERSON AND MEMBERS OF THE
SOUTH MIAMI COMMUNITY REDEVELOPMENT AGENCY (SMCRA)
AUTHORIZING THE EXECUTIVE DIRECTOR TO EXECUTE AN
AGREEMENT' BETWEEN THE AGENCY AND B. MUMFORD & COMPANY
FOR MARKETING AND PUBLIC RELATIONS SERVICES.
SPEAKERS; PLEASE TAKE'NO.TICE THAT -SECTION 2 -2 :1(k)(2); OF
THE CODE :OF. ORDINANCES PROVIDES THAT "ANY PERSON
MAKING PERSONAL .IMPERTINENT, .OR ' SLANDEROUS: REMARKS
OR, WHO SHALL BECOME` BOISTEROUS ` WHILE ADDRESSING .l THE
COMMISSION SHALL .BE :FORTHWITH. BARRED FROM FURTHER
AUDIENCE 'BEFORE, ;THE.. COUNCIL BY :THE' PRESIDING .' O fF!CER,
UNLESS.PERMISSION TO CONTINUE. BE GRANTED BYA:MAJORITY.
VOTE OPTHE:.COMMISSION "
PUBLIC COMMENTS
BOARD COMMENTS
ADJOURNMENT
PURSUANT TO FLA STATUTES 286.0105, "THE CITY HEREBY ADVISES THE PUBLIC THAT IF A PERSON
DECIDES TO APPEAL ANY DECISION MADE BY THIS BOARD, AGENCY OR COMMISSION WITH RESPECT TO
ANY MATTER CONSIDERED AT ITS MEETING OR HEARING, HE OR SHE WILL NEED A RECORD OF THE ,
PROCEEDINGS, AND THAT FOR SUCH PURPOSE, AFFECTED PERSON MAY NEED TO ENSURE THAT A
VERBATIM RECORD OF THE PROCEEDINGS IS MADE WHICH RECORD INCLUDES THE TESTIMONY AND
EVIDENCE UPON WHICH THE APPEAL IS TO BE BASED. THIS NOTICE DOES NOT CONSTITUTES CONSENT
'BY THE CITY, FOR THE INTRODUCTION OR ADMISSION OR OTHERWISE INADMISSIBLE OR IRRELEVANT
EVIDENCE, NOR DOES IT AUTHORIZE CHALLENGES OR APPEALS NOT OTHERWISE ALLOWED BY LAW.
COMMUNITY'REDEVELOPMENT AGENCY 2
AGENDA - April 23, 2001
- SOUTH MIAMI COMMUNITY
REDEVELOPMENT AGENCY
INTER- OFFICE MEMORANDUM
To: Honorable Chairperson Date: April 18, 2001
and CRA Board
From:' Gregory J. Oravec
Director
REQUEST
J
Subject: Meeting 4 105 101 7
Agreement for Marketing and
Public Relation Services
B. Mumford & Company, .
A RESOLUTION OF THE CHAIRPERSON AND MEMBERS OF THE SOUTH
MIAMI COMMUNITY REDEVELOPMENT AGENCY ( SMCRA) AUTHORIZING
THE EXECUTIVE DIRECTOR TO EXECUTE AN AGREEMENT BETWEEN THE
AGENCY AND B. MUMFORD & COMPANY FOR MARKETING AND PUBLIC
RELATIONS SERVICES.
BACKGROUND & ANALYSIS
As part of the budget process, the Advisory Board identified the importance of Marketing and Public
Relations Services to the success of the SMCRA and its programs. As a result, the SMCRA Board
appropriated $50,000 in the FY 2000 -2001 Budget to retain a firm to provide these services. On
November 6, 2000, the Board approved a resolution authorizing the issuance of an RFP &Q for
Marketing and Public Relations, Services in order to identify . and select the firm most qualified to
provide the following services:
...to assist it in the development of its Marketing/Public Relations Program. The scope of the program should provide
for strategies, documents and collateral materials which will create a recognizable and unique positive identity for the
SMCRA; promote the activities, programs and opportunities provided by and in the SMCRA; and effectively reach the
SMCRA's distinct audiences, residents and business community.
In regards to creating a recognizable and unique positive identity for the SMCRA; promoting the activities,
programs and opportunities provided -by and in the SMCRA; and effectively reaching the SMCRA's distinct
audiences, residents and business community, the firm shall:
a. Recommend and identify all strategies, documents and collateral materials necessary to achieve the
marketing/public relations goals of the SMCRA;
b. Create a logo;
C. Use logo to create letterhead, stationery and "shells" for collateral materials;
d. Create tag line (slogan);
e. Create an ad campaign to promote the SMCRA and its programs; and
f. Assist the SMCRA in clearly identifying its distinct audiences, including any sub- audiences;
g. Create Mailing list(s) based upon,audiences;
h. Initiate ad campaign;
i.' Create 6 SMCRA brochures. The six brochures should include brochures for: general information regarding the
SMCRA and its opportunities, the Single Family Infill Program, Homeowner Assistance Program, Single
Family. Rehabilitation Program, Code Violation Assistance Program and Multifamily Rehabilitation Program;
j. Create a monthly newsletter;
k. Develop quarterly special event schedule to promote the programs and opportunities provided by the SMCRA
and in the redevelopment area.
1. Create /Provide other materials as needed.
Several exceptional firms responded to the RFP &Q demonstrating their desire and ability to provide
the above- described services to the SMCRA. However, the Selection Committee determined that B.
Mumford & Company was the firm most qualified to provide the 'services.
On March 5, 2001, the SMCRA Board recognized the findings of the Selection Committee and
directed staff to negotiate an Agreement with B. Mumford and Company. The attached agreement is
the culmination of staffs negotiations .with B. Mumford and Company. The proposed agreement
provides for a term of one year, total payment not to exceed the sum of $50,000 and for the SMCRA to
retain the right to terminate the agreement for any reason, without cause, upon three days written
notice. The , proposed agreement' includes a comprehensive scope of services (Exhibit I of. the
Agreement),. which meets and exceeds the requested scope of services identified in the ,RFP &Q ;
(above). The scope includes, but is not limited to: logo creation, identification of target audiences,
production of collateral materials, special event development and'coordination and development and
initiation of a multimedia ad campaign.
Approval of the agreement would assist the,SMCRA in one of its most important duties — reaching the
community. It would provide for a very qualified firm to provide services which exceed those that the.
Agency had originally requested at the cost it had appropriated in the FY 00 -01 Budget.
RECOMMENDATION,
Your approval is recommended.
RESOLUTION NO.'
A RESOLUTION OF THE CHAIRPERSON AND MEMBERS OF
THE SOUTH MIAMI COMMUNITY REDEVELOPMENT
AGENCY ( SMCRA) AUTHORIZING THE EXECUTIVE
DIRECTOR TO EXECUTE AN. AGREEMENT BETWEEN THE
AGENCY AND B. MUMFORD & COMPANY FOR MARKETING
AND PUBLIC RELATIONS SERVICES.
WHEREAS, the South Miami Community Redevelopment Agency ( SMCRA) desires to retain
the services of a Marketing and Public Relations Firm to provide for strategies, documents and
collateral materials which will create a recognizable and unique positive identity for the SMCRA;
promote the activities, programs and opportunities provided by and in the SMCRA; and effectively
reach the SMCRA's distinct audiences, residents and business community; and
WHEREAS, the SMCRA issued an RFP &Q in order to assess the ability of interested firms in
providing the desired services; and
WHEREAS, on March 5, 2001, the Chairperson and Members of the SMCRA Board
recognized the findings of the RFP &Q Selection Committee, identifying B. Mumford & Company as
_the firm best suited to provide the desired services.
NOW, THEREFORE, BE IT RESOLVED BY CHAIRPERSON AND MEMBERS OF
THE SOUTH MIAMI COMMUNITY REDEVELOPMENT AGENCY:
Section 1. That the Agreement for Marketing and Public Relations Services in substantially the
form attached as Exhibit "I," is approved.,
Section 2. That the Executive Director and General Counsel are authorized to execute all
necessary documents.
Section 3. That the resolution shall take effect immediately upon approval.
PASSED and ADOPTED by a vote of the Board of Commissioners this day
of , 2001.
CHAIRPERSON
ATTEST:
SECRETARY
APPROVED AS TO FORM:
GENERAL COUNSEL
AGREEMENT FOR
MARKETING AND PUBLIC RELATION SERVICES
This Agreement is entered into this dayof , 2001, between
the CITY OFSOUTHMIAMI COMMUNITYREDEVELOPMENTAGENCY ( SMCRA) and
BMUMFORD & COMPANY, aFlorida Corporation and Public Relations Firm (the CONSULTANT).
WITNESSETH
1. Term. The term of this Agreement shall be for one (1) year, commencing on the date above
written and ending one (1) year thereafter (the Expiration Date).
2. Subject Matter. This Agreement sets forth the terms and conditions pursuant to which the,
SMCRA mayrequest, and the CONSULTANT shall provide, the Services, as defined below, for one or
more Projects. While specific Projects are designated under this Agreement, the Projects and the specific'
details ofthe Services required to be performed by the CONSULTANT shall be further described in Work
Orders to be issued by the SMCRA in accordance with this Agreement.
3. Definitions.
A. "Project" means various redevelopment project initiatives as determined by the
SMCRA within the City of South Miami Community Redevelopment Area.
B. " Work" means Services to berendered orprovided bythe,CONSULTANT forthe
Project.
C. "Services "means the Services to be performed bythe CONSULTANT under this
Agreement.
D. "Project Manager" means the Director or a. designee.
i. At the SMCRA's request, made in accordance with Sub - Section B below, the
CONSULTANT shall perform the Work. The Services may include but not be
limited to the services outlined in this section and services that maybe required
in connection with a Project. The Work shall be performed with all applicable
dispatch, in a sound, economical, efficient and professional manner and within the
_ time and the manner required in the Work Order.
ii. The CONSULTANT shall perform the Work under the direction of, and inclose
coordination with, the Project Manager. The CONSULTANT shall provide all
professional services comprising the Work and shall be fully responsible for all
professional and technical aspects. The SMCRA's review and approval of the
work will relate only to overall compliance with the general requirements of the
Project and whenever the term "approval by the SMCRA is used in this
Agreement, the phraseology shall in noway relieve the CONSULTANT from
any duties or responsibilities underthe terms of this Agreement or from using the
best professional practices.
iii. The CONSULTANT shall, in the performance of the Work, comply with all
Federal, State and Local codes, ordinances and regulations, pertaining to the
Prc j ect, including, without limiting the generality of the foregoing, the Federal
Wage -Hour Law, the Walsh -Healy Act, The Occupational S afety and Health
Act, the National Environmental Policy Act and Equal Employment Opportunity
Legislation.
iv. In the performance of the Work, the CONSULTANT agrees to:
a.. Complete the Work within the time allowed bymaintaining anadequate staff
of qualified employees at all times.
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b. Be fullyresponsible for the professional services required to berenderedin
the performance of the Work.
c. Cooperate fully with the SMCRA in order that. all phases ofthe Work may
be properly scheduled, coordinated, and executed.
d. Report the status of the Project to the Project Manager and/or SMCRA
upon request or as required by this Agreement, and maintain all notes,
calculations, and related work to be open to inspection bythe SMCRA, at
all times and as required by law. .
w
e. Promptly deliver to the ProjectManager copies ofminutes ofall relevant
meetings relating to the Project at which the CONSULTANT is present.
f. Be available for general consultation and advice at all times during the term
of the Project.
B. Requests For Services.
i. Except in emergency situations, all requests. for Services shall be made by a
written Request For Services (RFS) issued by the Project Manager. In case of
emergency, the SMCRA may issue a verbal RFS to be followed by a written
RFS (or, after approval, by a Work Order) and a Notice to Proceed, as soon
as practicable. The RFS shall describe the Proj ect and each section ofthe Work
to be performed by the CONSULTANT and the time schedule in which the
Work must be completed.
ii. Upon receipt ofthe RFS, the CONSULTANT shall make arrangements to meet
with and/or be in direct contact with the Project Manager and/or a meeting shall
be held within ten (10) days following receipt ofthe RFS, to discuss the schedule,
the scope of the Work, and budget and compensation issues.
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� S
iii. Subsequent to the meeting, the CONSULTANT shall submit to the SMCRA a
proposal at no cost to the SMCRA. If the SMCRA and CONSULTANT agree
on the schedule and time for completion ofthe Work, and budget and amount of
compensation, then the Project Manager shall issue a Work Order and Notice
to Proceed. .
iv. The Services to be rendered by the CONSULTANT for the Project shall
commence within twenty-four (24) hours upon receipt ofthe Notice to Proceed
and shall be completed within the time agreed upon as shown in the Work Order.
When aPrc ject has a deadline date and time is ofthe essence, the SMCRA shall
advise the CONSULTANT ofthe completion time and the completion time shall
be agreed upon. A reasonable extension ofthe work time will be granted in the
event there is a delay on the part ofthe SMCRA in fulfilling part ofthe Agreement
as required orbecause ofweather, civil disturbance, or other reasons beyond the
control of the CONSULTANT.
v. The CONSULTANT understands and agrees that failure to comply with the
foregoing provisions within the time required may result in the Project being
awarded to another firm.
S. SMCRA Services and Responsibilities.. The SMCRA agrees to make available to the
CONSULTANT any and all information and data in the SMCRA's possession pertaining to the Work to
be performed for the Project.
6. Scope of Work. The CONSULTANT will be required to provide marketing and public
relation services. These services may include, but may not be limited to information dissemination and
recognition affecting public opinion; providing information to key policy makers and community leaders in
the area including associations, agencies and organizations, churches, neighborhood groups, crime watch
organizations and businesses; multi - mediapresentations and visual aids; public meetings and hearings;
community workshops and public participation activities; newsletters, news releases; media/press
conferences, public affairs and public service announcements; special events covering grand openings and
dedication ceremonies; promotions and general publicity of community activities and events; special
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.nun
initiatives promoting and marketing SMCRA endeavors. and program functions, and any other
miscellaneous Aasks as maybe required.
7.' Compensation. Compensation shall be based on a "Fixed Fee" or a "Not to Exceed Fee,"
as described in attachment "1," based on the nature and scope ofthe Work. The method ofcompensation
shall be agreed upon prior to issuance ofthe Work order. Notwithstanding anything to the contrary, the
SMCRA and the CONSULTANT agree that the total compensation permitted for all work under this
Agreement shall not exceed the sum of $50,000.00.
A.. Fixed Fee: The fee for a task or a scope of work based on a fixed fee shall be
mutually agreed upon by the SMCRA and CONSULTANT.
B. Not to Exceed Fee:. If a "Not to Exceed" fixed.fee is.mutually agreed upon, the
amount of compensation shall be based on an hourlyrate fee. The hourly rate. fee shall
be computed based on the hours worked by the CONSULTANT. The Hourly Rate
for this category, as shown below, includes all equipment, supplies, materials, tools
Tabor, wages, taxes, insurance, benefits, overhead and profit and shall be applicable
to any necessary overtime work.
Category Hourly Rate
Public Relations Coordinator /Assistant. Coordinator "$125.00
Information/Community Outreach Specialists $100.00
Graphics Designer $ 90.00
8. Payments of Compensation. Compensation shall be paid monthly in accordance with
invoices detailing the fees and expenses, for Work performed during the immediate preceding calendar
month. Payment shall be made within thirty (30) days following Project Manager's receipt ofthe invoices,
(in triplicate). The invoices shall include the following information:
A.. Total contract amount.
B. Percent of Work complete to date.
C. Total amount paid to date.
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D. Amount previously billed.
E. Amount of invoice.
F. Summary of Work done during the billing period.
G. Invoice number and date.
9. Schedule of Work. The SMCRA shall have the right to determine which Project shall be
assigned to the CONSULTANT and the schedule of Work and time for performance.
10. Extra Work Expenses. If the CONSULTANT has incurred extra work or expense due
to changes ordered by SMCRA after any portion of the Work is approved by the SMCRA, then the
payment for such extra work shall be the subject of a Change Order, and shall be approved, in writing, by
the SMCRA if, in the SMCRA's reasonable opinion, such Change Order is warranted. If the
CONSULTANT caused extrawork or expense due to changes ordered after anyportion of the Work is
approved by the SMCRA; such extra Work shall be the subject of an additional work order and the cost
of the extra work. shall be sole responsibility of the CONSULTANT.
11. Subconsultants. The CONSULTANT shall be responsible for all the work of its
organization, employees, and any Subconsultants. Nothing contained in this Agreement shall create any
contractual relationship between any of the Subconsultants working for the CONSULTANT and the
SMCRA. The CONSULTANT agrees and understands that it is in noway relieved of any responsibility
under the terms of this Agreement by virtue of any other professional who may associate with it in
performing the Work.
12. Conflict of Interest.
A. The CONSULTANT covenants that no person under, its employ who presently
exercises any functions orresponsibilities in connection with this Agreement has any
personal financial interest, direct or indirect, with the SMCRA. The CONSULTANT
further covenants that, in the performance of this Agreement, no person having such
conflicting interests, shall be'employed. Any such interests on the part of the
CONSULTANT or its employees, must be disclosed in writing to SMCRA.
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B. The CONSULTANT is aware of the conflict of interest laws of the City of South
Miami, Miami -Dade County, Florida (Miami -Dade County Code Section 2 -11.1) and
the State of Florida, and agrees that it shall fully comply in all respects with the terms
of all laws.
13.. Ownership of Documents. All reports, media, general information and other data
developed bythe CONSULTANT forthe purpose ofthis Agreement shall become the property of the
SMCRA without restriction or limitation upon use and shall be made available by the CONSULTANT at
anytime upon request ofthe SMCRA. When any work contemplated under this Agreement is completed
or for any reason terminated prior to completion, all of the above data shall be delivered to the Project
Manager.
1.4. Termination and Suspension of Agreement.
A. The CONSULTANT retains the right to terminate this Agreement for any reason,.
without cause, upon three (3) days written notice at any time prior to the end ofthe .
Term without penalty to the SMCRA..In such event, the SMCRA shall give written
notice of termination to the CONSULTANT and the CONSULTANT shall be paid
for services rendered up to the date of the notice.
B.. In the event of termination, all information and other documents developed by the
CONSULTANT under this Agreement shall become the property of the SMCRA.
C. It is further understood by and between the parties that any information or any other
matter which is given by the SMCRA to the CONSULTANT pursuant to this
Agreement shall at all times remain the property ofthe SMCRA and shall not be used
by the CONSULTANT for any other purposes without the written consent of the
SMCRA.
15. Award of Agreement. The CONSULTANT warrants that it has not employed or retained
any company or person to solicit or secure this Agreement, that it has not paid or agreed to pay any
company orperson any fee, commission, percentage, brokerage fee, or gifts or any other consideration
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contingent upon or resulting from the award or making of this Agreement. The CONSULTANT also
warrants that to the best of its knowledge and belief no Commissioner, Mayor or other officer or employee
of the SMCRA is interested directly or indirectly in the profits or emoluments of this Agreement or the
Work.
16. Entire Agreement. This Agreement represents the entire and integrated agreement
between the �SMCRA and CONSULTANT supersedes all prior negotiations, representations or
Agreements, either written or oral. This Agreement maybe amended only bywritten instrument executed
by the SMCRA and CONSULTANT.
17. Successors and Assigns /Assignment. This Agreement shall be binding upon the parties
and their respective heirs, executors and legal representatives. In no event may this Agreement be
assigned, in whole or in part, by either party.
18. Right to Audit. The SMCRA reserves the right to audit records of the CONSULTANT
pertaining to this Agreement anytime during the term and for aperiod of three (3) years after final payment .
is made under this Agreement.
19. Insurance. The CONSULTANT shall maintain during the terms of this Agreement the
following insurance:
A. Comprehensive General Liability Insurance in amounts not less than $1,000,000.00
Combined SingleUnit for bodily injury and property damage liability and all insurance
shall include contractual liability coverage.
B. Workers' Compensation Insurance in the statutory amounts.
C. Automobile Liability Insurance covering all owned, non - owned, and hired vehicles
used by the CONSULTANT. Coverage shall be written with at least statutory
amounts for Bodily Injury and Property Damage.
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D. All insurance policies shall be issued by companies authorized to do business underthe
laws of the State of Florida with a Best Rating of B+ or better.
E. The CONSULTANT shall furnish certificates of insurance to the SMCRA priorto the
commencement ofany Work, which shall clearly indicate that the CONSULTANT
has obtained insurance in the type, amount and classification as required for strict
compliance with this Section and that no material change or cancellation of the
insurance shall be effective without the thirty (30) days written notice ofthe SMCRA.
F.:_. Compliance with the foregoing requirements shall not relieve the CONSULTANT of
its liability and obligations under this Section or under any portion of this Agreement.
.20. Right of Decisions. All services shall be performed by the CONSULTANT to the
satisfaction ofthe Project Manager who shall decide all questions, difficulties and disputes ofwhatever
nature which may arise under or byreason ofthis Agreement, the prosecution and fulfillment ofthe Services
and the character, quality, amount, and value, and the Project Manager's decisions upon all claims,
questions of fact, and disputes shall be final, conclusive and binding, upon the parties.
21. Non - Discrimination. The CONSULTANT shall not discriminate against any employee
or applicant for employment because ofrace, color, religion, sex, sexual orientation, age, national origin,
handicap or marital status. Such action shall include, but not be limited to, the following: employment,
upgrading, demotion, or transfer; recruitment or recruitment advertising; layoffor termination; rates ofpay
or other forms ofcompensation, and selection for training, including apprenticeship. The CONSULTANT
agrees to post in conspicuous places, available to employees and applicants for employment, notices setting
forth the provisions of this Equal Opportunity Clause.
22. Construction of Agreement. The parties agree that this Agreement shall be construed
and enforced according to the laws, statutes and case law ofthe State ofFlorida, and venue for any action
shall be in Miami -Dade County, Florida.
23. Independent Contractor. The CONSULTANT, its employees and agents shall be
deemed to be Independent Contractors and not agents or employees of the SMCRA, and shall not attain
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anyrights orbenefits under the Civil Service or Pension Ordinance ofthe City of SouthMiami, or anyright
generally afforded classified or unclassified employees. Further, they shall not be deemed entitled to
Florida Workers' Compensation benefits as employees of the SMCRA.
24. Default Provision. In addition to the SMCRA's right to terminate for any reason, without
cause, upon three (3) days' written notice as addressed above, in the event that the CONSULTANT shall
fail to complywith each and every term and condition of this Agreement or fails to perform any ofthe terms
and conditions, then the SMCRA, in addition to all other remedies available by law, at its sole option, upon
written notice to the CONSULTANT, may cancel and terminate this Agreement, and all payments,
advances or other compensation paid to the CONSULTANT by the SMCRA while the CONSULTANT
was in default of the provisions shall be returned to the SMCRA.
25. Contingenc Clause. Funding for this Agreement is contingent on the availability offunds
and continued authorization for program activities and this Agreement is subject to amendment or
termination due to lack of funds or authorization, reduction of funds, and/or change in regulations.
26. Indemnification.. The CONSULTANT covenants and agrees that it will defend, indemnify
and hold harmless the SMCRA, its officers, agents and employees from any and all claims, losses,
damages, costs, charges or expenses arising out of or in connection with the negligent acts, actions, or
omissions ofthe CONSULTANT or any of its officers, agents, employees, whether direct or indirect,
provided, however, that the CONSULTANT shall not be liable under this Section for damages or injury
arising out ofor directly caused by or resulting from the sole negligence ofthe SMCRA or anyofits agents,
officers or employees. The indemnityprovided is not limited byreason of anyparticular insurance coverage
in this Agreement:
27. Notice. All notices or other communications which shall or maybe given pursuant to this
Agreement shall.be in writing and shall be delivered to the addresses listed below:
To the CONSULTANT: B Mumford & Company
10305 N.E. 2 °d Avenue
,Miami, Florida 33138
Attn: Bobbie Mumford
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To the SMCRA:
Greg Oravec
Director
South Miami Community Redevelopment Agency
6130 Sunset Drive
South Miami, Florida 33143
28. Limitation of Liability. The SMCRA desires to enter into this Agreement only if in so
doing the SMCRA can place a limit on the SMCRA's liability for any cause of action arising out ofthe
Agreement, so that its liability will never exceed the agreed sum of $10,000. The CONSULTANT
expresses its willingness to enter into this Agreement with the CONSULTANT's recovery from the
SMCRA for any action or claim arising from this Agreement to be limited to $10,000. Payments under
the Agreement shall be set -offs against any award of damages against the SMCRA.
Accordingly, and notwithstanding any other term or condition ofthis Agreement, the CONSULTANT
agrees that the SMCRA shall not be liable to the CONSULTANT for damages in an amount in excess
of $10,000, for any action' or claim of the CONSULTANT or any third party arising out of this
Agreement. Nothing contained in this paragraph or elsewhere in this Agreement is in any wayintended to
be a waiver of the limitation placed upon the SMCRA's liability as set forth in Chapter 768, Florida
Statutes. Additionally, the SMCRA does not waive sovereign immunity, and no claim or award against
the SMCRA shall include attorney's fees, investigative costs or pre judgment interest.
29. Miscellaneous Provisions.
A. Title and paragraph headings are for convenient reference and arenot apart ofthis
Agreement.
B. In the event of conflict between the terms of this Agreement and any terms or
conditions contained in any attached documents, the terms in this Agreement shall
govern.
C. No waiver or breach of anyprovision of this Agreement shall constitute a waiver, of
any subsequent breach of the same or any other provision and no waiver shall be
effective unless made in writing.
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D. Should any provision, paragraph, sentence, word or phrase contained in this
Agreement be determined bya court ofcompetent jurisdiction to be invalid, illegal
or otherwise unenforceable under the laws of the State of Florida or the City of
South Miami, such provision, paragraph, sentence, word orphrase shall be deemed
modified to the extent necessary in order to conform with such laws, or if not,
modifiable to conform with such laws, then same shall be deemed severable, and in
either event, the remaining terms and provisions ofthis Agreement shall remain
unmodified and in full force and effect.
IN WIINESS WHEREOF, the parties have, through their p ropercorporate officials, executed
this Agreement, the day and year first above set forth.
ATTEST: CITY OF SOUTH MIAMI COMMUNITY
REDEVELOPMENT AGENCY .
By:
Name:
Title:
B MUMFORD & COMPANY, a Florida Corporation
By:
Name: Bobbie Mumford
Title: President
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A P.Ui. R.LWi... H- .
6. Estimated project based fee.
$50,000
Based on six major initiatives which include:
I. Logo creation
$4,000
II. Initiation and Development of Ad Campaign
$12,000
III. Creation and Production of Collateral Materials
$15,000
IV. Identification and Targeting of Distict Audiences
$4,000
V. Special Event Development and Coordination (quarterly)
$3,000
VI. Overall Marketing 1 Public Relations / Administration /
Program Evaluations
.$3,000
TOTAL
$50,000
This cost estimate includes all expenses, including travel,
postage, telephone,
materials, etc. ordinarily associated with project administration.
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A P.M. P.".. R_
Task/Deliverables
Professional Services Provided
Estimated Cost
I. Logo Creation
• Creative concepting /direction
$4,000
A.
Study & concepts
• Creative review /selection
B.
Graphic design & colors
• Illustrations, layout & design
C.
Adaptation of design for.
• Copywriting
letterhead stationery,
• Typography
envelopes, business cards
• Art direction
and "shells" .
• Printing (coordination)
Presentation folders for
• Account management
collateral material
D.
Tag line (slogan)
development
II. Initiate and Development of
Account strategy services /
$12,000
Ad
Campaign
account management
A.
Copy concepts
• Creative concepts
B.
Design concepts
• Copywriting
.C.
Themes
• Typography
D.
Messages
• Broadcast production
E.
Target Audience
• Print production
F.
Media assessment and
• Media planning
identification of targeted
• Media buying
outlets
• Video presentations
G.
Ad creation and design"
• Website creation and /or updates
H.
Media placement relating
•. Printing (coordination) .
to all SMCRA programs
I.
Identify and implement
multi -media program for
radio, television, internet,
etc.
III. Circulation and production of
collateral materials
• Typography
• Graphic designs and layouts
$15,000
A.
Monthly newsletter
- Photography
B.
6 SMCRA brochures on
• Copywriting
SMCRA
general informa-
• Research and development
' outreach
tion, single
family infill
• Community
program, homeowner
• Account management
assistance program, single
• Printing (coordination)
family rehabilitation
• Mailings /mail preparation
program, code violation
assistance program and
multi- family rehabilitation
program
C.
Other materials as needed
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South Miami CRA Minutes
March 5, 2001
ROLL CALL
The South Miami CRA Board.met in regular session on Monday,
March 5,;2001 beginning at 6:37 p.m., in the City Commission
Chambers, 6130 Sunset Drive.
Roll Call:
The following members of the CRA Board were present:
Chairperson Julio Robaina, Vice Chair Horace G. Feliu, Members
Mary Scott Russell, Randy G. Wiscombe, and David D. Bethel.
Members James Bowman and Charete Plummer arrived at 6:50 p.m.
Also in attendance were, Executive Director Charles D.
Scurr, Director .Gregory J-. Oravec, CRA General Counsel John
Dellagloria, CRA -Secretary Representative Nkenga Payne and
Community Outreach Coordinator James McCants.
Invocation:
Vice Chair Feliu delivered the Invocation.
Pledge of Allegiance:
The Pledge of Allegiance was recited in unison.
1. Approval of Minutes.
Regular Minutes - February 6, 2001
Moved by Member Bethel, seconded by Member Wiscombe to
.approve the minutes as presented..
There, being no discussion the motion .passed by a 5 -0 vote.
COMMUNITY.REDEVELOPMENT AGENCY
MINUTES - March 5, 2001
Member
Bethel:
Yea
Vice Chair
Feliu:
Yea
Member
Russell:
Yea
Member
Wiscombe:
Yea
Member
Plummer:
Not present
Member
Bowman:
Not present
Chair
Robaina:
Yea
1
r
1
2 2 . Director' s 'Report :
3 Executive Director Scurr.. communicated that there, is a
4 possibility that the CRA could receive funding from both the
5 State and Federal levels to assist with CRA. area projects.
6 Florida Senator Daryl Jones and United States Congresswoman
7 Carrie Meek both visited the CRA area and. affirmed their
8 commitment to help South Miami with funding.'
9
10 Mayor. Robaina indicated that this -is the first time the
11 City has ever sought Federal funding.
12
13 Vice Chair Feliu and Commissioner Bethel put into words
14 their delight at hearing Congresswoman Meek's commitment to
15 helping South Miami.
16
17 Director Oravec. related that Working. Capital of Florida's
18 positive presence and impact by fostering the creation of small
19 businesses in South Miami has been outstanding.
20
21 Ms., Tracy Talentino, Deputy Director of Micro Business USA,
22 a partner to Self- Employment, Inc., appeared before the CRA Board
23 to summarize the Program's goals and objectives and the role this
24 organization would take in South Miami.
25
.26 Mr. Oravec further provided details about the CRA Single
27 Family Rehab Program, which improves the quality of existing
28 housing stock. This program also provides for three levels of
29 funding: First Level $2,500; Second Level - matching program up to
30 $10,000; Third Level- full level funding where the 'CRA
31 contributes $1 dollar for every $2 dollars that the homeowner
32 puts in.- The CRA Advisory -Board is looking a ways to make -this a
33 more aggressive program to assist more homeowners. A number of
34 homeowners have taken advantage of this program. Three of those
35 applications are on tonight's agenda. for the Board's
36 consideration.
37
38 Chairperson Robaina expressed his extreme pleasure at being
39' able to assist individuals in the CRA area with the type of'
40 funding programs the CRA has in place.
41
42 Messes. Leatha, Jordan, Antoinette Poitier and JoAnn
43 Henderson, applicants of the Single- Family Rehab Program were
44 afforded opportunities for comments.
45
46 Member Plummer asked if the. application process. for the
47 Singly- Family Rehab Program was user friendly.
48 .
49 All applicants agreed that the application process was
50 simple and non- threatening.
51
COMMUNITY.REDEVELOPMENT AGENCY 2
MINUTES - March 5, 2001
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Member Wiscombe asked if a vendor /contractor list was being
created to assist those individuals interested in having certain
repairs done to their homes.
Mr. Oravec related that the CRA Advisory Board was working
on.identifying a pool of inspectors that would be able °to inspect
a homeowner's property and advise of,the needed repairs. A pool
of contractors would also be compiled. Each applicant would be
required to go to at feast five of the names listed and select
the lowest bidder from that pool.
'Moved by Chair Robaina, seconded by Member Russell to remove
Item No. 7 from the Consent Agenda.
There, being no further discussion the motion passed by a 6-
0 vote.
Member Wiscombe:
Member Russell:
Vice Chair Feliu:
Member Bowman:
Member Bethel:
Member Plummer:
Chair Robaina:
Yea
Yea
Yea
Yea
Yea
Out of room
Yea
Mr. Oravec announced that the Infrastructure Study would be
presented at the next CRA meeting.
Mr. Oravec addressed the RFP &Q for the Marketing /Public.
Relations Services and the Urban Planning and Design Services.
The highest- ranking firm for the Marking /Public Relations
Services was B Mumford & Company, second ranking was Dennis
Communication and the third ranking firm was Ron Jacobs and
Associates. He voiced anticipation of having the,
Marketing/ Public Relations item on, the next CRA agenda for the
-Board's consideration.. The term of the agreement is for one
year.
By acclamation of the CRA Board the ranking was accepted.
Mr. Oravec related that the highest - ranking firm for the
Urban Planning & Design Services was The Corradino Group, second
ranking firm was Creative Land Development Services, Inc. /Correa
Valle Valle Joint Venture, and third ranking was Bermello, Ajamil
& Partners. -The contract negotiations would be project specific.
By acclamation of the CRA Board the ranking was accepted.
Winn Dixie Supper Market was acknowledged for providing
refreshments for tonight's meeting.
Mr. Oravec reported that the reconstruction plans for Church
Street were coming together.
COMMUNITY REDEVELOPMENT AGENCY
MINUTES - March 5, 2001
3
1
2 Mr. Clyde Judson of. Judson & Partners appeared before the
3 CRA Board to provide'a brief overview on the "Conceptual" design
4 of Church Street [59th Place] . as it related to, the .CRA's long -
5 range goal to revitalize the neighborhood.
6
7 Members of the CRA Board expressed concern with the possible
8 - dangers to pedestrians, scooter and bicycle riders. Educating
9 the parents and youth as to proper use of the sidewalk was
10 discussed.
11
12 Chair Robaina asked if more could be done to deter traffic
13 in this area.
14
15 Executive Director Scurr said that the City has petitioned.
16 Miami -Dade County for a four -way stop at 66th Street and 59th
17 Place.
18
19 Items For the Director
20 Member Russell referenced the Lobbyist Ordinance and asked
21 what was the CRA doing to address this issue.
22
23 Executive Director •Scurr shared that input from all of City
24 departments was being received in regards to the lobbyist
25 ordinance. The City Attorney has started re- drafting some
_26 aspects of the lobbyist ordinance.
27
28 Member Russell referenced the resignation of CRA Advisory
29 Board member Helen Diaz and asked if a replacement had been
30 recommended.
31
32 Chairperson Robaina encouraged those interested in serving
33 on the CRA Advisory Board to submit a Board application.
34
35 Member Russell inquired as to the process for recognizing
36 someone for giving of his or her time to serve on the CRA
37 Advisory Board.
38
39 Mr. Oravec said recognition could be held under the
40 presentation portion of this agenda.
41
42 Chairperson_ Robaina referenced the SW 64th Street
43 Improvement Project and related that Miami -Dade County is
44 continuing _to delay the project, thus putting the City's OCED
45 funding in jeopardy.
46
47 Executive Director Scurr said this issue would be addressed
48 during the City Commission meeting on tomorrow evening.
49
50 Chairperson Robaina emphasized the importance of getting
51 this project underway.
52
COMMUNITY REDEVELOPMENT AGENCY 4
MINUTES - March 5, 2001
1 Executive Director Scurr suggested giving Miami -Dade County
2 until the next CRA Board meeting (April 2nd] to start their
3 project. If the project hasn't been started by. then, the CRA
4 would move forward with its portion of the project (traffic
5 calming].
6
7 Member Wiscombe suggested contacting the. Miami Dade County
8 Commission to have them put pressure on administration.
9
10 Mr. McCants, the CRA's Outreach Coordinator conveyed the CAA
11 Advisory Board's disappointment with the delays associated with
12 the Street Calming Project on SW 64th Street.
13
14 After there were no further questions or comments for the
15 Director, this report was concluded.
16
17 3. General Counsel's Report:
18 General Counsel Dellagloria did not have a specific report
19 at this time.
20
21 After there were no comments or questions for General
22 Counsel, this report was concluded.
23
24 CONSENT AGENDA
25
26
CRA 3 -01 -52
27
7. A RESOLUTION OF THE CHAIRPERSON AND. MEMBERS
OF THE
28
SOUTH MIAMI COMMUNITY REDEVELOPMENT AGENCY
(SMCRA)
29.
AWARDING A SINGLE FAMILY REHABILITATION GRANT OF UP TO .
30
$3,612.50 TO JOANN HENDERSON FOR IMPROVEMENTS
TO THE
31
PROPERTY LOCATED AT 6257 SW 59TH PLACE.
32
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CRA 4 -01 -53
34
8. A RESOLUTION OF THE CHAIRPERSON AND MEMBERS
OF THE
35
SOUTH 'MIAMI COMMUNITY REDEVELOPMENT AGENCY
(SMCRA)
36
AWARDING A SINGLE FAMILY REHABILITATION GRANT OF UP TO
37
$2,820 TO LEATHA JORDAN FOR IMPROVEMENTS
TO THE
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PROPERTY LOCATED AT 6273 SW 60TH AVENUE.
.39
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CRA 5 -01 -54
41
9. A RESOLUTION OF THE CHAIRPERSON AND MEMBERS
OF THE
42.
SOUTH MIAMI COMMUNITY, REDEVELOPMENT AGENCY
(SMCRA)
43
AWARDING A SINGLE FAMILY REHABILITATION GRANT. OF UP TO
44
$2,975 TO ANTOINETTE POITIER FOR IMPROVEMENTS
TO THE
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PROPERTY LOCATED'AT 6040 SW 62m TERRACE.
46
47
Moved by 'Chair Robaina, seconded by Members
Russell and
48
Bethel to approve the Consent Agenda.
49
50
There, being no discussion the motion passed by
a 6 -0 vote.
51
COMMUNITY REDEVELOPMENT AGENCY 5
MINUTES - March 5, 2001
J
1
Member Wiscombe:
Yea
2
Member Russell:
Yea
3
Vice Chair Feliu:
Yea
4
Member Bowman:.
Yea
5
Member Bethel:
Yea
6
Member Plummer:
Not present
7
Chair Robaina:
Yea
8
9
10
11 RESOLUTION(S)
12 (For Public Hearing)
13
14 CRA 6 -01 -55
15 10. , A RESOLUTION OF THE CHAIRPERSON, AND MEMBERS OF THE
16 SOUTH MIAMI COMMUNITY REDEVELOPMENT AGENCY (SMCRA)
17 ADOPTING THE "STREETSCAPE DESIGN FOR THE REDEVELOPMENT
18 AREA AND CHURCH STREET" IN CONCEPT.
19
20 Moved by Chair Robaina, seconded by Members Russell and
21 Bethel to approve this item.
22
23 Reverend Russell Harris, Pastor of Mt. Olive Missionary
24 Baptist Church was afforded. an opportunity for comments. He
25 suggested that in the future it would be helpful if
26 administration made it clear to the community whether certain
27 projects were the responsibility of the City or Miami -Miami Dade
28 County.
29
30 Member Plummer emphasized the . importance of the community' s
.31 involvement in the process. She encouraged the citizens to
32 attend the CRA meetings to get first hand information.
33
34 At the conclusion of this-discussion this motion passed by a
35 7 -0 vote.
36
37 Member Wiscombe: Yea
38 Member Plummer: Yea
39 Member Russell: Yea
40 Member Bethel: Yea
41 Member Bowman: Yea
42 Vice Chair Feliu: Yea
43 Chair Robaina: Yea
44
45 CRA 7 -01 -56
46. 11. A RESOLUTION OF THE CHAIRPERSON AND MEMBERS OF THE
47 SOUTH MIAMI COMMUNITY REDEVELOPMENT AGENCY (SMCRA)
48 APPROVING A CONTRACT FOR SALE AND PURCHASE OF THE
49 PROPERTY LOCATED AT 5825 SW'68 STREET; AUTHORIZING THE
50 EXECUTIVE DIRECTOR AND GENERAL COUNSEL TO EXECUTE ALL
COMMUNITY REDEVELOPMENT AGENCY 6
MINUTES - March 5, 2001
1 NECESSARY DOCUMENTS AND PERFORM ALL NECESSARY
2 INSPECTIONS.
3
4 Moved by Chair Robaina, seconded by Members Bethel, Wiscombe
5 and Russell to approve this item.
6
7 Mr. Oravec related this .property's location is directly
8 adjacent to the Murray Park site. This purchase will enhance and
9 make Phase Two of the Murray Park Multipurpose Center the best it
10 can be. This additional land would allow for the construction of
11 the swimming pool. It would further provide an opportunity for
12 the City's Parks and Recreation Department and the CRA to
13 showcase the centerpiece of this neighborhood. The total
14 purchase price for this property is $430,000.00. There is a
15 sixty -day inspection period provision in this contract, which
16 allows for the CRA's termination.of the contract for._any reason.
17. ..
18 General Counsel Dellagloria indicated that the only other
19 issue that needed to be recognized is that there are lessees on
20 the property. However, based on the CRA's time frame this 'is
21 considered a benefit for the CRA to allow them to remain.
22
23 General Counsel Dellagloria asked that Section 1 of the
24 Resolution be amended with the following language . "that the
25 contract for sale and purchase in the form substantially attached
26 —as Exhibit 1 is approved."
27
28 Moved by Member Russell, seconded by Member Wiscombe to.
29 amend the resolution as prescribed by General Counsel.
30
31 At the conclusion of this discussion on the amendment the
32 motion passed by a 7 -0 vote.
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41.
Member Wiscombe: Yea
Member
Plummer:
Yea
Member
Russell:
Yea
Vice Chair Feliu:
Yea
Member
Bowman:
Yea
Member
Bethel:
Yea
Chair
Robaina:
Yea
42 At the conclusion of this discussion on the resolution as.a
43 whole the motion passed by a 7 -0 vote.
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Member Wiscombe:
Member Plummer:
Member Russell:
Member Bethel:
Member Bowman:
Vice Chair Feliu:
Chair�Robaina:
COMMUNITY REDEVELOPMENT AGENCY. 7
MINUTES - March 5, 2001
Yea
Yea
Yea
Yea
Yea
Yea
Yea
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CRA 8 -01 -57
12. A RESOLUTION OF THE CHAIRPERSON AND MEMBERS OF THE
SOUTH MIAMI COMMUNITY REDEVELOPMENT AGENCY (SMCRA)
AUTHORIZING THE EXECUTIVE DIRECTOR TO EXECUTE A LEASE -
PURCHASE AGREEMENT WITH MUNICIPAL SERVICES,GROUP, INC.
FOR.THE PURCHASE OF A BLUEBIRD "TRANSHUTTLE" BUS FROM
FLORIDA TRANSPORTATION SYSTEMS, INC.
Moved by Chair Robaina,
approve this item.
seconded by Member Russell to
Mr. Oravec related that staff has been working with the. CRA
Advisory Board in order to i.dentify some alternatives to the
South Miami Trolley. After an evaluation of the Trolley service
staff determined that the Trolley was unable to build ridership
for numerous reasons. Staff felt that a larger ridership could
be developed if there were a more appropriate usage. The CRA and'
the'City of South.Miami through their interaction with the public
identified the need for elderly /senior center services, school
[magic shuttle], limited park and ride activities, special events
transportation and limited park and ride on weekends. To be
more cost effective it was determined that the CRA could purchase
the vehicle with the City's Parks and Recreation Department
providing the driver.
The attached resolution authorizes the Executive Director to
execute a lease purchase agreement. The purchase.is pursuant to
a State contract. The CRA will make, a down payment of
approximately $48,000.00, which will be followed by five annual
payments of approximately $14,000.00. It will take approximately
180 days to manufacture the vehicle. Funds for the down payment
are available in the Trolley Fund.
At the conclusion of this discussion the motion passed by a
7 -0 vote.
Member Bethel:
Yea
Member Bowman:
Yea
Vice Chair Feliu:
Yea
Member.Russell:
Yea
Member Plummer:
Yea
Member Wiscombe:
Yea
Chair Robaina:
Yea
CRA 9 -01 -58
13. A RESOLUTION OF THE CHAIRPERSON AND
MEMBERS OF THE
SOUTH ,MIAMI COMMUNITY REDEVELOPMENT AGENCY AUTHORIZING
THE EXECUTIVE DIRECTOR, THE GENERAL COUNSEL, THE
SECRETARY AND THE DIRECTOR OF THE AGENCY TO ESTABLISH A
NOT - FOR - PROFIT 501(c)(3) SUPPORT CORPORATION TO RECEIVE
AND DISBURSE FUNDS FOR AGENCY PROJECTS;
AUTHORIZING THE
EXECUTION OF ALL NECESSARY DOCUMENTS
- REGARDING THIS
COMMUNITY REDEVELOPMENT AGENCY 8
MINUTES - March 5, 2001
"rd
1 TAX - EXEMPT CORPORATION, ESTABLISHING A BOARD OF
2 DIRECTORS AND OFFICERS OF THE CORPORATION AND APPROVING
3 ARTICLES OF INCORPORATION AND THE BY -LAWS FOR THE
4 CORPORATION.
5
6 Moved by Chair Robaina, seconded by Members Russell and
7 Wiscombe to approve this item..
8
9 Mr. Oravec explained that this would create a 501( c)3 for
10 the South Miami Community Redevelopment Foundation. This would
11 be a support corporation. He related that there are thousands of
12 grants available that serve to fund the exact same thing that the
13 CRA is trying to accomplish. However, governmental entities do
14 not qualify for the grant funding.
15
16 At the conclusion of this.discussion the motion passed by a
17 7 -0 vote.---
18
19 Member Wiscombe: Yea
20 Member Plummer: Yea
21 Member Russell: Yea
22 Member Bethel: Yea
23 Member Bowman: Yea
24 Vice Chair Feliu: Yea
25 Chair Robaina: Yea
26
27 PUBLIC REMARKS
28
29
The
following
individuals were afforded opportunities for
30
comments:
Mr. David
Tucker, Sr., Antoinette Poiter; Eric McDade
31
from the
Corradino
Group; Reverend Russell Harris and Reverend
32
William J. Green.
33
34
BOARD REMARKS
35
Each
Board member
was afforded opportunities for comments.
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ADJOURNMENT
There, being no further business to come before this Body,
the meeting adjourned at 9:28 p.m.
Approved
Attest
CRA Secretary
COMMUNITY REDEVELOPMENT AGENCY 9
MINUTES - March 5,,2001
CRA Chair