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Matrix 2_RFQRFQ #PW-Q2013-1 CITY BRANDING DESIGN & SERVICES ATTN: MARIA M. MENENDEZ, CMC, CITY CLERK CITY OF SOUTH MIAMI 6130 SUNSET DRIVE SOUTH MIAMI, FL 33143 SUBMITTED BY: 1903 NW 97th Avenue Doral, Florida 33172 305.591.7672 Gina@ ma t r ix2 .com Contact: Gina Nordqvist May 6, 2013 REQUEST FOR QUALIFICATIONS � RFQ #PW-Q2013-01 City Branding Design & Services Page 19 of 60 � SECTION IV PROPOSAL PACKAGE City Branding Design & Services QUALIFICATIONS ARE DUE ON OR BEFORE: Tuesday, May 7, 2013 @ 2:00 PM TO: CITY HALL OFFICE OF THE CITY CLERK 6130 Sunset Drive South Miami , Florida 33143 THIS RFQ SUBMITTED BY: COMPANY NAME: ADDRESS: TELEPHONE: ( ) FAX#: ( ) EMAIL: Matrix2, Inc. 1903 NW 97 Avenue, Miami, FL 33172 305 591-7672 305 591-8575 Gina@Matrix2.com � RFQ #PW-Q2013-01 City Branding Design & Services Page 28 of 60 � SECTION IV RFQ REQUIREMENTS CHECKLIST RFQ #PW-Q2013-01 Proposer has attached all documents listed in the checklist as provided and any other pertinent information. Section 1.01�CHECK LIST FORMS ATTACHED Bid Package: One (1) original and Nine (9) copies Yes______ No______ Proposal Confirmation Yes______ No______ Scope of Services/Plan Yes______ No______ Proposer’s Qualifications Yes______ No______ Proposer’s References Yes______ No______ Indemnification Clause Yes______ No______ Non-Collusive Affidavit Yes______ No______ Drug-Free Workplace Form Yes______ No______ Sworn Statement on Public Entity Crimes Yes ______ No ______ Related Party Transaction Verification Form Yes______ No______ Exception to the Request for Proposals Yes______ No______ Addendum Acknowledgement Form Yes ______ No ______ Anti-Kickback Affidavit Yes ______ No ______ Proof of Insurance Yes ______ No______ Contract/Agreement Yes ______ No ______ TAB 1 TAB 1 TAB 2 TAB 3 TAB 4 TAB 4 TAB 4 TAB 4 TAB 4 TAB 4 TAB 4 TAB 4 TAB 5 AGENCY SAMPLE - Sonesta Brand Standards Guide TAB 6 SCOPE OF SERVICES/PLAN Each proposer will be evaluated on their approach on how the scope of services will be met and the operational plan. A work plan including an explanation of methodology to be followed to per- form the services required in the proposal. Our methodology for performing the requested services for the City of South Miami follows the same dedicated approach and practice as will all of our clients—teamwork. Phase I: Branding Strategy If selected the Successful Proposer, the immediate step in the process for Phase I would be to hold a comprehensive input session with the client and key personnel. This meeting would assist the agency in further understanding not only the City’s past and current progress, but more importantly how the commissioners and key personnel envision the portrayal of the City and its brand and image to its intended markets going forward. This input session would ensure that the goals and objectives are clear for the entire team and that all are in agreement on the direction. At this time, the need for focus groups and interviews possibly with secondary target audiences would be evaluated. The information received along with further additional research done by the agency would then be utilized in creating a targeted brand image for the City through the initial logo concept and design phase. The agency would provide different logo options to be presented for review, consideration and selection. SCOPE OF SERVICES/PLAN CONTINUED Phase II: Brand Introduction Following the logo selection, the agency will address any possible revisions as requested. A formal logo unveiling event would be recommended in order to provide an introduction to the brand and its standards and guidelines. The agency recommends this unveiling event as the most effective way to introduce the logo to its primary and secondary target audiences. This event would also create an opportunity for traditional public relations promotions for the City as well as the ability to create online and social media “buzz.” In Phase II, the timeline for additional services needed including, but not limited to, stationery, website design, and outdoor signage would also be addressed, and deadline dates would be assigned to the needed tasks. The agency would also provide a limited amount of guidelines relating to the proper use of appropriate photographic imagery. The agency will provide separate line item estimates for review and approval prior to inception of any tasks to ensure that the costs fit within the scope of the city’s budget. � RFQ #PW-Q2013-01 City Branding Design & Services Page 30 of 60 � CITY OF SOUTH MIAMI CITY BRANDING DESIGN & SERVICES RFQ #PW-Q2013-01 QUALIFICATIONS This section of the proposal should give a description of the firm, including the size, range of activities, and the number of years with relative experience with large accounts Particular emphasis should be given as to how the firm-wide experience project will be brought to bear on the proposed project. This section must also identify the contact person and telephone number. Note: Additional sheets may be attached if necessary. Each proposer shall give a description of the firm, including the size, range of activities, and the num- ber of years with relative experience with governmental accounts. Founded in 1977 by its current owner Kathy Maiuri, Matrix2, Inc., is a fully licensed Florida Business located at 1903 NW 97th Avenue, Doral, Florida 33172. Celebrating over 35 years of experience, our full-service advertis ing and marketing agency consists of 20 full-time staff members with extensive experience in servicing the hospitality, tourism, resort, real estate, cultural arts and city/municipality industries. Matrix2 has long-standing resources and relationships with media, vendors and financial institutions, and we have excellent credit. We are an established company with longevity and stability in South Fl orida, and own our over-10,000 square foot facility. Today we are well-known as an award-winning advertising and marketing agency with a national client list and billings exceeding $11 million. We are recognized as a leader in creating high-impact, brand marketing ad campaigns and support materials for the industries we serve. Matrix2 has had the opportunity to work with clients of all sizes, ranges and industries over the course of its 35-year history. Although mainly working with private-sector accounts, the agency has recently become involved with governmental agencies. Some of these clients (and other accounts QUALIFICATIONS CONTINUED of varying sizes for whom we provide similar services) include, but are not limited to, the Miami-Dade County Department of Cultural Affairs (including the South Miami-Dade Cultural Arts Center, the CultureShockMiami,com and the All Kids Included programs) – since July 2012, Sonesta Resorts – 8 years, Ocean Properties Hotels and Resorts, Ltd. – 17+ years, Doubletree/Miami Airport Convention Center - 4 years, Stock Development – 10+ years, and Codina Partners/CC Devco – 8+ years. Some of the above listed clients are also included on our client reference information. Matrix2 services its clients best by bringing “in-house” what most agencies typically “out-source.” This includes our own in-house printing and production facilities. Through these in-house services, we’re able to offer our clients immediate response and cost-savings. Senior Account Executive Gina Nordqvist will manage the account on a daily basis and will be the primary client contact. Her contact number at the office is (305) 591-7672. Her email address is Gina@Matrix2.com. Please see the attached sheets titled "qualifications-range of activities," "organizational chart," and "client logos" that further demonstrate the agency's capabilities and a sampling of our clientele. QUALIFICATIONS CONTINUED Particular emphasis should be given as to how the firm-wide experience and expertise in this type of project will be brought to bear on the proposed project. In our 35-year history of providing advertising, marketing and branding services to our clientele, Matrix2 has worked a great deal with companies of all scopes and sizes in their branding strategies and visual identities, very similar to the scope of work being requested of the successful bidder in this request for proposal. One such example of work provided to an existing client that parallels this request for proposal is demonstrated in the attached Brand Standards Guide for the Sonesta Collection (please see the Brand Standards Guide under Tab #7). What was inherited from Sonesta as a very small, limited brand standards guideline has now been extended by Matrix2 to a 70-plus page guide book that provides the individual hotels the corporate guidelines for logo usage and brand development and identity through various platforms, including print collateral materials, advertising, signage and online, interactive and social media. Other brand guidelines have also been created for various restaurant venues, real estate developers and other clientele throughout the years. Strategy • Brand Development • Marketing Strategy • Creative Direction, Design & Production • Media Research, Planning & Buying • Public Relations Traditional • Logo Design • Corporate Identity • Print Collateral • Print Advertisements • Photoshoot Production • TV & Radio • Signage • Promotional Items • Video Production Web Development • Web Design • Website Hosting • Cross-platform, multi-lingual sites • Backend Development • Content Deliver Hosting • Responsive Websites Print & Production • Sheet-fed Printing, 1-6 colors • Digital Printing with Variable Data • Embossing, Hot (Foil) Stamping • Die-Cutting • Folding, Collating, Binding • Collateral Stocking & Inventory Reports • Detailed Photo Retouching • Hi-Resolution Image Scanning • Local Delivery Interactive • E-Marketing Campaigns • Web Banners • eBrochures • eBlasts • eNewsletter • Email Marketing • List Maintenance • Blasting • Reporting • Social Media Campaigns • Custom Facebook Applications • Social Media Branding Creative • Social Media Contests & Promotions • Paid Search Advertising (Pay-Per-Click) • Blog Copywriting (SEO) • Consumer Surveys • Detailed Monthly Reporting • ROI Tracking Search Engine Optimization • Keyword Research • Onsite/Offsite Website Optimization • Global Search Strategy • Geographic/Demographic Targeting • Monthly Ranking Reports • Integrated Lead Tracking (all platforms) QUALIFICATIONS-RANGE OF ACTIVITIES CONTINUED Printing and Production Equipment: • 2/C - Multi 1650 XE • 4/C Komori Lithrone 26, L-426 • Kluge EHD-14x22 (Foil Stamp and Emboss) • Polar Cutter Mohr-EMC • Stahl 26x40, B-26 Folder • Baum 4 Par, 20x26 Folder • HP Indigo 6/C press 5500 • HP ElectroInk technology • Prints up to 230 lpi line screens • Image quality resolution of 800 • 1200 dpi at 8 bit • 2400x2400 dpi in High Definition Imaging Kathy Maiuri Owner CREATIVE ART DEPARTMENT Bill Thomas Creative Director Michael McCullum Art Director Jorge Rodríguez Art Director Ray Raposo Art Director Holly Gonzalez Copywriter INTERACTIVE WEB DEVELOPMENT Tony Crespo Web Interactive Director Luis Olivera Web Designer Online Advertising Andre Boykin Director Digital Strategy Tanya Bhatt Social Media Account Manager SUPPORT SERVICES Lorena Ruiz Reception Harry Valdéz Delivery PRODUCTION & PRINTING Luis Rodríguez General Manager Pre-Press, IT Rosendo Dorrego Sr. Pressman Frank Boatswain Pressman MEDIA DEPARTMENT Cristina RuizCalderón Media Director Clemen Hernandéz Media Coordinator Mary Scarborough Digital Media Services ACCOUNT SERVICES Tina Stiles Senior Account Executive Gina Nordqvist Senior Account Executive Kim Haber Senior Account Executive Carole Pumpian Director of Public Relation Services Claire Roman Traffic Manager Eduardo Tefel General Manager Production ACCOUNTING Clarita Pearson Comptroller our company our services our clients our work ORGANIZATIONAL CHART CLIENT LOGOS CLIENT LOGOS � RFQ #PW-Q2013-01 City Branding Design & Services Page 31 of 60 � CITY OF SOUTH MIAMI CITY BRANDING DESIGN & SERVICES RFQ #PW-Q 2013-01 QUALIFICATIONS (CONTINUED) NOTE: This statement of Proposers Qualifications must be completely filled out, properly executed and returned as part of your proposal. 1. List the true, exact and proper names of the company, partnership, corporation, trade or fictitious name under which you do business and principals by name and titles: Name of Company: Address: Principals: Titles: 2. a. Are you licensed, as may be required, in the designated area(s) of Miami-Dade County, Florida? Yes No b. List Principals Licensed: Name(s): Title: Remarks: 3. How long has your company been in business and so licensed? 4. If Proposer is an individual or a partnership, answer the following: a. Date of organization: Matrix2, Inc. 1903 NW 97 Avenue, Miami, FL 33172 Kathy Maiuri Owner/President Kathy Maiuri Owner/President N/A 6.15.77 N/A N/A � RFQ #PW-Q2013-01 City Branding Design & Services Page 32 of 60 � CITY OF SOUTH MIAMI CITY BRANDING DESIGN & SERVICES RFQ #PW-Q2013-01 QUALIFICATIONS (CONTINUED) b. Name, address and ownership units of all partners: c. State whether general or limited partnership: If Proposer is other than an individual, corporation or partnership, describe the organization and give the name and address of principals. 5. If Proposer is operating under a fictitious name, submit evidence of compliance with the Florida Fictitious Name Statute. 6. How many years has your organization been in business under its present business name? a. Under what other former names has your organization operated? 7. a. Has your company ever failed to complete a bonded obligation or to complete a Contract? Yes No N/A N/A 35 years N/A N/A Kathy Maiuri 1903 NW 97 Avenue, Miami, FL 33172 Ownership = 100% � RFQ #PW-Q2013-01 City Branding Design & Services Page 32 of 60 � CITY OF SOUTH MIAMI CITY BRANDING DESIGN & SERVICES RFQ #PW-Q2013-01 QUALIFICATIONS (CONTINUED) b. Name, address and ownership units of all partners: c. State whether general or limited partnership: If Proposer is other than an individual, corporation or partnership, describe the organization and give the name and address of principals. 5. If Proposer is operating under a fictitious name, submit evidence of compliance with the Florida Fictitious Name Statute. 6. How many years has your organization been in business under its present business name? a. Under what other former names has your organization operated? 7. a. Has your company ever failed to complete a bonded obligation or to complete a Contract? Yes No � RFQ #PW-Q2013-01 City Branding Design & Services Page 33 of 60 � CITY OF SOUTH MIAMI CITY BRANDING DESIGN & SERVICES RFQ #PW-Q 2013-01 PROPOSER’S QUALIFICATIONS (CONTINUED) If so, give particulars including circumstances, where and when, name of bonding company, name and address of owner and disposition of matter: 8. a. List the pertinent experience of the key individuals of your organization (continue on insert sheet, if necessary). b. State the name of the individual(s) and titles that will have personal supervision of the work: 9. List name and title of persons in your company who are authorized to enter into a Contract with the CITY OF SOUTH MIAMI , Florida for the proposed work should your company be the Successful Proposer. Name______________________ _______________________ ________________________ Title_______________________ _______________________ ________________________ Phone #: ___________________ _______________________ ________________________ Email: ___________________ _______________________ ________________________ N/A PLEASE SEE THE ATTACHED PAGE TITLED “KEY PERSONNEL” Gina Nordqvist – Senior Account Executive Bill Thomas – Creative Director Claire Roman – Traffic Manager Eduardo Teffel – Production Manager Kathy Maiuri Owner/President (305) 591-7672 Kathy@Matrix2.com Kathy Maiuri – Principal Kathy Maiuri is the founder and president of Matrix2 Advertising. When starting the business over 35 years ago, Kathy was a pioneer in female entrepreneurship in South Florida. Her enormous experience in working with hotels and resorts, cities and real estate has put her on the front lines of launches across the country. Her in-depth knowledge of print production has made her essential part of her client’s marketing team, allowing them to see savings in their bottom line due to increased communication materials at reduced cost. Kathy’s retail and price-point advertising experience is results-oriented and is one of the many aspects of marketing that is driven home at Matrix2. Gina Nordqvist – Senior Account Executive Gina brings razor-sharp strategies and high-performance marketing solutions to all of her clientele. From residential projects to resorts and hotels to county cultural organizations, her philosophy is that successful campaigns do much more than capture attention; they motivate action.Gina truly understands the value of customer service and targeted, customized solutions. Gina understands budgeting and knows how to spend less, make more and gain more customers. Her extensive experience encompasses various channels of delivery and includes projects of varying size, language and geography. Gina is very hands-on in her advertising partnerships, overseeing all account planning, research, brand strategy, and marketing initiatives. Her primary goal is to assist businesses of any size experience increased stability and profitability regardless of market conditions. Bill Thomas – Creative Director Orginally from Washington DC, Bill has over 25 years of advertising and marketing experience as an art director. With Matrix2 since 2003, he has extensive experience in government, real estate, hospitality, tourism and retail with past and current experience that includes City of Hollywood, Dania Beach CRA, South Miami Dade Cultural Arts Center and Sonesta Hotels. He is a graduate of Architecture from the University of Virginia and has a passion for history and culture. Holly Gonzalez – Copywriter Holly Gonzalez is a copywriter and marketing strategist with more than 15 years of experience, specializing in marketing communications. She has expertise in a broad range of industries, including culture, lifestyle, destinations, and luxury products and services. Holly’s portfolio includes ads, direct mail and e-mail, brochures, articles, press releases, case studies, white papers, newsletters, web content, social media, TV and radio spots, and multimedia presentations. A native South Floridian, she grew up in Coral Gables. She earned her bachelor’s degree in Psychology from Smith College. Cristina Ruiz Calderon – Media Director Cristina Ruiz Calderon graduated from Florida International University in December of 2005 with a Bachelor of Arts in Public Relations. As Media Director, Cristina manages the planning, placements and creative fulfillments of all of the agency’s media plans. Cristina is in constant communication with local, national and international media to develop new partnerships and approaches for our clients. Her experience and knowledge of new media technologies, including mobile and online buys has been an incredible asset to our clients. Claire Roman – Traffic Manager As a Matrix2 veteran, Claire is essential in the day-to-day operations of all the client accounts. Her main responsibility at the agency is to manage the daily production meetings, prioritize the work schedule and serve as the traffic liaison between the account team and the creative department. Claire’s typical week includes her involvement in over 200 jobs and dealing with over 50 vendors. Eduardo Teffel – Production Manager With more than fifteen years of experience in the Printing Industry, Eduardo Teffel has performed supervisory functions at all levels. He received a degree in Civil Engineering in his home country of Nicaragua, and also as a Certified Public Relations Manager. Eduardo has been with Matrix2 for over 9 years overseeing all production activities and quality control as our General Manager. KEY PERSONNEL � RFQ #PW-Q2013-01 City Branding Design & Services Page 36 of 60 � CITY OF SOUTH MIAMI CITY BRANDING DESIGN & SERVICES RFQ #PW-Q2013-01 REFERENCES The following is a list of at least four (4) references that Proposer has provided similar service in the past five (5) years. Government agency references are preferred. 1. Name of Firm, City, County or Agency: Address: Contact: _____________________ Title: ______________________ Telephone :( ) Location: Scope of Work: 2. Name of Firm, City, County or Agency: Address: Contact: _____________________ Title: ______________________ Telephone :( ) Location: Scope of Work: 3. Name of Firm, City, County or Agency: Address: Contact: _____________________ Title: ______________________ Telephone :( ) Location: Scope of Work: 4. Name of Firm, City, County or Agency: Address: Contact: _____________________ Title: ______________________ Telephone :( ) Location: Scope of Work: NOTE: Additional references may be attached and provided. South Miami-Dade Cultural Arts Center /Miami-Dade County Dept. of Cultural Affairs 10950 SW 211th Street, Cutler Bay, Fl 33189 Nicolle Noel Ugarriza Theater Marketing & 786 573.5318 Cutler Bay, Fl Please See Attached Case Study: South Miami-Dade Cultural Arts Center CultureShockMiami.com / Miami-Dade County Department of Cultural Affairs 111 N.W. 1st Street, Suite 625, Miami, FL 33128 Christina Tassy Beauvoir Projects Administrator 305 375-4986 Miami, FL Please See Attached Case Study: CultureShockMiami.com Dania Beach CRA 100 W. Dania Beach Blvd., Dania Beach, FL 33004 Jeremy Earle Executive Director 954 924-6801 Dania Beach, FL Please See Attached Case Study: Dania Brach CRA Miami Airport Convention Center (MACC) 711 NW 72nd Ave, Miami, FL 33126 Mark Calibo Director of Sales & Marketing 305 360-8905 Miami, FL Please See Attached Case Study: MACC (Miami Airport Convention Center) Communications Manager REFERENCES CONTINUED � � OF SOUTH MIAMI C G Name of Firm, City, County or Agency: Address: Contact: _____________________ Title: ______________________ Telephone :( ) Location: Scope of Work: ) Scope of Work: ) Scope of Work: ) Scope of Work: 5.FIU College of Business 11200 SW 8th Street, CBC 121, Miami, FL 33199 Luisa Pérez Interim Director 305 348-6165 Miami, FL Please See Attached Case Study: Florida International University (FIU) This 2 year-old entertainment venue is popular with artists and theater goers in the South Dade area. To promote the Center to a broader market, Matrix2 developed a “Go South” campaign to educate the general public about this exciting alternative to other established cultural arts destinations in the area. Using the purple color from the logo, bold graphics and an image of the iconic building in every application, a strong consistent brand was maintained. A creative media mix of e-blasts, backlit displays, postcards, community newspaper ads and strategically placed digital billboards kept the message “alive” on a continual business, boosting ticket sales and increasing awareness of the Center. South Miami-Dade Cultural Arts Center case study CultureShockMiami.com is a government sponsored program that provides $5 student tickets to entertainment events around the Miami area. Matrix2 developed a colorful and eye-catching campaign targeting youths 13-22 and their parents. The concept of “Shock Value” reinforces the great ticket prices while reiterating the brand. Stylized portraits of shocked and sur- prised youth using bright colors and angled type translate well to bus shelters, ads, transit posters web banners and billboards. Culture Shock Miami case study The City of Dania Beach’s CRA was embarking on a campaign to increase its visibility and communicate, on a grander scale, its incentives and available grants. To do this they hired Matrix2 to design and launch their website, which had to be easy to navigate and with design elements that furthered the CRA message. W ithout an established brand look available for the City or CRA, Matrix2 took its design lead from the existing CRA logo, which provided the base colors for the website. Using a content management system as the development platform, Matrix2 went on to design and launch Dania Beach CRA’s website. As a result, Matrix2 also designed and printed several of the CRA’s collateral materials such as a pocket folder, first ever newsletter, invitations and information post cards for their “Ambassador ’s Program” and more. Having submitted the work Matrix2 did for the CRA, the City was recently recognized by the FRA (Florida Redevelopment Association) as the winner of the 2011 Award for Best Marketing and Communications campaign. case study Dania Beach CRA, Website and Marketing Collateral FRA 2011 Award Winner for Best Marketing and Communications case study website case study pocket folder inserts case study post card light pole banners In Summer 2010, Matrix2 was hired to develop the brand and advertising campaign for the MACC, which will become the 2nd largest Convention Center in Miami, later this year. Our first step was to name the convention center and develop its logo. Our design team took its queue from one of the convention center’s selling points – it’s proximity to the airport, which also establishes the fact that it is a business destination. Our team went on to develop a creative advertising campaign, positioning the convention center as a venue for conventions, associations and trade shows. The ad campaign’s lead headline “Above & Beyond,” is now part of the employee manual and is being used as an integral part of the Center’s service philosophy. Matrix2’s media department planned and initiated media buys for national exposure, as well as niche market segments. case study MACC (Miami Airport Convention Center) case study advertising case study website In the fall of 2011, Matrix2 was retained by the University’s Advancement department to design and develop a website dedicated to the department’s Ignite Campaign, a staff and faculty-only fundraising campaign. Our staff worked closely with the University Advancement department to develop the site map, site structure and technology best suited for this site’s short-term goal and long-term vision. In addition, Matrix2 wrote headlines for the website, which were picked up and used in promotional material leading up to the launch. Site was successfully launched on time and on budget on February 15, 2012. Matrix2 continues to provide site maintenance and design, and is working on a second site for the Advancement Department. case study Florida Inter national University (FIU), Miami, FL http://ignite.fiu.edu/ case study web design & development case study web case study web � RFQ #PW-Q2013-01 City Branding Design & Services Page 41 of 60 � CITY OF SOUTH MIAMI CITY BRANDING DESIGN & SERVICES RFQ #PW-Q2013-01 SWORN STATEMENT ON PUBLIC ENTITY CRIMES SECTION 287.133(3) (a), FLORIDA STATUTES (CONTINUED) THIS FORM MUST BE SIGNED AND SWORN TO IN THE PRESENCE OF A NOTARY PUBLIC OR OTHER OFFICIAL AUTHORIZED TO ADMINISTER OATHS. 1. This sworn statement is submitted to the City of South Miami by _______________________________________________________________ [Print individual’s name and title] for _______________________________________________________________ [Print name of entity submitting sworn statement] whose business address is ____________________________________________________ ____________________________________________________ and (if applicable) its Federal Employer Identification Number (FEIN) is ____________________ (If the entity has no FEIN, include the Social Security Number of the individual signing this sworn statement: _____________________________________ ) 2. I understand that a “public entity crime” as defined in Paragraph 287.133(1)9g), Florida Statutes, means a violation of any state or federal law by a person with respect to and directly related to the transaction of business with any public entity or with an agency or political subdivision of any other state or the United States, including, but not limited to, any bid or contract for goods and services to be provided to any public entity or an agency or political subdivision of any other state or of the United States involving antitrust, fraud, theft, bribery, collusion, racketeering, conspiracy, or material misrepresentation. 3. I understand that “convicted” or “conviction” as defined in Paragraph 287.133(1) (b), Florida Statutes, means a finding of guilt or a conviction or a public entity crime, with or without an adjudication of guilt, in any federal or state trial court of record relating to charges brought by indictment or information after July 1, 1989, as a result of a jury verdict, non jury trial, or entry of a plea of guilty or nolo contendere. Kathy Maiuri Owner/President Matrix2, Inc. 1903 NW 97 Avenue Miami, FL 33172 591753494 N/A � RFQ #PW-Q2013-01 City Branding Design & Services Page 42 of 60 � CITY OF SOUTH MIAMI CITY BRANDING DESIGN & SERVICES RFQ #PW-Q2013-01 SWORN STATEMENT ON PUBLIC ENTITY CRIMES (CONTINUED) SECTION 287.133(3) (a), FLORIDA STATUTES 4. I understand than an “affiliate” as defined in Paragraph 287.133(1) (a), Florida Statutes, means: a) A predecessor or successor of a person convicted of a public entity crime; or b) An entity under the control of any natural person who is active in the management of the entity and who has been convicted of a public entity crime. Te term “affiliate” includes those officers, directors, executives, partners, shareholders, employees, members, and agents who are active in the management of an affiliate. The ownership by one person of shares constituting a controlling interest in another person, or a pooling of equipment or income among persons when not for fair market value under an arm’s length agreement, shall be a prima facie case that one person controls another person. A person who knowingly enters into a joint venture with a person who has been convicted of a public entity crime in Florida during the preceding 36 months shall be considered an affiliate. 5. I understand that a “person” as defined in Paragraph 287.133(1) (e), Florida Statutes, means any natural person or entity organized under the laws of any state or of the United States with the legal power to enter into a binding contract and which bids or applies to bid on contracts for the provision of goofs or services let by a public entity, or which otherwise transacts or applies to transact business with a public entity. The term “person” includes those officers, directors, executives, partners, shareholders, employees, members, and agents who are active in the management of an entity. 6. Based on information and belief, the statement that I have marked below is true in relation to the entity submitting this sworn statement. [Indicate which statement applies.] ____ Neither the entity submitting this sworn statement, nor any officers, directors, executives, partners, shareholders, employees, members, or agents who are active in the management of the entity, not any affiliate of the entity, has been charged with and convicted of a public entity crime subsequent to July 1, 1989. ____ This entity submitting this sworn statement, or one or more of its officers, directors, executives, partners, shareholders, employees, members, or agents who are active in the management of the entity, or an affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989. Kathy Maiuri Owner/President RFQ #PW-Q2013-01 City Branding Design & Services Page 44 of 60 “RELATED PARTY TRANSACTION VERIFICATION FORM” I ______________________________, individualy and on behalf of _______________________(“Firm”) have Name of Representative Company/Vendor/Entity read the City of South Miami (“City”)’s Code of Ethics, Section 8A-1 of the City’s Code of Ordinances and I hereby certify, under penalty of perjury that to the best of my knowledge, information and belief: (1) neither I nor the Firm have any conflict of interest (as defined in section 8A-1) with regard to the contract or business that I, and/or the Firm, am(are) about to perform for, or to transact with, the City, and (2) neither I nor any employees, officers, directors of the Firm, nor anyone who has a financial interest greater than 5% in the Firm, has any relative(s), as defined in section 8A-1, who is an employee of the City or who is(are) an appointed or elected official of the City, or who is(are) a member of any public body created by the City Commission, i.e., a board or committee of the City, [while the ethics code still applies, if the person executing this form is doing so on behalf of a firm whose stock is publicly traded, the statement in this section (2) shall be based solely on the signatory’s personal knowledge and he/she is not required to make an independent investigation as to the relationship of employees or those who have a financial interest in the Firm]; and (3) neither I nor the Firm, nor anyone who has a financial interest greater than 5% in the Firm, nor any member of those persons’ immediate family (i.e., spouse, parents, children, brothers and sisters) has transacted or entered into any contract(s) with the City or has a financial interest, direct or indirect, in any business being transacted with the city, or with any person or agency acting for the city, other than as follows: __________________________________________(use a separate sheet to supply additional information that will not fit on this line but make reference to the additional sheet which must be signed under oath). [while the ethics code still applies, if the person executing this form is doing so on behalf of a firm whose stock is publicly traded, the statement in this section (3) shall be based solely on the signatory’s personal knowledge and he/she is not required to make an independent investigation as to the relationship of those who have a financial interest in the Firm]; and (4) no elected and/or appointed official or employee of the City of South Miami, or any of their immediate family members (i.e., spouse, parents, children, brothers and sisters) has a financial interest, directly or indirectly, in the contract between you and/or your Firm and the City other than the following individuals whose interest is set forth following their names: ____________________ __________________________________________(use a separate sheet to supply additional information that will not fit on this line but make reference to the additional sheet which must be signed under oath). The names of all City employees and that of all elected and/or appointed city officials or board members, who own, directly or indirectly, an interest of five percent (5%) or more of the total assets of capital stock in the firm are as follows: _____________________________(use a separate sheet to supply additional information that will not fit on this line but make reference to the additional sheet which must be signed under oath). [while the ethics code still applies, if the person executing this form is doing so on behalf of a firm whose stock is publicly traded, the statement in this section (4) shall be based solely on the signatory’s personal knowledge and he/she is not required to make an independent investigation as to the financial interest in the Firm of city employees, appointed officials or the immediate family members of elected and/or appointed official or Employee]. (5) I and the Firm further agree not to use or attempt to use any knowledge, property or resource which may come to us through our position of trust, or through our performance of our duties under the terms of the contract with the City, to secure a special privilege, benefit, or exemption for ourselves, or others. We agree that we may not disclose or use information, not available to members of the general public, for our personal gain or benefit or for the personal gain or benefit of any other person or business entity, outside of the normal gain or benefit anticipated through the performance of the contract. (6) I and the Firm hereby acknowledge that we have not contracted or transacted any business with the City or any person or agency acting for the City, and that we have not appeared in representation of any third party before any board, commission or agency of the City within the past Kathy Maiuri Matrix2, Inc. N/A N/A N/A - - - - - - - - � RFQ #PW-Q2013-01 City Branding Design & Services Page 46 of 60 � Section 8A-1 CODE OF ETHIC Sec. 8A-1. - Conflict of interest and code of ethics ordinance. (a) Designation. This section shall be designated and known as the "City of South Miami Conflict of Interest and Code of Ethics Ordinance." This section shall be applicable to all city personnel as defined below, and shall also constitute a standard of ethical conduct and behavior for all autonomous personnel, quasi-judicial personnel, advisory personnel and departmental personnel. The provisions of this section shall be applied in a cumulative manner. By way of example, and not as a limitation, subsections (c) and (d) may be applied to the same contract or transaction. (b) Definitions. For the purposes of this section the following definitions shall be effective: (1) The term "commission members" shall refer to the mayor and the members of the city commission. (2) The term "autonomous personnel" shall refer to the members of autonomous authorities, boards and agencies, such as the city community redevelopment agency and the health facilities authority. (3) The term "quasi-judicial personnel" shall refer to the members of the planning board, the environmental review and preservation board, the code enforcement board and such other individuals, boards and agencies of the city as perform quasi-judicial functions. (4) The term "advisory personnel" shall refer to the members of those city advisory boards and agencies whose sole or primary responsibility is to recommend legislation or give advice to the city commission. (5) The term "departmental personnel" shall refer to the city clerk, the city manager, department heads, the city attorney, and all assistants to the city clerk, city manager and city attorney, however titled. (6) The term "employees" shall refer to all other personnel employed by the city. (7) The term "compensation" shall refer to any money, gift, favor, thing of value or financial benefit conferred, or to be conferred, in return for services rendered or to be rendered. (8) The term "controlling financial interest" shall refer to ownership, directly or indirectly, of ten percent or more of the outstanding capital stock in any corporation or a direct or indirect interest of ten percent or more in a firm, partnership, or other business entity at the time of transacting business with the city. (9) The term "immediate family" shall refer to the spouse, parents, children, brothers and sisters of the person involved. (10) The term "transact any business" shall refer to the purchase or sale by the city of specific goods or services for consideration and to submitting a bid, a proposal in response to a RFP, a statement of qualifications in response to a request by the city, or entering into contract negotiations for the provision on any goods or services, whichever first occurs. (c) Prohibition on transacting business with the city. No person included in the terms defined in paragraphs (b)(1) through (6) and in paragraph (b)(9) shall enter into any contract or transact any business nnosrep ,woleb testernI a)( noC-1.-8A.ceS � � lennosrepialicduj-isauq,len satetutisnocoalsallhsdna nanidrOcsihtEfodeoCdnat hsnotiecssihTn.oignatiseD oeodcndasteretnioftcilfn eS � � eddnalennosrepryoisvad,l atcudnocalichtefoarddant apeballhsnotiecssihT".ecn wonkdnatedangiesdeball .encnaidroscihteof CIHTE OFEDO C1-A 8onitce � � ehT.lennosrpelatnemtrape monotuaallrforoivahebdna ennosreptyicalltoleablicpp miaMhtuoSfoyitC"hetasn C � � fosnoisivorp suom denifedasle fotflicnoCim � � ( D)b( tcesbus ecssiht � � esicengadnasdraob monotua"mrteehT)(2 .nossiimmoc sismmoc"mrteehT)(1 esopruphetroF.snioitfineefinD papebaym)d(dna(c)snoit ucaindliepapeballhsnotic � � tinummocyitcehtashcus,s torfereallhs"lennosrepsuo toerefrallhs"srebmemnio inwlloofhetnotiecssihtfose rotractnoceamshettodlie foaywyB.rennamevitalum � � nacynegatnempolevederyt omonotuafoserbemmheto erbemmehtdnaroyameht tceffebeallhssnioitfinedgn .noitacsrantr itmliaastnodnae,lpmexaf � � haltehhetdn ,sieritohtausuo yitcethfosr :evit ,niotat � � ( � � ob,slaudividniertho eiveraltnemnirovne duj-isauq"mrteehT)(3 .yritohtausieilitfac emartped"mrteehT)(5 ocyitcehttoeicvad seohwsiecneagdna yroisvad"mrteehT)(4 � � tichetfosiecneagdansdrao ,draobnioatrvesrepdnawe treferallhs"lennosrepialicd erefrallhs"lennosrepaltne .nossiimmo ilibsnopsreyarrimproelsoe ehttoerefrallhs"lennosrep � � ialicduj-isauqmrrfoepasty arobtnemecrofneedcoeht nnalpehtfosrebmemhetto amyitceht,rklecyitcehtto latisglednemmocertoisylit vadyitcesohtfosrebmeme � � .snoitcnuf hcusdnard het,ardobgnin ,reagan evigronoit sdraobryoisv � � tfotesternitciredin eromrotnecrepten llinortnoc"mrteehT)(8 o,derrefnoctifeneb snepmoc"mrteehT)(7 eeyolpme"mrteehT)(6 vewoh,eynrottayitc ,sdaehtnemtraped p)( � � mfirainreomrotnecrepten alitapcgnidnatstuohetfoe reallhst"seterniialcanfingn rnutrein,derrefnocebtoro omynatorfereallhs"noitas peerthoalltorfereallhs"se .dleittrev ssaalldna,yernotattyiceht p � � suberthoro,iphrsenartp,m ronioatrorpocynainkctos oyltcired,pihsrenwotorfee toroederdenresciversrfo aluvfognihtr,ofav,ftig,yen icehtbydeyolpmelnenosre tyick,erlcyitcehttostnastsi y,y � � attytinesseni rotcireda fo,lytceirdinr .ederdenreb ialcannfiroeu .tyi dnareagnamy ,g � � ( � � notiatioegntractnoc fotenemttasa,FPR foesciversrosdoog atcasrant"mrteehT10)( norsepehtforsetiss iatdemmi"mrteehT)(9 tacsrantfoeimteht tfotesternitciredin � � gnyanonioisvropethrfosn toesnopserinsnioatalificuq mbustodnanioratedisnocro ttoerefrallhs"ssenisubnya .devlovnin sehttoerefrallhs"yilfamet .yitcehthitwssenisubgint mfirainreomrotnecrepten � � revehcihwseicrvesrosdoog nero,yitcehtybtesueqrao erinalsopropa,dibagnittim ehtybleasroesahcrupeht b,nerdlihc,stnerap,esuops suberthoro,iphrsenartp,m � � srccuotfirsr otnigniretn atoesnopse ificcepsfoyitc dnasrehtor attytinesseni � � raparagp (c) � � C notiatioegntractnoc indna)(6ghuorht))(1(bshp bngiactansrtonnioitibhorP � � 60f o46e gaP secivren & Sgise Dngndiary BtiC 01-3201Q-WP#QRF gnyanonioisvropethrfosn teenallhs9))(b(hraparagpn epoN.ytcihethitwssneibus � � s revehcihw,seicrvesrosdoog asrantroctartnconyatonir dsmterehtindedulcninosr � � .srccuotfirsr ssenisubynatac indenifed � RFQ #PW-Q2013-01 City Branding Design & Services Page 47 of 60 � in which that person or a member of the immediate family has a financial interest, direct or indirect with the city or any person or agency acting for the city, and any such contract, agreement or business engagement entered in violation of this subsection shall render the transaction voidable. Willful violation of this subsection shall constitute malfeasance in office and shall effect forfeiture of office or position. Nothing in this subsection shall prohibit or make illegal: (1) The payment of taxes, special assessments or fees for services provided by the city government; (2) The purchase of bonds, anticipation notes or other securities that may be issued by the city through underwriters or directly from time to time. Waiver of prohibition. The requirements of this subsection may be waived for a particular transaction only by four affirmative votes of the city commission after public hearing upon finding that: (1) An open-to-all sealed competitive proposal has been submitted by a city person as defined in paragraphs (b)(2), (3) and (4); (2) The proposal has been submitted by a person or firm offering services within the scope of the practice of architecture, professional engineering, or registered land surveying, as defined by the laws of the state and pursuant to the provisions of the Consultants' Competitive Negotiation Act, and when the proposal has been submitted by a city person defined in paragraphs (b)(2), (3) and (4); (3) The property or services to be involved in the proposed transaction are unique and the city cannot avail itself of such property or services without entering a transaction which would violate this subsection but for waiver of its requirements; and (4) That the proposed transaction will be in the best interest of the city. This subsection shall be applicable only to prospective transactions, and the city commission may in no case ratify a transaction entered in violation of this subsection. Provisions cumulative. This subsection shall be taken to be cumulative and shall not be construed to amend or repeal any other law pertaining to the same subject matter. (d) Further prohibition on transacting business with the city. No person included in the terms defined in paragraphs (b)(1) through (6) and in paragraph (b)(9) shall enter into any contract or transact any business through a firm, corporation, partnership or business entity in which that person or any member of the immediate family has a controlling financial interest, direct or indirect, with the city or any person or agency acting for the city, and any such contract, agreement or business engagement entered in violation of this subsection shall render the transaction voidable. The remaining provisions of subsection (c) will also be applicable to this subsection as though incorporated by recitation. Additionally, no person included in the term defined in paragraph (b)(1) shall vote on or participate in any way in any matter presented to the city commission if that person has any of the following relationships with any of the persons or entities which would be or might be directly or indirectly affected by any action of the city commission: (1) Officer, director, partner, of counsel, consultant, employee, fiduciary or beneficiary; or � RFQ #PW-Q2013-01 City Branding Design & Services Page 48 of 60 � (2) Stockholder, bondholder, debtor, or creditor, if in any instance the transaction or matter would affect the person defined in paragraph (b)(1) in a manner distinct from the manner in which it would affect the public generally. Any person included in the term defined in paragraph (b)(1) who has any of the specified relationships or who would or might, directly or indirectly, realize a profit by the action of the city commission shall not vote on or participate in any way in the matter. (e) Gifts. (1) Definition. The term "gift" shall refer to the transfer of anything of economic value, whether in the form of money, service, loan, travel, entertainment, hospitality, item or promise, or in any other form, without adequate and lawful consideration. (2) Exceptions. The provisions of paragraph (e)(1) shall not apply to: a. Political contributions specifically authorized by state law; b. Gifts from relatives or members of one's household, unless the person is a conduit on behalf of a third party to the delivery of a gift that is prohibited under paragraph (3); c. Awards for professional or civic achievement; d. Material such as books, reports, periodicals or pamphlets which are solely informational or of an advertising nature. (3) Prohibitions. A person described in paragraphs (b)(1) through (6) shall neither solicit nor demand any gift. It is also unlawful for any person or entity to offer, give or agree to give to any person included in the terms defined in paragraphs (b)(1) through (6), or for any person included in the terms defined in paragraphs (b)(1) through (6) to accept or agree to accept from another person or entity, any gift for or because of: a. An official public action taken, or to be taken, or which could be taken, or an omission or failure to take a public action; b. A legal duty performed or to be performed, or which could be performed, or an omission or failure to perform a legal duty; c. A legal duty violated or to be violated, or which could be violated by any person included in the term defined in paragraph (b)(1); or d. Attendance or absence from a public meeting at which official action is to be taken. (4) Disclosure. Any person included in the term defined in paragraphs (b)(1) through (6) shall disclose any gift, or series of gifts from any one person or entity, having a value in excess of $25.00. The disclosure shall be made by filing a copy of the disclosure form required by chapter 112, Florida Statutes, for "local officers" with the city clerk simultaneously with the filing of the form with the clerk of the county and with the Florida Secretary of State. (f) Compulsory disclosure by employees of firms doing business with the city. Should any person included in the terms defined in paragraphs (b)(1) through (6) be employed by a corporation, firm, partnership or business entity in which that person or the immediate family does not have a controlling financial interest, and should the corporation, firm, partnership or business entity have substantial business commitments to or from the city or any city agency, or be subject to direct regulation by the city � RFQ #PW-Q2013-01 City Branding Design & Services Page 49 of 60 � or a city agency, then the person shall file a sworn statement disclosing such employment and interest with the clerk of the city. (g) Exploitation of official position prohibited. No person included in the terms defined in paragraphs (b)(1) through (6) shall corruptly use or attempt to use an official position to secure special privileges or exemptions for that person or others. (h) Prohibition on use of confidential information. No person included in the terms defined in paragraphs (b)(1) through (6) shall accept employment or engage in any business or professional activity which one might reasonably expect would require or induce one to disclose confidential information acquired by reason of an official position, nor shall that person in fact ever disclose confidential information garnered or gained through an official position with the city, nor shall that person ever use such information, directly or indirectly, for personal gain or benefit. (i) Conflicting employment prohibited. No person included in the terms defined in paragraphs (b)(1) through (6) shall accept other employment which would impair independence of judgment in the performance of any public duties. (j) Prohibition on outside employment. (1) No person included in the terms defined in paragraphs (b)(6) shall receive any compensation for services as an officer or employee of the city from any source other than the city, except as may be permitted as follows: a. Generally prohibited. No full-time city employee shall accept outside employment, either incidental, occasional or otherwise, where city time, equipment or material is to be used or where such employment or any part thereof is to be performed on city time. b. When permitted. A full-time city employee may accept incidental or occasional outside employment so long as such employment is not contrary, detrimental or adverse to the interest of the city or any of its departments and the approval required in subparagraph c. is obtained. c. Approval of department head required. Any outside employment by any full- time city employee must first be approved in writing by the employee's department head who shall maintain a complete record of such employment. d. Penalty. Any person convicted of violating any provision of this subsection shall be punished as provided in section 1-11 of the Code of Miami-Dade County and, in addition shall be subject to dismissal by the appointing authority. The city may also assess against a violator a fine not to exceed $500.00 and the costs of investigation incurred by the city. (2) All full-time city employees engaged in any outside employment for any person, firm, corporation or entity other than the city, or any of its agencies or instrumentalities, shall file, under oath, an annual report indicating the source of the outside employment, the nature of the work being done and any amount of money or other consideration received by the employee from the outside employment. City employee reports shall be filed with the city clerk. The reports shall be available at a reasonable time and place for inspection by the public. The city manager may require monthly reports from individual employees or groups of employees for good cause. � RFQ #PW-Q2013-01 City Branding Design & Services Page 50 of 60 � (k) Prohibited investments. No person included in the terms defined in paragraphs (b)(1) through (6) or a member of the immediate family shall have personal investments in any enterprise which will create a substantial conflict between private interests and the public interest. (l) Certain appearances and payment prohibited. (1) No person included in the terms defined in paragraphs (b)(1), (5) and (6) shall appear before any city board or agency and make a presentation on behalf of a third person with respect to any matter, license, contract, certificate, ruling, decision, opinion, rate schedule, franchise, or other benefit sought by the third person. Nor shall the person receive any compensation or gift, directly or indirectly, for services rendered to a third person, who has applied for or is seeking some benefit from the city or a city agency, in connection with the particular benefit sought by the third person. Nor shall the person appear in any court or before any administrative tribunal as counsel or legal advisor to a party who seeks legal relief from the city or a city agency through the suit in question. (2) No person included in the terms defined in paragraphs (b)(2), (3) and (4) shall appear before the city commission or agency on which the person serves, either directly or through an associate, and make a presentation on behalf of a third person with respect to any matter, license, contract, certificate, ruling, decision, opinion, rate schedule, franchise, or other benefit sought by the third person. Nor shall such person receive any compensation or gift, directly or indirectly, for services rendered to a third party who has applied for or is seeking some benefit from the city commission or agency on which the person serves in connection with the particular benefit sought by the third party. Nor shall the person appear in any court or before any administrative tribunal as counsel or legal advisor to a third party who seeks legal relief from the city commission or agency on which such person serves through the suit in question. (m) Actions prohibited when financial interests involved. No person included in the terms defined in paragraphs (b)(1) through (6) shall participate in any official action directly or indirectly affecting a business in which that person or any member of the immediate family has a financial interest. A financial interest is defined in this subsection to include, but not be limited to, any direct or indirect interest in any investment, equity, or debt. (n) Acquiring financial interests. No person included in the terms defined in paragraphs (b)(1) through (6) shall acquire a financial interest in a project, business entity or property at a time when the person believes or has reason to believe that the financial interest may be directly affected by official actions or by official actions by the city or city agency of which the person is an official, officer or employee. (o) Recommending professional services. No person included in the terms defined in paragraphs (b)(1) through (4) may recommend the services of any lawyer or law firm, architect or architectural firm, public relations firm, or any other person or firm, professional or otherwise, to assist in any transaction involving the city or any of its agencies, provided that a recommendation may properly be made when required to be made by the duties of office and in advance at a public meeting attended by other city officials, officers or employees. (p) Continuing application after city service. � RFQ #PW-Q2013-01 City Branding Design & Services Page 51 of 60 � (1) No person included in the terms defined in paragraphs (b)(1), (5) and (6) shall, for a period of two years after his or her city service or employment has ceased, lobby any city official [as defined in paragraphs (b)(1) through (6)] in connection with any judicial or other proceeding, application, RFP, RFQ, bid, request for ruling or other determination, contract, claim, controversy, charge, accusation, arrest or other particular subject matter in which the city or one of its agencies is a party or has any interest whatever, whether direct or indirect. Nothing contained in this subsection shall prohibit any individual from submitting a routine administrative request or application to a city department or agency during the two-year period after his or her service has ceased. (2) The provisions of the subsection shall not apply to persons who become employed by governmental entities, 501(c)(3) non-profit entities or educational institutions or entities, and who lobby on behalf of those entities in their official capacities. (3) The provisions of this subsection shall apply to all persons described in paragraph (p)(1) whose city service or employment ceased after the effective date of the ordinance from which this section derives. (4) No person described in paragraph (p)(1) whose city service or employment ceased within two years prior to the effective date of this ordinance shall for a period of two years after his or her service or employment enter into a lobbying contract to lobby any city official in connection with any subject described in paragraph (p)(1) in which the city or one of its agencies is a party or has any direct and substantial interest; and in which he or she participated directly or indirectly through decision, approval, disapproval, recommendation, the rendering of advice, investigation, or otherwise, during his or her city service or employment. A person participated "directly" where he or she was substantially involved in the particular subject matter through decision, approval, disapproval, recommendation, the rendering of advice, investigation, or otherwise, during his or her city service or employment. A person participated "indirectly" where he or she knowingly participated in any way in the particular subject matter through decision, approval, disapproval, recommendation, the rendering of advice, investigation, or otherwise, during his or her city service or employment. All persons covered by this paragraph shall execute an affidavit on a form approved by the city attorney prior to lobbying any city official attesting that the requirements of this subsection do not preclude the person from lobbying city officials. (5) Any person who violates this subsection shall be subject to the penalties provided in section 8A-2(p). (q) City attorney to render opinions on request. Whenever any person included in the terms defined in paragraphs (b)(1) through (6) and paragraph (b)(9) is in doubt as to the proper interpretation or application of this conflict of interest and code of ethics ordinance, or whenever any person who renders services to the city is in doubt as to the applicability of the ordinance that person, may submit to the city attorney a full written statement of the facts and questions. The city attorney shall then render an opinion to such person and shall publish these opinions without use of the name of the person advised unless the person permits the use of a name. END OF SECTION � RFQ #PW-Q2013-01 City Branding Design & Services Page 52 of 60 � CITY OF SOUTH MIAMI CITY BRANDING DESIGN & SERVICES RFQ #PW-Q2013-01 EXCEPTION TO THE REQUEST FOR QUALIFICATIONS NOTE: Please note any exceptions to the provisions of the RFQ. (Additional sheets may be attached.) However, all alterations or omissions of required information or any change in proposal requirements are done at the risk of the Proposer presenting the proposal and may result in the rejection thereof. The City reserves the right to require strict compliance with the terms of the RFP and to reject any exceptions or alternative proposals. N/A BR A N D S T A N D A R D S G U I D E J A N U A R Y 2 0 1 2 1 2 Br a n d S t r a t e g y 9 No m e n c l a t u r e a n d L o g o S t a n d a r d s 15 Co l o r P a l e t t e s 17 Bu s i n e s s S t a t i o n e r y S y s t e m 21 Sa l e s C o l l a t e r a l 24 Ca m p a i g n 35 Ge n e r a l C o p y S t a n d a r d s 38 In - r o o m S o n e s t a C o l l e c t i b l e s 59 Ho t e l S i g n a g e BR A N D S T A N D A R D S G U I D E TA B L E O F C O N T E N T S 2 BR A N D S T R A T E G Y 3 As t h e b r a n d o f t h e S o n e s t a C o l l e c t i o n e v o l v e s t o r e fl e c t i t s c o m p a n y - w i d e i n i t i a t i v e o f i n s p i r i n g i n d i v i d u a l i t y a n d p r o v i d i n g in d i g e n o u s ex p e r i e n c e s f o r i t s g u e s t s , t h e b r a n d s t r a t e g y h a s a l s o e v o l v e d . I t i s i m p o r t a n t t h a t t h e S o n e s t a b r a n d r e fl e c t i t s n e w p o s i t i o ni n g i n a l l co m m u n i c a t i o n t o k e y t a r g e t a u d i e n c e s i n c l u d i n g c u s t o m e r s , s t r a t e g i c p a r t n e r s , e m p l o y e e s a n d t h e b u s i n e s s c o m m u n i t y . Th e f o l l o w i n g b r a n d s t a n d a r d s g u i d e a l l o w s u s t o m a n a g e S o n e s t a ’ s b r a n d i n t e g r i t y . B y c o n s i s t e n t u s e o f c o l o r , t o n e , v o i c e a n d me s s a g e , w e h a v e a s o l i d p l a t f o r m t o a n c h o r t h i s g r o w i n g c o l l e c t i o n o f p r o p e r t i e s . T h o s e w h o u s e a n d f o l l o w t h e g u i d e l i n e s a r e , in e s s e n c e , s t e w a r d s o f t h e b r a n d . T h e s e s t e w a r d s a r e d i r e c t l y r e s p o n s i b l e f o r t h e h e a l t h a n d m a i n t e n a n c e o f t h e b r a n d . A p r o p e rl y ma n a g e d b r a n d w i l l b e c o n s i s t e n t , m e m o r a b l e a n d u l t i m a t e l y e f f e c t i v e . OV E R V I E W BR A N D S T R A T E G Y 4 BR A N D H I S T O R Y BR A N D S T R A T E G Y Th e S o n e s t a C o l l e c t i o n r e p r e s e n t s a d i v e r s e m i x o f p r o p e r t i e s a n d v e n u e s a l l w i t h a u n i q u e c h a r m , s t y l e a n d s o p h i s t i c a t i o n . Th e c o r p o r a t e h e a d q u a r t e r s a r e b a s e d i n B o s t o n a n d t h e c o l l e c t i o n c o n s i s t s o f u p s c a l e h o t e l s , r e s o r t s a n d s i x N i l e C r u i s e S h i p s . Fo u n d e d i n t h e 1 9 4 0 s , S o n e s t a h a s o v e r a 6 0 - y e a r h i s t o r y i n t h e h o s p i t a l i t y i n d u s t r y a n d h a s b e e n a f a m i l y - r u n b u s i n e s s s i n c e i ts i n c e p t i o n . So n e s t a h a s b u i l t a p o r t f o l i o i n c l u s i v e o f u r b a n a n d r e s o r t p r o p e r t i e s . S o n e s t a ’ s r e p u t a t i o n i n t h e i n d u s t r y i s s t r o n g w i t h i n t he m a r k e t s th e p r o p e r t i e s r e s i d e . So n e s t a ’ s p r a c t i c e o f v a l u i n g e a c h e m p l o y e e a s a n i n d i v i d u a l h a s c r e a t e d a n a t m o s p h e r e o f p r i d e a n d w o r l d - c l a s s s e r v i c e . T h e t e nu r e o f it s e m p l o y e e s i s i m p o r t a n t ; m a n y e m p l o y e e s h a v e b e e n w i t h t h e c o m p a n y f o r 1 5 y e a r s o r m o r e . S o n e s t a ’ s e m p l o y e e s p r o v i d e p e r s o n a l se r v i c e , a n d a i m t o a l w a y s e x c e e d g u e s t e x p e c t a t i o n s . 5 BR A N D S T A T E M E N T S BR A N D S T R A T E G Y Es t a b l i s h i n g a b r a n d s t r a t e g y i s b u i l t a r o u n d f o u r c o r n e r s t o n e s , a l l o f w h i c h c a n n o t e x i s t w i t h o u t t h e o t h e r . T h e s e c o r n e r s t o n e s i n c l u d e : - b r a n d m i s s i o n - b r a n d v a l u e s - p e r s o n a l i t y - p o s i t i o n i n g Th e fi r s t c o r n e r s t o n e i s a b r a n d m i s s i o n s t a t e m e n t . T h i s s t a t e s t h e e x p e r i e n t i a l g o a l t h e b r a n d i s t o a c c o m p l i s h . BR A N D M I S S I O N To f u l fi l l t h e i n d e p e n d e n t , s a v v y t r a v e l e r ’ s d e s i r e f o r a u n i q u e a n d a u t h e n t i c e x p e r i e n c e i n d i g e n o u s t o o u r l o c a t i o n s wh i l e p r o v i d i n g s t i m u l a t i n g a c c o m m o d a t i o n s , a m e n i t i e s a n d t h o u g h t f u l s e r v i c e . BR A N D P R O M I S E S - p r o v i d e a n a u t h e n t i c a l l y i n d i g e n o u s e x p e r i e n c e - i n s p i r e t h r o u g h s e n s o r y - d r i v e n e n v i r o n m e n t s - a n t i c i p a t e a n d d e l i v e r c u s t o m e r n e e d s - p r o m o t e i n d i v i d u a l i s m - o f f e r o n l y q u a l i t y p r o d u c t s - s a t i s f y c u l t u r a l c u r i o s i t y 6 BR A N D S T A T E M E N T S BR A N D S T R A T E G Y BR A N D V A L U E S Wh i l e a b r a n d g r o w s a n d e v o l v e s o v e r t i m e , o n e c o n s t a n t i s i t s v a l u e s . T h e s e v a l u e s f u r t h e r d e fi n e S o n e s t a ’ s p r i n c i p l e s t o i t s c u s t o m e r s , em p l o y e e s a n d t h e b u s i n e s s c o m m u n i t y . I t ’ s e s s e n t i a l l y t h e c o d e b y w h i c h t h e b r a n d l i v e s . It ’ s i m p o r t a n t t o n o t e h o w t h e v a l u e s t r a n s l a t e t o t h e s e a u d i e n c e s g i v e n t h e i r v a r y i n g n e e d s . S o m e t i m e s t h e v a l u e s h a v e s l i g h t l y d i f f e r e n t me a n i n g t o k e y c o n s t i t u e n t s a s i l l u s t r a t e d i n S o n e s t a ’ s v a l u e c h a r t b e l o w . BR A N D V A L U E C U S T O M E R S E M P L O YE E S B U S I N E S S C O M M U N I T Y In t e g r i t y Ho n e s t Fa i r De p e n d a b l e Au t h e n t i c i t y Ge n u i n e Re s p e c t f u l Le g i t i m a t e Cu s t o m e r - c e n t r i c Th o u g h t f u l Ca r i n g Lo y a l Ex p e r i e n c e s St i m u l a t i n g Mu l t i - f a c e t e d Cr e a t i v e Qu a l i t y Hi g h c a l i b e r Ex c e l l e n c e Su p e r i o r Gl o b a l Ch o i c e s Op p o r t u n i t y Re a c h 7 BR A N D P E R S O N A L I T Y BR A N D S T R A T E G Y Th e p e r s o n a l i t y o f t h e S o n e s t a C o l l e c t i o n i s d e fi n e d b y f o u r d i s t i n c t a t t r i b u t e s : • A p o r t f o l i o o f u n i q u e n a t i o n a l a n d i n t e r n a t i o n a l p r o p e r t i e s / d e s t i n a t i o n s • P r o p e r t i e s p a s s i o n a t e l y r e fl e c t t h e l o c a t i o n s t h e y a r e i n • O v e r 6 0 y e a r s o f h o t e l a n d r e s o r t e x p e r i e n c e • W o r l d - c l a s s m o d e r n a r t c o l l e c t i o n e x h i b i t e d a t p r o p e r t i e s • F o o d i s A r t p r o g r a m o r i g i n a l t o S o n e s t a • I n v i t i n g a m e n i t i e s a n d d e c o r • S e n s o r y t o u c h / f e e l / t a s t e e x p e r i e n c e • E n t h u s i a s m a n d a p p r o a c h a b i l i t y o f s e r v i c e s t a f f • L o n g e v i t y o f S o n e s t a e m p l o y e e s • E s t a b l i s h e d f a m i l y o w n e r s h i p • C a s u a l a t m o s p h e r e w i t h a s o p h i s t i c a t e d a m b i a n c e • O p e n - m i n d e d t o n e w i d e a s • A m e n i t i e s a n d d é c o r d e s i g n e d t o s u i t i n d i v i d u a l n e e d s • C o m p a n y i s c o n s t a n t l y g r o w i n g a n d e v o l v i n g DI S T I N C T I V E UN I Q U E FR I E N D L Y FL E X I B L E 8 BR A N D P O S I T I O N I N G BR A N D S T R A T E G Y A s t a t e m e n t w a s c r e a t e d t o u n i q u e l y p o s i t i o n S o n e s t a w i t h i n t h e m a r k e t p l a c e . T h i s i n t e r n a l s t a t e m e n t d e fi n e s t h e b e n e fi t a n d p r om i s e on e c a n e x p e c t f r o m t h e S o n e s t a C o l l e c t i o n , a n d s e r v e s a s t h e g u i d e l i n e f o r w h i c h a l l c o m m u n i c a t i o n s h o u l d b e m e a s u r e d a g a i n s t . PO S I T I O N I N G S T A T E M E N T So n e s t a i s t h e o n l y d i s t i n c t i v e h o t e l c o l l e c t i o n t h a t p r o v i d e s a u t h e n t i c a n d s t i m u l a t i n g e x p e r i e n c e s to i n d e p e n d e n t , s a v v y t r a v e l e r s . Ta g l i n e : W h a t ’ s y o u r p a s s i o n ? Ni m b u s R e g u l a r E x t e n d e d Li b e r t y Th e t a g l i n e i s m a d e u p o f t w o f o n t s , a s s h o w n : 9 NO M E N C L A T U R E A N D LO G O S T A N D A R D S 10 NO M E N C L A T U R E S T A N D A R D S NO M E N C L A T U R E A N D L O G O S T A N D A R D S QU A L I T Y BR A N D TY P E / A M E N I T Y AM E N I T Y / T Y P E LO C A T I O N HI E R A R C H Y DE S C R I P T I O N EX A M P L E Ti e r o f p r o p e r t y . Q u a l i t y q u a l i fi e r . “ R o y a l ” i s a c u r r e n t qu a l i t y q u a l i fi e r w i t h i n t h e e x i s t i n g p o r t f o l i o o f do m e s t i c h o t e l a n d r e s o r t n a m e s . So n e s t a Ty p e r e f e r s t o t h e p r o d u c t o f f e r i n g . T y p e s w i t h i n t h e c u r r e n t So n e s t a p o r t f o l i o i n c l u d e “ H o t e l , ” “ R e s o r t , ” “ S u i t e s ” a n d “ I n n . ” No t e t h i s d o e s n o t a c c o u n t f o r “ R e s i d e n c e s . ” Am e n i t i e s i n c l u d e p r o m i n e n t f e a t u r e s a n d o f f e r i n g s . Cu r r e n t a m e n i t i e s w i t h i n S o n e s t a ’ s p o r t f o l i o i n c l u d e “S p a , ” “ B e a c h , ” a n d “ C a s i n o . ” Th i s i n c l u d e s a r e a , c i t y , s t a t e / p r o v i n c e o r c o u n t r y . Do m e s t i c a l l y , p r o p e r t i e s a r e i d e n t i fi e d b y a r e a a n d / o r c i t y wi t h i n S o n e s t a ’ s c u r r e n t n o m e n c l a t u r e . Ro y a l So n e s t a Re s o r t Sp a Co c o n u t G r o v e 11 NO M E N C L A T U R E S T A N D A R D S NO M E N C L A T U R E A N D L O G O S T A N D A R D S QU A L I T Y BR A N D TY P E / A M E N I T Y HI E R A R C H Y RU L E S A N D G U I D E L I N E S 1. On l y w h e n i d e n t i f y i n g t h e t i e r o r l e v e l o f p r o p e r t y , i . e . , “ R o y a l ” , s h o u l d a q u a l i t y q u a l i fi e r be u s e d . I n t h i s c a s e , i t s h o u l d a l w a y s b e p l a c e d fi r s t w i t h i n t h e n o m e n c l a t u r e . T h i s ap p l i e s t o c u r r e n t t i e r s w i t h i n t h e S o n e s t a p o r t f o l i o a s w e l l a s f u t u r e t i e r s d e v e l o p e d . I f th e r e i s n o q u a l i t y q u a l i fi e r , t h e b r a n d s h o u l d a l w a y s b e p l a c e d fi r s t . 2 . Th e b r a n d n a m e “ S o n e s t a ” s h o u l d a l w a y s b e h i g h w i t h i n t h e n o m e n c l a t u r e h i e r a r c h y . As s u c h , i t s h o u l d a l w a y s b e p l a c e d fi r s t u n l e s s a q u a l i t y q u a l i fi e r i s b e i n g u s e d t o de s c r i b e t h e t i e r o r l e v e l o f p r o p e r t y a s d e s c r i b e d a b o v e . 3. Th e n e x t p r i o r i t y w i t h i n t h e n o m e n c l a t u r e h i e r a r c h y i s “ T y p e ” w h i c h i d e n t i fi e s t h e s o r t of p r o p e r t y m o s t c o m m o n l y b y “ H o t e l , ” “ R e s o r t , ” “ C l u b , ” o r “ I n n . ” T h e t y p e i d e n t i fi e r sh o u l d a l w a y s i m m e d i a t e l y f o l l o w t h e b r a n d n a m e w i t h o n e e x c e p t i o n . T h i s e x c e p t i o n is w h e n t h e “ A m e n i t y ” i s b e i n g u s e d a s a n a d j e c t i v e t o d e s c r i b e t h e t y p e ( i . e . , B e a c h Re s o r t ) . S h o u l d t h e a m e n i t y b e u s e d a s a n o u n , t h e t y p e s h o u l d b e p l a c e d p r i o r t o t h e am e n i t y ( i . e . , H o t e l & S p a ) . 12 NO M E N C L A T U R E S T A N D A R D S NO M E N C L A T U R E A N D L O G O S T A N D A R D S AM E N I T Y / T Y P E LO C A T I O N HI E R A R C H Y RU L E S A N D G U I D E L I N E S 4. It i s r e c o m m e n d e d t o u s e n o m o r e t h a n t w o a m e n i t i e s w i t h i n t h e n o m e n c l a t u r e t o av o i d a l a u n d r y l i s t o f f e a t u r e s a n d a l e s s i m p a c t f u l n a m e . T o u s e t w o a m e n i t i e s , o n e am e n i t y m u s t b e u s e d a s a n o u n a n d t h e o t h e r a m e n i t y m u s t b e u s e d a s a n a d j e c t i v e to d e s c r i b e t h e t y p e i d e n t i fi e r ( i . e . , B e a c h R e s o r t & S p a ) . T h e s a m e r u l e s a p p l y w h e n us i n g o n l y o n e a m e n i t y . T h e a m e n i t y s h o u l d i m m e d i a t e l y f o l l o w t h e t y p e i d e n t i fi e r wh e n u s e d a s a n o u n ( i . e . , H o t e l & S p a ) . W h e n t h e a m e n i t y i s u s e d a s a n a d j e c t i v e , i t sh o u l d p r e c e d e t h e t y p e i d e n t i fi e r ( i . e . , G o l f R e s o r t ) . 5. Si n c e l o c a t i o n i s g e n e r a l l y d e t e r m i n e d p r i o r t o a h o t e l s e l e c t i o n , l o c a t i o n i s c o n s i d e r e d th e l a s t p r i o r i t y i n t h e n o m e n c l a t u r e h i e r a r c h y . L o c a t i o n i s d e fi n e d a s a n a r e a w i t h i n a ci t y , p r o v i n c e a n d c o u n t r y . I t i s r e c o m m e n d e d t o u s e o n l y o n e l o c a t i o n i d e n t i fi e r , s u c h a s th e c i t y ( i . e . , S o n e s t a H o t e l Bo g a t a ) , r e g i o n w i t h i n a c i t y ( i . e . , S o n e s t a B a y f r o n t H o t e l Co c o n u t G r o v e ), c o u n t r y ( i . e . , S o n e s t a M a h o B e a c h R e s o r t & C a s i n o Si n t M a a r t e n ) , o r de s t i n a t i o n t y p e ( i . e . , S o n e s t a S u n G o d d e s s Ni l e R i v e r C r u i s e ). 6. Ov e r a l l , i t i s r e c o m m e n d e d t o u s e n o m o r e t h a n s i x w o r d s i n a n a m e . T h i s d o e s n o t in c l u d e t h e u s e o f “ a n d / & ” . U s i n g t h e g u i d e l i n e s a b o v e , p r i o r i t y s h o u l d b e p l a c e d o n t h e mo s t m a r k e t a b l e i d e n t i fi e r s a s i t f a l l s w i t h i n t h e h i e r a r c h y . AD D I T I O N A L RU L E S 13 NO M E N C L A T U R E S T A N D A R D S NO M E N C L A T U R E A N D L O G O S T A N D A R D S EX A M P L E S Pr o p e r t y l o g o s v a r y , d e p e n d i n g o n t h e i r r e s p e c t i v e no m e n c l a t u r e . M o s t p r o p e r t i e s f o l l o w t h e p a t t e r n o f B o s t o n . In c a s e s w h e r e t h e r e a r e a m e n i t i e s , t h e t o p l i n e e x p a n d s t o co n t a i n t h e a d d i t i o n a l i n f o r m a t i o n , a n d i s s t i l l c e n t e r e d o v e r th e d e s t i n a t i o n . T h i s i s w h y i t i s s u g g e s t e d t o k e e p m o d i f y i n g ty p e t o a m i n i m u m , t o k e e p t h e w i d t h o f t h e l o g o f r o m be c o m i n g t o o b r o a d . A s i m i l a r f o r m a t a p p l i e s t o r e g i o n s w i t h i n t h e C o l l e c t i o n . In t h e s e c a s e s , t h e i c o n a n d “ S o n e s t a C o l l e c t i o n ” t y p e a l w a y s ap p e a r a b o v e t h e r u l e . A n e x c e p t i o n a p p e a r s w i t h t h e N i l e Cr u i s e s , w h e r e t h e c a t e g o r y , r a t h e r t h a n t h e c o u n t r y is h i g h l i g h t e d . Ce r t a i n e x c e p t i o n s c a n b e a c c o m m o d a t e d , w h e n a n o t h e r br a n d i s i n c o r p o r a t e d . T h i s i s e v i d e n t w i t h t h e P o s a d a s lo g o s i n P e r u . H o w e v e r , t h e d e s t i n a t i o n l o g o f o n t a n d o v e r a l l ce n t e r e d f o r m a t o f t h e l o g o s r e m a i n c o n s i s t e n t . SI N T M A A R T E N 14 Pr o v i d e d i n L o g o S t a n d a r d s M a n u a l : - L o g o C o l o r s - L o g o T y p o g r a p h y - L o g o U s a g e - L o g o S p a c i n g T o l e r a n c e s - L o g o S i z e T o l e r a n c e s - U n a c c e p t a b l e L o g o T r e a t m e n t s LO G O S T A N D A R D S NO M E N C L A T U R E A N D L O G O S T A N D A R D S 15 CO L O R P A L E T T E S 16 CO L O R P A L E T T E S BR A N D C O L O R P A L E T T E Be l o w i s t h e b r a n d c o l o r p a l e t t e t o b e u s e d a s t h e p r i m a r y c o l o r s f o r t h e S o n e s t a b r a n d . C o l o r u s e s p e c i fi c a t i o n s f o r v a r i o u s p r i n t e d an d d i g i t a l m a t e r i a l s c a n b e f o u n d o n t h e f o l l o w i n g p a g e s . Bl a c k Pr o c e s s / S p o t C o l o r s C: 3 4 % M : 0 % Y : 0 % K : 3 8 % Pa n t o n e 5 4 2 5 We b S a f e : R : 1 0 6 G : 1 5 7 B : 1 8 0 He x a d e c i m a l V a l u e : 6 A 9 D B 4 PR I M A R Y B R A N D C O L O R S No t e s : In s i t u a t i o n s w h e r e s p o t c o l o r p r i n t i n g i s a n o p t i o n o v e r p r o c e s s c o l o r p r i n t i n g , a s i n b u s i n e s s c a r d s , l e t t e r h e a d , s t a t i o n e r y , e t c . , Pa n t o n e 8 2 0 0 , a c o m p l e m e n t a r y m e t a l l i c i n k , m a y b e u s e d i n p l a c e o f P a n t o n e 5 4 2 5 i n s p e c i a l a p p l i c a t i o n s . 17 BU S I N E S S ST A T I O N E R Y S Y S T E M 18 Le t t e r h e a d : 8. 5 ” x 1 1 ” f o r D o m e s t i c Al l o w a b l e I n t e r n a t i o n a l O p t i o n : A 4 ( 8 . 3 ” x 1 1 . 7 ” ) 70 # C o r o n a d o S t i p p l e I n fi n i t e W h i t e T e x t 2/ 0 ( 5 4 2 5 U + B l a c k / 0 ) Pr o p e r t y L o g o i n 5 4 2 5 U a n d b l a c k re s t s o v e r 5 4 2 5 U b l u e r u l e a s s h o w n Pr o p e r t y r e t u r n a d d r e s s , p h o n e , f a x a n d So n e s t a C o r p o r a t e w e b a d d r e s s i n o n e l i n e , Ni m b u s L i g h t E x t e n d e d , 9 p t i n b l a c k , ce n t e r e d a t p a g e b o t t o m , U & l c Se c o n d S h e e t s : 8. 5 ” x 1 1 ” f o r D o m e s t i c Al l o w a b l e I n t e r n a t i o n a l O p t i o n : A 4 ( 8 . 3 ” x 1 1 . 7 ” ) 70 # C o r o n a d o S t i p p l e I n fi n i t e W h i t e T e x t 1/ 0 ( 5 4 2 5 U / 0 ) 5% t i n t o f t h e S o n e s t a I c o n 5 4 2 5 U b l u e Al s o a v a i l a b l e b l a n k ( w i t h o u t I c o n ) #1 0 E n v e l o p e fo r D o m e s t i c Al l o w a b l e I n t e r n a t i o n a l O p t i o n : C 4 ( 8 . 6 6 1 ” x 4 . 3 3 1 ” ) 70 # C o r o n a d o S t i p p l e I n fi n i t e W h i t e T e x t 2/ 0 ( 5 4 2 5 U + B l a c k / 0 ) Pr o p e r t y l o g o c e n t e r e d o v e r r e t u r n a d d r e s s i n o n e l i n e wi t h S o n e s t a C o r p o r a t e w e b a d d r e s s i n b l a c k , N i m b u s Li g h t E x t e n d e d 8 p t o v e r 9 p t c e n t e r e d , U& l c BU S I N E S S S T A T I O N E R Y S Y S T E M LE T T E R H E A D A N D E N V E L O P E S T A N D A R D S Co l l a t e r a l s y s t e m h a s b e e n m o d i fi e d t o s u p p o r t n e w b r a n d c r i t e r i a . ne s En v e l o p e Le t t e r h e a d Se c o n d S h e e t 10 E d w i n L a n d B o u l e v a r d , C a m b r i d g e , M A 0 2 1 4 2 T : 6 1 7 . 8 0 6 . 4 2 0 0 F : 6 1 7 . 8 0 6 . 4 2 3 2 S o n e s t a . c o m 10 E d w i n L a n d B o u l e v a r d , C a m b r i d g e , M A 0 2 1 4 2 So n e s t a . c o m 19 BU S I N E S S S T A T I O N E R Y S Y S T E M BU S I N E S S C A R D S T A N D A R D S Bu s i n e s s C a r d F r o n t s : 3. 5 ” x 2 ” 13 0 # C o r o n a d o S t i p p l e I n fi n i t e W h i t e C o v e r 2/ 2 ( 5 4 2 5 U + B l a c k / s a m e ) So n e s t a C o l l e c t i o n L o g o a l w a y s c e n t e r e d o n f r o n t , 3/ 4 ” f r o m b o t t o m e d g e re v e r s e s w h i t e o u t o f 5 4 2 5 U Bu s i n e s s C a r d B a c k s : Pr o p e r t y L o g o i n 5 4 2 5 U a n d B l a c k , c e n t e r e d a s s h o w n Em p l o y e e N a m e : N i m b u s R e g u l a r E x t e n d e d , 9 p t i n b l a c k Ti t l e : N i m b u s L i g h t E x t e n d e d , 7 . 5 p t i n b l a c k , U & l c Ad d r e s s : N i m b u s L i g h t E x t e n d e d , 7 . 5 p t o v e r 9 p t l e a d i n g , U& l c , c e n t e r e d i n 3 l i n e s i n b l a c k a s s h o w n : Fi r s t l i n e : A d d r e s s , m a x i m u m 6 0 c h a r a c t e r s Se c o n d l i n e : 3 p h o n e n u m b e r s o n l y ( M a i n , F a x a n d M o b i l e ) Th i r d l i n e : p e r s o n a l e - m a i l a n d S o n e s t a C o r p o r a t e a d d r e s s e s Fi r s t N a m e / L a s t N a m e Jo b T i t l e 1 R h i n e R o a d , M a h o B a y , S i n t M a a r t e n T: 5 9 9 . 5 4 5 . 2 1 1 5 F : 5 9 9 . 5 4 5 . 3 1 8 0 C : 0 0 0 . 0 0 0 . 0 0 0 0 na m e @ s o n e s t a . c o m S o n e s t a . c o m SI N T M A A R T E N 20 e- m a i l S I G N A T U R E BU S I N E S S S T A T I O N E R Y S Y S T E M CO R P O R A T E V E R S I O N : Fi r s t N a m e / L a s t N a m e Jo b T i t l e So n e s t a C o l l e c t i o n - H o t e l s . R e s o r t s . C r u i s e s T: 3 0 5 . 4 3 9 . 6 7 1 2 F: 5 6 1 . 7 4 4 . 7 6 6 9 ( o p t i o n a l ) So n e s t a . c o m F a c e b o o k . c o m / s o n e s t a h o t e l s Pa s s i o n a t e e x p e r i e n c e s . M e m o r a b l e d e s t i n a t i o n s . So n e s t a C o l l e c t i o n Bo s t o n . M i a m i . N e w O r l e a n s . C h i l e . C o l o m b i a . E c u a d o r . E g y p t . P e r u . S i n t M a a r t e n PR O P E R T Y V E R S I O N : Fi r s t N a m e / L a s t N a m e Jo b T i t l e Ro y a l S o n e s t a H o t e l B o s t o n T: 6 1 7 . 8 0 6 . 4 0 7 5 F: 6 1 7 . 8 0 6 . 4 2 3 2 ( o p t i o n a l ) C: 0 0 0 . 0 0 0 . 0 0 0 0 So n e s t a . c o m F a c e b o o k . c o m / s o n e s t a d e s t i n a t i o n Pa s s i o n a t e e x p e r i e n c e s . M e m o r a b l e d e s t i n a t i o n s . So n e s t a C o l l e c t i o n Bo s t o n . M i a m i . N e w O r l e a n s . C h i l e . C o l o m b i a . E c u a d o r . E g y p t . P e r u . S i n t M a a r t e n In s e r t h o t e l s p e c i fi c p r o m o t i o n h e r e . M a x i m u m 2 l i n e s . Bl a c k V e r d a n a 1 0 p t B o l d (F l u s h l e f t , r a g r i g h t , U & l c ) Bl a c k V e r d a n a 1 0 p t (S e t w i t h pe r i o d s i n b e t w e e n a s s h o w n . In c l u d e C o r p o r a t e a n d F a c e b o o k U R L s . ) Gr a y V e r d a n a 1 0 p t B o l d ( S e t w i t h pe r i o d s i n b e t w e e n . Al p h a b e t i z e d e s t i n a t i o n s d o m e s t i c a l l y , th e n i n t e r n a t i o n a l l y a s s h o w n . ) Bl a c k V e r d a n a 1 0 p t B o l d Bl a c k V e r d a n a 1 0 p t (S e t w i t h pe r i o d s i n b e t w e e n a s s h o w n . In c l u d e C o r p o r a t e a n d F a c e b o o k U R L s . ) Bl a c k V e r d a n a 1 0 p t No t e : A l l c o p y i n b o d y o f e - m a i l i s 1 0 p t B l a c k V e r d a n a f o n t a n d s e t fl u s h l e f t , r a g r i g h t , c / l c . No V - C a r d s , n o P h o t o s . T: 57 . 1 . 6 5 8 . 5 5 0 0 IN T E R N A T I O N A L V E R S I O N : (C o u n t r y c o d e ) Gr a y V e r d a n a 1 0 p t B o l d ( S e t w i t h pe r i o d s i n b e t w e e n . Al p h a b e t i z e d e s t i n a t i o n s d o m e s t i c a l l y , th e n i n t e r n a t i o n a l l y a s s h o w n . ) No t e : I n a d d i t i o n t o S o n e s t a c o r p o r a t e , a l l h o t e l s h a v e a u n i q u e F a c e b o o k p a g e wi t h t h e n a m i n g c o n fi g u r a t i o n b e i n g : F a c e b o o k . c o m / s o n e s t a + d e s t i n a t i o n n a m e i. e . Fa c e b o o k . c o m / s o n e s t a b o s t o n . T h e r e a r e a f e w t h a t a r e r e g i o n a l i n n a t u r e i n c l u d i n g : Pe r u f o r a l l h o t e l s Fa c e b o o k . c o m / s o n e s t a p e r u Si n t M a a r t e n Fa c e b o o k . c o m / s o n e s t a s t m a a r t e n a n d Sh a r m E l S h e i k h Fa c e b o o k . c o m / s o n e s t a s h a r m e l s h e i k h 21 SA L E S C O L L A T E R A L 22 RA C K B R O C H U R E S SA L E S C O L L A T E R A L Ra c k B r o c h u r e Pa p e r : M a c G r e g o r X P Du l l 1 0 0 # T e x t 8” x 9 ” s p r e a d s f o l d t o 4” x 9 ” t o fi t i n a # 1 0 en v e l o p e Ea c h c o v e r h a s th e p r o p e r t y l o g o , a s i g n a t u r e p h o t o re fl e c t i n g t h e p r o p e r t y an d a s i m p l e h e a d l i n e th a t c r e a t i v e l y p o s i t i o n s th e l o c a t i o n . Br o c h u r e s a r e a v a i l a b l e in 8 a n d 1 2 p a g e s t i t c h e d fo r m a t s w i t h s p r e a d s fe a t u r i n g d e s t i n a t i o n , gu e s t r o o m s a n d am e n i t i e s . A s m a l l e r , 6 p a n e l f o l d o v e r v e r s i o n is a l s o o f f e r e d . Te x t s h o u l d b e c o l o r f u l bu t b r i e f , s o t h a t f o c u s is m o r e o n t h e v i s u a l ph o t o g r a p h y o f e a c h pr o p e r t y . C o m p l e t e Sp a n i s h t r a n s l a t i o n s o f th e t e x t a r e a l s o a v a i l a b l e . NO T E : T h e b a c k c o v e r o f t h e b r o c h u r e m u s t i n c l u d e So n e s t a . c o m 1 . 8 0 0 . S o n e s t a ( 7 6 6 . 3 7 8 2 ) c e n t e r e d b e l o w t h e p r o p e r t y l o g o a n d p r o p e r t y in f o r m a t i o n . I n a d d i t i o n , p l e a s e i n c l u d e a l l T r a v e l A g e n t G D S c o d e s : S O i n S a b r e a n d S N i n A m a d e u s , G a l i l e o / A p o l l o a n d W o r l d s p a n. 23 SA L E S C O L L A T E R A L SA L E S F O L D E R S Co r p o r a t e P o c k e t F o l d e r Pa p e r : M a c G r e g o r X P D u l l 1 2 0 # C o v e r Fo l d s t o 9 ” x 1 1 . 5 ” t o a c c o m m o d a t e 8 . 5 ” x 1 1 ” i n s e r t s Co r p o r a t e S o n e s t a C o l l e c t i o n l o g o i n r e v e r s e w h i t e o n f r o n t wi t h “ C l e a r F o i l ” o f S o n e s t a “ S ” i c o n i n b a c k g r o u n d . Cl e a n 2 - c o l o r d e s i g n o f f s e t s 4 - c o l o r i n s e r t s w i t h i n . Fo l d e r s a c c o m m o d a t e m e e t i n g i n s e r t s , w h i c h f e a t u r e pr o p e r t y l o g o , a b r i e f d e s c r i p t i o n , b u l l e t p o i n t s , a n d a gr i d o f i m a g e s o n t h e f r o n t . F l o o r p l a n s a n d c a p a c i t y ch a r t s ( w i t h r o o m s l i s t e d i n s q . f e e t a n d s q . m e t e r s ) ap p e a r o n t h e r e v e r s e . 24 CA M P A I G N 25 CO R P O R A T E A D C A M P A I G N Th e c a m p a i g n p r o m o t e s S o n e s t a ’ s g u e s t r e c o g n i t i o n pr o g r a m t o e n g a g e c u s t o m e r s a n d d r i v e r o o m n i g h t s . Th e “ p a s s w o r d ” c o n c e p t l i n k s t h e p r o g r a m n a m e — Tr a v e l P a s s — w i t h p a s s w o r d s t h a t c o m m u n i c a t e th e p r o g r a m ’ s b e n e fi t s . P a s s w o r d i s p a r t o f t o d a y ’ s te c h s a v v y v o c a b u l a r y . E v e r y o n e i s f a m i l i a r w i t h th e i d e a o f a u s e r n a m e a n d p a s s w o r d t h a t e n a b l e s yo u t o l o g i n a n d g a i n i m m e d i a t e a c c e s s t o o n l i n e in f o r m a t i o n . T h e p a s s w o r d h e a d l i n e s e f f e c t i v e l y co m m u n i c a t e t h e “ i n s t a n t r e w a r d s ” o f t h e T r a v e l Pa s s p r o g r a m , w i t h t h e a b i l i t y t o t a i l o r t h e a d s t o pr o m o t e s p e c i fi c p r o m o t i o n s a n d r a t e s . Th e a d s s h o w c a s e l i f e s t y l e p h o t o g r a p h y t o d e p i c t th e e x p e r i e n c e , r a t h e r t h a n s h o t s o f t h e h o t e l s . As w i t h o t h e r a d v e r t i s i n g , t h e c a l l t o a c t i o n r e m a i n s th e s a m e : So n e s t a . c o m 1 . 8 0 0 . S o n e s t a ( 7 6 6 . 3 7 8 2 ) A l i s t o f h o t e l l o c a t i o n s a p p e a r s a t t h e b o t t o m o f th e a d . PR I N T C A M P A I G N So n e s t a T r a v e l P a s s o f f e r s m e m b e r s i n s t a n t r e w a r d s a n d e x p a n d e d p e r k s . S i g n u p n o w a n d e n j o y sp e c i a l r a t e s a n d F R E E b r e a k f a s t f o r t w o So n e s t a . c o m 1 . 8 0 0 . S o n e s t a ( 7 6 6 . 3 7 8 2 ) BO S T O N | M I A M I | N E W O R L E A N S CH I L E | C O L O M B I A | E C U A D O R | E G Y P T | P E R U | S I N T M A A R T E N PA S S wo r d : br e a k f a s t So n e s t a T r a v e l P a s s o f f e r s m e m b e r s i n s t a n t r e w a r d s a n d e x p a n d e d p e r k s . S i g n u p n o w a n d e n j o y sp a r k l i n g w i n e & l a t e c h e c k o u t So n e s t a . c o m 1 . 8 0 0 . S o n e s t a ( 7 6 6 . 3 7 8 2 ) BO S T O N | M I A M I | N E W O R L E A N S CH I L E | C O L O M B I A | E C U A D O R | E G Y P T | P E R U | S I N T M A A R T E N PA S S wo r d : ro m a n c e So n e s t a T r a v e l P a s s o f f e r s m e m b e r s i n s t a n t r e w a r d s a n d e x p a n d e d p e r k s . S i g n u p n o w a n d e n j o y 20 % O F F ad v a n c e p u r c h a s e b o o k i n g s . So n e s t a . c o m 1 . 8 0 0 . S o n e s t a ( 7 6 6 . 3 7 8 2 ) BO S T O N | M I A M I | N E W O R L E A N S CH I L E | C O L O M B I A | E C U A D O R | E G Y P T | P E R U | S I N T M A A R T E N PA S S wo r d : sa v e So n e s t a T r a v e l P a s s o f f e r s m e m b e r s i n s t a n t r e w a r d s a n d e x p a n d e d p e r k s i n s o m e o f t h e w o r l d ’ s fa v o r i t e d e s t i n a t i o n s . S i g n u p n o w . So n e s t a . c o m 1 . 8 0 0 . S o n e s t a ( 7 6 6 . 3 7 8 2 ) BO S T O N | M I A M I | N E W O R L E A N S CH I L E | C O L O M B I A | E C U A D O R | E G Y P T | P E R U | S I N T M A A R T E N PA S S wo r d : pe r k s 26 Pr i n t t a k e s a d v a n t a g e o f t e c h n o l o g y w i t h t h e im p l e m e n t a t i o n o f a “ Q R c o d e ” a t b o t t o m r i g h t . Wh e n t h e Q R c o d e i s s c a n n e d w i t h a c a m e r a o n a sm a r t p h o n e , i t w i l l d i r e c t l y l i n k t h e r e a d e r t o S o n e s t a mo b i l e c o n t e n t , s u c h a s a v i d e o , a l a n d i n g p a g e w i t h fe a t u r e d o f f e r s , o r a n e n t r y f o r m t o e n r o l l i n T r a v e l P a s s . QR C o d e s c a n e i t h e r d i s p l a y t e x t , c a l l a p h o n e n u m b e r or v i s i t a w e b s i t e . T h e t e x t o n t h e a d i n s t r u c t s h o w t o do w n l o a d a Q R C o d e r e a d e r a p p f o r o n e ’ s p h o n e . Co l l e c t i o n r e g i o n s a r e a g a i n l i s t e d a s w e l l a s i n f o r m a t i o n pr o m o t i n g T r a v e l P a s s , a s i s t h e c a l l t o a c t i o n m a n d a t o r y : So n e s t a . c o m 1 . 8 0 0 . S o n e s t a ( 7 6 6 . 3 7 8 2 ) PR I N T C A M P A I G N CO R P O R A T E A D C A M P A I G N - Q R C O D E S 27 St e p 3 Vi e w M e d i a Th e c o d e a l l o w s t h e s m a r t p h o n e to d i s p l a y t e x t , c a l l a p h o n e n u m b e r , or v i s i t a w e b s i t e . PR I N T C A M P A I G N He r e ’ s h o w i t w o r k s : St e p 1 Ge t a Q R C o d e R e a d e r A p p Te x t “ 1 6 0 6 ” t o s h o r t c o d e 7 0 7 3 4 , or c h e c k y o u r a p p s t o r e CO R P O R A T E A D C A M P A I G N - Q R C O D E S St e p 2 Sc a n t h e C o d e Us e t h e Q R C o d e R e a d e r A P P t o ta k e a p i c t u r e o f t h e Q R C o d e . 28 In 2 0 1 2 , S o n e s t a w i l l l a u n c h i t s Bu s i n e s s P a s s pr o g r a m t a r g e t i n g t h e b u s i n e s s t r a v e l e r . Th e p r o g r a m o f f e r s a c c e s s t o T r a v e l P a s s be n e fi t s a l o n g w i t h s p e c i fi c p e r k s t h a t a p p e a l to b u s i n e s s t r a v e l e r s , i n c l u d i n g e x c l u s i v e ra t e s a n d c o m p l i m e n t a r y h i g h - s p e e d I n t e r n e t . Bu s i n e s s t r a v e l e r s b e c o m e m e m b e r s o f th e B u s i n e s s P a s s p r o g r a m i n o r d e r t o g a i n ac c e s s t o t h e s e s p e c i a l r a t e s a n d b e n e fi t s ; no m e m b e r s h i p f e e i s r e q u i r e d . Ph o t o g r a p h y i n c l u d e s a b u s i n e s s i m a g e a n d a s h o t th a t h i g h l i g h t s a n e x c e p t i o n a l s p a c e o r l o c a t i o n . Br i e f b u l l e t e d c o p y o u t l i n e s p r o g r a m b e n e fi t s , an d t h e a p p r o p r i a t e c a l l t o a c t i o n r e s i d e s a t t h e bo t t o m . I n a d d i t i o n , a l i s t o f h o t e l p r o p e r t i e s al s o a p p e a r s a t t h e b o t t o m o f t h e a d . PR I N T C A M P A I G N BU S I N E S S P A S S A D C A M P A I G N At S o n e s t a , w e k n o w y o u w o r k h a r d , t h a t ’ s w h y w e c r e a t e d So n e s t a B u s i n e s s P a s s t o a l l o w o u r c u s t o m e r s t o e n j o y ex c e l l e n t s e r v i c e a n d a l l t h e c o m f o r t s o f h o m e a t a n af f o r d a b l e p r i c e . So n e s t a B u s i n e s s P a s s m e m b e r s r e c e i v e : • E x c l u s i v e R a t e s : 12 % O F F th e b e s t a v a i l a b l e r a t e w h e n b o o k i n g d i r e c t f r o m S o n e s t a • A c c e s s t o T r a v e l P a s s b e n e f i t s f o r q u a l i f i e d m e m b e r s ; b e n e f i t s i n c l u d e l a t e c h e c k o u t , e x p r e s s c h e c k i n a n d m o r e . . . • C o m p l i m e n t a r y h i g h - s p e e d i n t e r n e t • C o m p l i m e n t a r y b o t t l e d w a t e r u p o n a r r i v a l • P r e f e r r e d w a i t l i s t p l a c e m e n t d u r i n g s o l d o u t d a t e s • 2 4 - h o u r c a n c e l l a t i o n • A c c e s s t o p r o m o t i o n a l o f f e r s • N o M e m b e r s h i p F e e in t r o d u c i n g So n e s t a BU S I N E S S PA S S BO S T O N | M I A M I | N E W O R L E A N S | C H I L E | C O L O M B I A | E C U A D O R | E G Y P T | P E R U | S I N T M A A R T E N PR O F E S S I O N A L ex c e p t i o n a l 29 B/ W A D E X E C U T I O N S PR I N T C A M P A I G N Bl a c k a n d w h i t e n e w s p a p e r a d s c a n b e g e n e r a t e d f o r i n d i v i d u a l p r o p e r t i e s w h i l e m a i n t a i n i n g t h e c o r p o r a t e l o o k . Th i s i s a c h i e v e d b y a l w a y s f r a m i n g t h e a d s a t t o p w i t h a b l a c k b a r c o n t a i n i n g t h e l o g o , a n d a t t h e b o t t o m b a r w i t h e i t h e r t h e “w h a t ’ s y o u r p a s s i o n ? ” l i n e o r , i f p r e f e r r e d , t h e p h o n e n u m b e r / w e b s i t e m a n d a t o r y i n w h i t e . Th e N i m b u s E x t e n d e d f o n t ( i n L i g h t a n d R e g u l a r ) a l s o m a i n t a i n s c o n s i s t e n c y t o o t h e r a d v e r t i s i n g a n d m a r k e t i n g e l e m e n t s . So n e s t a . c o m 1 . 8 0 0 . S o n e s t a ( 7 6 6 . 3 7 8 2 ) s h o u l d a l w a y s b e i n c l u d e d u n d e r t h e p r o p e r t y i n f o r m a t i o n . So n e s t a . c o m 1 . 8 0 0 . S o n e s t a (7 6 6 . 3 7 8 2 ) So n e s t a . c o m 1 . 8 0 0 . S o n e s t a (7 6 6 . 3 7 8 2 ) 30 WE B B A N N E R S WE B C A M P A I G N We b b a n n e r s i z e a n d c o m p l e x i t y a r e d e t e r m i n e d b y t h e s i z e p u r c h a s e d a n d t h e s p e c i fi c a t i o n s s e t f o r t h b y t h e s i t e . I f a w e b b a n n e r ca n b e a n i m a t e d , i t s h o u l d i n c l u d e m u l t i p l e f r a m e s y e t g e t t o t h e b r a n d a n d c a l l - t o - a c t i o n q u i c k l y . I t i s r e c o m m e n d e d n o m o r e t ha n fi v e f r a m e s b e u s e d , a n d t h e l a s t f r a m e i n c l u d e t h e l o g o i n a l a r g e s i z e p l u s a n o f f e r o r l i n k t o t h e S o n e s t a w e b s i t e . Be c a u s e o f t h e i r r e l a t i v e l y s m a l l s i z e s a n d t h e b u s y c o n t e x t t h e y a r e u s u a l l y f o u n d i n , w e b b a n n e r s a r e m o s t e f f e c t i v e w h e n t h e y a r e ke p t c l e a n a n d c o n c i s e . I n b a n n e r a p p l i c a t i o n s , t h e S o n e s t a b l u e w i t h t h e r e v e r s e w h i t e l o g o o f t h e p r o p e r t y a n c h o r t h e l a y o u t . Us i n g a s i n g l e i m a g e i s r e c o m m e n d e d . S p e c i a l r a t e s o r i n v i t i n g h e a d l i n e s a r e s u c c i n c t . T h e N i m b u s E x t e n d e d f o n t , i n d i f f e r e n t w ei g h t s , is u s e d t o a c c e n t u a t e t h e o f f e r . A c l i c k - t h r o u g h t o a l a n d i n g p a g e e l a b o r a t e s o n t h e d e t a i l s . 31 e- B L A S T E- B L A S T S Te m p l a t e s f o r e - b l a s t s a r e t r e a t e d i n a s i m i l a r m a n n e r , m a i n t a i n i n g t h e g r a p h i c i d e n t i t y e s t a b l i s h e d i n o t h e r m a t e r i a l s . F o r m a t s v a r y , de p e n d i n g o n t h e m e s s a g e , a n d i n c l u d e m u l t i p l e i m a g e d e s i g n s t h a t o f f e r a c o l l a g e o f p r o p e r t y p h o t o g r a p h y . T a c t i c a l o f f e r o r t ea s e r he a d l i n e s h o u l d b e b r i e f a n d s u c c i n c t . A c l i c k - t h r o u g h t h a t d i r e c t s r e a d e r s t o a l a n d i n g p a g e c o n t a i n i n g m o r e s p e c i fi c i n f o r m a t i o n , or a d i r e c t l i n k t h a t t a k e s y o u t o a d e s i g n a t e d s i t e c o m p l e t e s t h e m e s s a g e . A g a i n , t h e 5 4 2 5 B l u e a n d N i m b u s f o n t s a r e u s e d as w e l l a s t h e “ w h a t ’ s y o u r p a s s i o n ? ” t a g l i n e , o r a r e f e r e n c e t o i t . Al l e - b l a s t m a i l i n g s ( a n y t h a t w i l l g o t o 1 0 + c l i e n t s ) f r o m h o t e l s a n d r e g i o n a l o f fi c e s m u s t g o t h r o u g h a c o r p o r a t e a p p r o v a l p r o c e s s , us i n g e N e w s l e t t e r P r o s o f t w a r e , d u e t o C a n - S p a m r e g u l a t i o n s . H o t e l s a r e r e q u i r e d t o m a n a g e t h e i r o p t - o u t l i s t u s i n g t h e c e n t r a l iz e d (b y h o t e l ) e N e w s l e t t e r P r o s o f t w a r e . 32 DI R E C T M A I L P O S T C A R D - P R O P E R T Y DI R E C T M A I L 11 ” X 6 ” No t e : P o s t C a r d b a c k s : De p e n d i n g o n t h e m e s s a g i n g , s t a n d a r d s r e g a r d i n g t h e N i m b u s f o n t s , l o g o s a n d m a n d a t o r i e s s h o u l d b e m a i n t a i n e d . Se e n e x t p a g e f o r a s a m p l e r e f e r e n c e . Po s t C a r d f r o n t s : Te a s e r h e a d l i n e in N i m b u s R e g u l a r E x t e n d e d a n d Ni m b u s L i g h t E x t e n d e d 1 l a r g e “ h e r o ” ( p r e f e r a b l y a d e s t i n a t i o n i m a g e ) an d 2 - 3 a m e n i t y s h o t s t h a t b e s t r e fl e c t t h e p r o p e r t y Ho r i z o n t a l v e r s i o n o f t h e p r o p e r t y l o g o in 5 4 2 5 B l u e a n d b l a c k v i e w a c h a n g e o f 33 DI R E C T M A I L P O S T C A R D - T A C T I C A L FR O N T A N D B A C K , 6 ” X 9 ” Po s t C a r d b a c k s : Pr o p e r t y L o g o i n 5 4 2 5 C * a n d B l a c k , In c l u d e p r o p e r t y a d d r e s s Of f e r o r p r i c e p o i n t i n N i m b u s B o l d E x t e n d e d wi t h d i s c l a i m e r i n f o r m a t i o n i n N i m b u s L i g h t I t a l i c . Ar e a f o r a d d i t i o n a l i m a g e s , a s n e e d e d . Im p r i n t M e s s a g e i n B l a c k N i m b u s R e g u l a r E x t e n d e d , ce n t e r e d . C a l l t o a c t i o n N i m b u s B o l d E x t e n d e d ce n t e r e d a t b o t t o m . Po s t C a r d f r o n t s : Te a s e r h e a d l i n e in w e i g h t s o f N i m b u s E x t e n d e d i n li g h t , r e g u l a r o r e x t r a b o l d . Pr o p e r t y l o g o i n r e v e r s e w h i t e Ph o t o a r e a . P r e f e r a b l y o n e p e r t a i n i n g t o of f e r , b u t c a n b e a g r i d o f 2 - 4 i m a g e s . * P o s t c a r d s a r e t y p i c a l l y p r i n t e d o n c o a t e d p a p e r s t o c k DI R E C T M A I L 34 TR A D E S H O W B A N N E R Ea c h S o n e s t a d e s t i n a t i o n ( o r r e g i o n , i f ap p l i c a b l e ) s h o u l d h a v e a b a n n e r f o r t r a d e sh o w s a n d e x h i b i t i o n s . Th e e x p a n d a b l e b a n n e r i s a p p r o x i m a t e l y 8’ t a l l w h e n s t r e t c h e d o u t o n i t s s t a n d an d w h e n u n e x p a n d e d , fi t s n e a t l y i n t o a ca r r y i n g t u b e f o r e a s y m o b i l i t y . Th e f o r m a t c a l l s f o r t h e d e s t i n a t i o n l o g o at t h e t o p , a n d a s i m p l e h e a d l i n e a n d So n e s t a C o r p o r a t e w e b a d d r e s s a t t h e bo t t o m . I t i s s u g g e s t e d t o u s e o n e l a r g e “h e r o ” p h o t o t h a t b e s t i l l u s t r a t e s t h e de s t i n a t i o n a n d a s m a l l g r i d o f 2 - 4 p h o t o s to c a l l o u t o t h e r d e t a i l s a n d / o r a m e n i t i e s . Th e C M Y K e q u i v a l e n t t o m a t c h t h e 54 2 5 C B l u e a n d N i m b u s f o n t s a r e u s e d wi t h a l l t y p e a n d l o g o s r e v e r s i n g o u t i n wh i t e . A C o r p o r a t e B a n n e r s h o w c a s i n g t h e So n e s t a C o l l e c t i o n , a s w e l l a s a r e f e r e n c e to T r a v e l P a s s , i s a l s o o f f e r e d . TR A D E S H O W B A N N E R 35 CO R P O R A T E P O S T E R Ea c h S o n e s t a d e s t i n a t i o n ( o r r e g i o n , if a p p l i c a b l e ) s h o u l d h a v e a 2 4 ” x 3 6 ” co r p o r a t e p o s t e r f o r c r o s s - s e l l i n g th e c o l l e c t i o n . Th e f o r m a t c a l l s f o r t h e S o n e s t a Co r p o r a t e l o g o a t t h e t o p , a n d t h e So n e s t a C o r p o r a t e p h o n e n u m b e r an d w e b a d d r e s s , a s w e l l a s S o n e s t a de s t i n a t i o n s a t t h e b o t t o m . 1 2 d e s t i n a t i o n or l i f e s t y l e i m a g e s w i t h s u p p o r t i n g m o d e wo r d s a r e u s e d t o e n v o k e a n e x p e r i e n c e . Th e C M Y K e q u i v a l e n t t o m a t c h t h e 54 2 5 C B l u e a n d N i m b u s f o n t s a r e u s e d wi t h a l l t y p e a n d l o g o r e v e r s i n g o u t in w h i t e . , w i t h t h e e x c e p t i o n o f t h e de s t i n a t i o n s b e i n g i n b l a c k . CO R P O R A T E P O S T E R 36 IN - R O O M C O L L A T E R A L IN - R O O M P I E C E S Th e e l e m e n t s a n d s t y l e o f t h e c a m p a i g n c a n b e e x t e n d e d ri g h t i n t o t h e g u e s t r o o m s w i t h t e n t c a r d s , d o o r h a n g e r s an d o t h e r s m a l l c o l l a t e r a l p i e c e s . Vi s u a l l y a t t r a c t i v e y e t u n o b t r u s i v e , v a r i o u s a m e n i t i e s ca n b e p r o m o t e d s u c h a s d i n i n g , a s p e c i a l g u e s t s e r v i c e in c e n t i v e , t i e - i n s t o l o c a l t o u r s a n d s h o p p i n g t h r o u g h t h e co n c i e r g e a n d s p a s e r v i c e s . Li k e w i s e , a p i e c e c a n b e d e s i g n e d t h a t p r o m o t e s o t h e r So n e s t a C o l l e c t i o n d e s t i n a t i o n s . 37 SO N E S T A . C O M WE B S I T E We b S a f e : R : 1 0 6 G : 1 5 7 B : 1 8 0 He x a d e c i m a l V a l u e : 0 0 0 0 0 0 We b S a f e : R : 1 0 6 G : 1 5 7 B : 1 8 0 He x a d e c i m a l V a l u e : 6 A 9 D B 4 We b S a f e : R : 2 3 7 G : 2 3 1 B : 2 2 1 He x a d e c i m a l V a l u e : E D E 7 D D We b S a f e : R : 2 0 3 G : 2 1 4 B : 2 2 3 He x a d e c i m a l V a l u e : C B D 6 D F We b S a f e : R : 5 8 G : 1 0 9 B : 1 4 2 He x a d e c i m a l V a l u e : 3 A 6 D 8 E CO R P O R A T E W E B S I T E C O L O R S So nes t a . c o m i s an es s e ntial sal e s a n d m a r k e t i n g t o o l fo r h ot e ls to m axi m i z e th e i r r e l a t i o n s h i p w i t h Son e s t a a n d w i t h c u s t o m e r s . Son e s t a . c o m h a s pro v e n t o be a b r a n d d i ff er e n t i a t o r be c a u s e e a c h h o t e l i s a b l e to a dd a n d r e v i s e c o n t e n t an d a dd a v i r t u a ll y u n lim i t e d num b e r o f pages t o t h e s i t e . Mil l i o n s o f c u s t o m e r s v i s i t Son e s t a . c o m e a c h yea r a n d te ns of m i l l i ons of d oll ars of r e v e n u e a r e gen e r a t e d an n u a ll y . 38 SO C I A L M E D I A Ho t e l s m u s t i d e n t i fy a s o c i a l m e d i a c h a m pio n , w h o w i l l i m ple m e n t t h e pro per t y s o c i a l m e d i a s t r a t e gy a n d c r e a t e a c c o u n t s o n t h e net w o r k s t h a t b e s t fi t t h i s s t r a t e gy . O n c e h o t e l a c c o u n t s a r e c r e a t e d , a s e c o n d a d m i n i s t r a t o r s h o u l d b e i d e n t i fi e d t o a s s u r e t h a t Son e s t a w i l l m a i n t a i n a c c e s s t o t h e a c c o u n t s . P r o per h o t e l n a m e s h o u l d b e u s e d w h e n e v e r pos s i b l e for a c c o u n t n a m e s . T h e h o t e l and d e s t i n a t i o n s h o u l d b e u s e d f o r v a n i t y U R L s (i. e . , P a ge N a m e : S o n e s t a H o t e l , T o w e r & C a s i n o , v a n i t y U R L : w w w . F a c e b o o k . c o m / Son e s t a C a i r o < h t t p:/ / w w w . f a c e b o o k . c o m / S o n e s t a C a i r o > ). To b e s t s u pp or t t h e s e e ff or t s , S o c i a l M e d i a G u i d e l i n e s a n d B e s t P r a c t i c e s d o c u m e n t s a r e a v a i l a b l e fro m S o n e s t a ’ s C o r por a t e Com m u n i c a t i o n s O ffi c e . P l e a s e r e fer t o t h e m b e for e d e v e l o pin g a h o t e l s o c i a l m e d i a page. 39 TR A V E L P A S S Son e s t a ’s T r a v e l P a s s Gue s t R e c o g n i t i o n P r o g r a m re w a r d s i t s m e m b e r s w i t h t h r e e t i e r s o f u p g r a d e s , p e r k s a n d a m e n i t i e s . Th e p r o g r a m n o t o n l y r e w a r d s g u e s t s b u t i s a v i t a l t o o l for c o l l e c t i n g a d a t a b a s e o f c u s t o m e r i n for m a t i o n a s t h e y e n r o l l . Th e l o g o g i v e s t h e p r o g r a m c r e d i b i l i t y . It i s s t r o n g l y s u g g e s t e d t h a t w h e n e v e r p o s s i b l e , fi n d w a y s o f i n c l u d i n g i t i n y o u r a d v e r t i s i n g . Si m p l y i n c o r p o r a t e t h e T r a v e l P a s s l o g o ( a l w a y s s m a l l e r t h a n t h e p r o p e r t y l o g o ) a l o n g w i t h t h e l i n e : P e r k u p y o u r s t a y w i t h u s . S o n e s t a . c o m 40 CH E C K - I N F O L D E R FR O N T I N S I D E IN - R O O M I T E M S Ch e c k - I n F o l d e r f o r K e y 6 1 / 4 ” x 8 1 / 8 ” Fo l d s t w i c e t o 4 3 / 4 ” x 3 1 / 4 ” Pa p e r : C a r o l i n a 1 0 p t C o v e r , co a t e d o n e s i d e 2/ 1 ( 5 4 2 5 C B l u e + B l a c k / 5 4 2 5 C B l u e ) 1 g l u e fl a p ( o n l e f t s i d e o n l y ) Di e c u t s l i t f o r r o o m k e y Ro o m # / P r o p e r t y A d d r e s s : Ni m b u s L i g h t E x t e n d e d 8. 5 p t c e n t e r e d , U & l c 54 2 5 C B l u e So n e s t a C o l l e c t i o n l o g o 54 2 5 C B l u e + B l a c k Pr o p e r t y l o g o re v e r s e s o u t i n w h i t e Me s s a g e i n w h i t e , a l l l c 50 p t N i m b u s R e g u l a r E x t e n d e d & 15 p t N i m b u s L i g h t E x t e n d e d So n e s t a i c o n 54 2 5 C B l u e , t i n t e d 8 8 % Pr o p e r t y o u t l e t s Ni m b u s R e g u l a r E x t e n d e d , ca p s , c e n t e r e d w / p h o n e n u m b e r s re v e r s e w h i t e o u t o f 5 4 2 5 C B l u e b a c k g r o u n d 41 Th i s i n s e r t s i n t o c h e c k - i n f o l d e r 4 1 / 2 ” x 6 ” F o l d s t o 4 1 / 2 ” x 3 ” Pa p e r : M a c G r e g o r X P D u l l 80 # C o v e r 2/ 2 ( 5 4 2 5 C B l u e + B l a c k / s a m e ) Di s c l a i m e r : Ni m b u s L i g h t I t a l i c 6. 2 5 p t U & l c c e n t e r e d i n B l a c k Pr o p e r t y L i s t i n g s : Ni m b u s L i g h t E x t e n d e d 5. 5 p t c e n t e r e d , U & l c i n B l a c k Co u n t r y H e a d e r s i n 6 p t Ni m b u s R e g u l a r E x t e n d e d , ce n t e r e d , U & l c i n 5 4 2 5 C B l u e Gu e s t R e c o g n i t i o n P r o g r a m : 11 p t N i m b u s R e g u l a r E x t e n d e d U& l c B l a c k So n e s t a T r a v e l P a s s L o g o : Wh i t e a n d B l a c k a s s h o w n Po s i t i o n c e n t e r e d So n e s t a C o l l e c t i o n L o g o W h i t e TR A V E L P A S S – G u e s t R e c o g n i t i o n P r o g r a m I n s e r t FR O N T I N S I D E Ni m b u s L i g h t E x t e n d e d a n d Ni m b u s B o l d E x t e n d e d a s s h o w n 7. 5 p t U & l c c e n t e r e d Bl a c k a n d 5 4 2 5 C B l u e He a d e r s : Ni m b u s B o l d E x t e n d e d a n d Ni m b u s R e g u l a r E x t e n d e d as s h o w n 7. 5 p t U & l c s e t i n c o l u m n s , re v e r s e w h i t e o u t o f 54 2 5 C B l u e b a r Am e n i t i e s t y p e : Ni m b u s R e g u l a r E x t e n d e d 7. 5 p t U & l c , fl u s h l e f t i n B l a c k Se t i n a l t e r n a t i n g b a n d s o f 15 % t i n t o f 5 4 2 5 C B l u e Ma r k a m e n i t i e s w i t h So n e s t a l o g o i c o n 54 2 5 C B l u e Tr a v e l P a s s C h e c k I n C a r d s i l l u s t r a t e t h e 3 - t i e r p r o g r a m a n d h o w q u i c k l y p e r k s a r e a c c u m u l a t e d w i t h a m i n i m u m a m o u n t o f s t a y s . Tr a v e l P a s s I n s e r t s a r e a l s o a v a i l a b l e i n S p a n i s h 42 ST A S H H O T E L R E W A R D S / T R A V E L P A S S So m e o f o u r d o m e s t i c h o t e l s o ff er S T A S H pro gra m b e n e fi t s a s w e l l , o ff er i n g gue s t s o pti m u m r e w a r d s fro m a s i n gle s t a y. 43 GE N E R A L CO P Y S T A N D A R D S 44 OV E R A L L C O P Y S T A N D A R D S GE N E R A L C O P Y S T A N D A R D S Br a n d c o n s i s t e n c y h e l p s c u s t o m e r s f o s t e r a s e n s e o f f a m i l i a r i t y a n d t r u s t t o a p r o d u c t o r c o m p a n y . T h a t ’ s w h y i t ’ s i m p o r t a n t t o m a i n t a i n a s e t o f c o r p o r a t e g u i d e l i n e s t o e n s u r e t h e b r a n d r e m a i n s c o n s i s t e n t a c r o s s a l l m a t e r i a l s . P l e a s e r e v i e w t h e g u i d e l i n e s l i s t e d b e l o w , a n d in c o r p o r a t e t h e m i n t o a l l S o n e s t a c o m m u n i c a t i o n s . 1 “ V o i c e m a i l ” i s t w o w o r d s . 2 “ D a t a p o r t s ” i s t w o w o r d s . 3 “ B r e a k o u t ( s ) ” i s o n e w o r d . 4 K e e p t i t l e s l i k e “ c o n v e n t i o n s e r v i c e s m a n a g e r ” a n d “ c o n v e n t i o n s e r v i c e s s t a f f ” a l l l o w e r c a s e ( e x c e p t a t b e g i n n i n g o f s e n t e n c e ). 5 D o n o t u s e s e r i e s c o m m a e x c e p t w h e n n e e d e d f o r c l a r i t y . 6 P h o n e n u m b e r s t y l e : u s e p e r i o d s . e . g . , 5 0 4 . 5 8 6 . 0 8 0 0 , n o t 5 0 4 - 5 8 6 - 0 8 0 0 o r 8 0 0 - S O N E S T A . 7 F o r U R L s : “ w e b s i t e ” i s o n e w o r d . 8 “ G u e s t r o o m ( s ) ” i s t w o w o r d s . 9 “ C o f f e e m a k e r ( s ) ” i s t w o w o r d s . 10 “ A i r c o n d i t i o n i n g ” : t w o w o r d s , n o h y p h e n . 11 S o n e s t a . c o m – a l w a y s u s e c a p i t a l “ S ” ; d o n o t u s e t h e “ w w w ” p r e fi x . 12 e - m a i l – u s e h y p h e n b e t w e e n e a n d m a i l , a l l i n l o w e r c a s e l e t t e r s . 13 “ A u d i o v i s u a l ” i s o n e w o r d . 14 U s e “ w i r e l e s s h i g h - s p e e d I n t e r n e t ” , n o t W i - F i . 45 ME E T I N G F L O O R P L A N S A N D C H A R T S GE N E R A L C O P Y S T A N D A R D S 1 U s e t h e f o o t m a r k s y m b o l o n l y i n c h a r t s a n d i n t h e “ D i m e n s i o n s ” c o l u m n . 2 D o n o t u s e a c o m m a i n 4 - d i g i t n u m b e r s ; e . g . , 2 0 0 0 , n o t 2 , 0 0 0 . 3 C h a r t s w i l l b e l a i d o u t h o r i z o n t a l l y . 4 Al l fl o o r p l a n s m u s t b e P M S 5 4 2 5 B l u e . T h e s h a d e d a r e a s i n t h e fl o o r p l a n s a r e a 5 0 % t i n t o f t h e 5 4 2 5 B l u e a n d a 3 0 % t i n t i n t h e c a p a c i t y c h a r t s . 5 D o n o t u s e s y m b o l s f o r e l e c t r i c a l o u t l e t s , d o o r s , e t c . , i n fl o o r p l a n s . 6 U s e t h e t e r m “ o u t d o o r ” o n l y o n t h e fl o o r p l a n s , n o t i n t h e c h a r t s . 7 U s e L e v e l T w o , n o t S e c o n d L e v e l n o r 2 n d L e v e l . 8 Di m e n s i o n s : U s e L x W o r W x L ; C e i l i n g h e i g h t s s h o u l d h a v e a s e p a r a t e c o l u m n . D e f a u l t t o t h e l o w c e i l i n g h e i g h t w h e n t h e r e is m o r e t h a n o n e g i v e n i n a r o o m , a n d i n d i c a t e “ L o w . ” 9 Us e 2 5 ’ 6 ” i n c h a r t s , b e c a u s e a n y t h i n g o t h e r t h a n s i x i n c h e s ( . 5 ) i s n o t d e c i m a l - f r i e n d l y . 10 B e c a u s e w e m a r k e t d o m e s t i c a l l y a n d i n t e r n a t i o n a l l y , us e b o t h “ S q u a r e F e e t ” a n d “ S q u a r e M e t e r s ” w h e n c a l c u l a t i n g “ F u n c t i o n a l S q u a r e F e e t . ” T h i s h o l d s t r u e f o r r o o m d i m e n s i o n s a s w e l l . 11 D o n o t u s e t h e w o r d “ c a p a c i t y ” u n d e r B a n q u e t , C l a s s r o o m , e t c . 12 Us e t h e s p e l l i n g “ t h e a t e r ” e x c e p t f o r R S N O , w h i c h h a s “ T h e a t r e . ” D o n o t u s e “ A u d i t o r i u m . ” 13 U s e s p a c e s a r o u n d t h e t i m e s s i g n ( x ) : 2 7 x 2 6 , n o t 2 7 x 2 6 . 14 Ke e p H o l l o w S q u a r e a n d U - S h a p e f o r a n y p r o p e r t i e s t h a t h a v e t h e m ; t h e s e a r e n o t n e e d e d f o r t h o s e t h a t d o n o t . 15 A l l r o o m n a m e s s h o u l d h a v e b o l d f o n t . 16 D o n o t b o l d p u n c t u a t i o n f o l l o w i n g b o l d c o p y . 17 S t a r t u s i n g n u m e r a l s a t 1 1 . “ T e n ” w i l l b e s p e l l e d o u t . 18 Ol d w o r l d : L o w e r c a s e , n o h y p h e n ( u n l e s s o f c o u r s e i t s t a r t s a s e n t e n c e , i n w h i c h c a s e t h e “ O ” i n “ O l d ” i s u p p e r c a s e ) . 18 Al l c a p a c i t y c h a r t s m u s t i n c l u d e d i m e n s i o n s i n b o t h f e e t / i n c h e s a n d t h e i r m e t r i c e q u i v a l e n t s . 46 IN - R O O M I T E M S IN - R O O M SO N E S T A C O L L E C T I B L E S 47 DO O R H A N G E R Re v e r s i b l e D o o r H a n g e r Pr i n t e d B l a c k / S i l v e r b a c k g r o u n d la m i n a t e , t h e n r e v e r s e c l e a r m a t t e Ho t s t a m p s i d e s B l a c k / S i l v e r f o r t e x t 2 h o l e s d r i l l e d , b l a c k r o p e c o r d a t t a c h e d 4” x 4 ” w i t h r o u n d e d c o r n e r s .0 2 4 m i l IN - R O O M I T E M S IN - R O O M I T E M S 48 DI R E C T O R Y O F S E R V I C E S B I N D E R S IN - R O O M I T E M S OF SE R V I C E S BI N D E R S Di r e c t o r y o f S e r v i c e s B i n d e r Fo l d e d s i z e 7 . 2 5 ” x 1 2 ” w i t h 1 . 2 5 ” s p i n e Bl a c k l e a t h e r e t t e B o l t a fl e x Bo a r d : 1 0 0 p t . s t i f f Pa n e l f a b r i c : s i l k m o i r e , b l a c k Po c k e t d e p t h 4 ” d e e p h o r i z o n t a l Ni c k e l s i l v e r r i n g s , r i v e t s c o n c e a l e d De c o r a t i o n : b l i n d d e b o s s e d l o g o , l o w e r r i g h t h a n d c o r n e r se e n e x t p a g e f o r m o r e i n f o r m a t i o n 49 DI R E C T O R Y O F S E R V I C E S B I N D E R T A B S / I N S E R T S IN - R O O M I T E M S Or g a n i z a t i o n a l t a b s 6. 3 7 5 ” x 1 1 . 2 5 ” 75 # T r a n s l u c e n t C o v e r 1/ 0 ( b l a c k / 0 ) Su g g e s t e d c a t e g o r i e s : • I n f o r m a t i o n & S e r v i c e s • H e a l t h C l u b ( i f a p p l i c a b l e ) • T e l e p h o n e & T e c h n o l o g y • I n - R o o m D i n i n g • R e s t a u r a n t s & L o u n g e s • S a f e t y a n d S e c u r i t y • S o n e s t a C o l l e c t i o n In s e r t s : O v e r l a y a n d W e l c o m e p a g e s Ov e r l a y p a g e : 6 ” x 1 1 . 2 5 ” 17 # T r a n s l u c e n t T e x t , 1 / 0 ( P M S 5 4 2 5 U / 0 ) We l c o m e p a g e : 6 ” x 1 1 . 2 5 ” 75 # w h i t e s m o o t h u n c o a t e d t e x t , 2/ 0 ( 5 4 2 5 U + b l a c k / 0 ) 2- c o l o r l o g o Le t t e r : Ni m b u s L i g h t I t a l i c 12 p t o v e r 15 p t l e a d i n g fl u s h l e f t , r a g r i g h t , U& l c Pr o p e r t y a d d r e s s : Ni m b u s L i g h t Ex t e n d e d 9 p t o v e r 13 p t l e a d i n g ce n t e r e d , U & l c In s e r t s : A l l f o l l o w i n g p a g e s 6” x 1 1 . 2 5 ” , 1 0 5 # w h i t e s m o o t h u n c o a t e d t e x t , 2/ 0 ( 5 4 2 5 U + b l a c k / 0 ) Su b h e a d s : N i m b u s B o l d E x t e n d e d 1 6 p t , fl u s h l e f t , r a g r i g h t , U & l c Se r v i c e s : N i m b u s B o l d E x t e n d e d 1 2 p t , fl u s h l e f t , r a g r i g h t , U & l c Te x t : N i m b u s L i g h t E x t e n d e d 1 0 p t , fl u s h l e f t , r a g r i g h t , t a b b e d , U & l c Al l p a g e s / t a b s : 6 h o l e d r i l l (3 a t t o p , 3 a t b o t t o m ) 1/ 8 ” h o l e s 50 Th i s i n s e r t s i n t o c h e c k - i n f o l d e r 4 1 / 2 ” x 3 ” Pa p e r : M a c G r e g o r X P D u l l 80 # C o v e r 2/ 0 ( 5 4 2 5 C B l u e / 0 ) St a s h H o t e l R e w a r d s L o g o : Wh i t e Po s i t i o n c e n t e r e d i n 5 4 2 5 C Bl u e b o x St a s h H o t e l R e w a r d s : 7 p t N i m b u s B o l d E x t e n d e d U& l c B l a c k Am e n i t i e s t y p e : Ni m b u s R e g u l a r E x t e n d e d 7. 5 p t U & l c , fl u s h l e f t i n B l a c k Bu l l e t s a r e 5 4 2 5 C B l u e Pr o p e r t y w e b s i t e : Ni m b u s B o l d E x t e n d e d 7 p t U & l c c e n t e r e d i n 54 2 5 C B l u e ST A S H H O T E L R E W A R D S / T R A V E L P A S S – G u e s t R e c o g n i t i o n P r o g r a m I n s e r t Ni m b u s L i g h t E x t e n d e d a n d Ni m b u s B o l d E x t e n d e d a s s h o w n 9 p t U & l c c e n t e r e d i n B l a c k So n e s t a T r a v e l P a s s L o g o : Wh i t e a n d B l a c k a s s h o w n Po s i t i o n c e n t e r e d i n 5 4 2 5 C Bl u e b o x Tr a v e l P a s s : 7 p t N i m b u s B o l d E x t e n d e d U& l c B l a c k Am e n i t i e s t y p e : Ni m b u s R e g u l a r E x t e n d e d 7. 5 p t U & l c , fl u s h l e f t i n B l a c k Bu l l e t s a r e 5 4 2 5 C B l u e Co r p o r a t e w e b s i t e a n d ph o n e n u m b e r : Ni m b u s B o l d E x t e n d e d 7 p t U & l c c e n t e r e d i n 54 2 5 C B l u e Di s c l a i m e r : Ni m b u s L i g h t E x t e n d e d 5 p t U & l c c e n t e r e d i n B l a c k St a s h H o t e l R e w a r d s / T r a v e l P a s s I n s e r t s a r e a l s o a v a i l a b l e i n S p a n i s h 51 LA U N D R Y B A G S / S W I M S U I T B A G IN - R O O M I T E M S La u n d r y B a g w i t h d r a w s t r i n g 2 m i l w h i t e fi l m , 2 0 ” x 2 1 . 5 ” co t t o n d r a w s t r i n g pr i n t e d i n s i l v e r i n k w i t h m a t t e v a r n i s h o v e r si l v e r p r i n t e d l e t t e r s i n b l a c k g l o s s i n k Sw i m s u i t B a g w i t h h a n d l e 2. 5 m i l w h i t e fi l m , 1 3 ” x 1 5 ” pa t c h h a n d l e pr i n t e d i n b l a c k g l o s s i n k on a w h i t e m a t t e b a c k g r o u n d 52 PE N C I L / P E N IN - R O O M I T E M S #2 R o u n d P e n c i l Bl a c k m a t t e b a r r e l , b l a c k f e r u l l e , w h i t e e r a s e r , s h a r p e n e d Im p r i n t o f S o n e s t a l o g o i n s i l v e r h o t s t a m p Go l f p e n c i l ( O p t i o n 2 ) Ro u n d b l a c k m a t t e b a r r e l , b l a c k f e r u l l e , w h i t e e r a s e r , s h a r p e n e d Im p r i n t o f S o n e s t a l o g o i n s i l v e r h o t s t a m p Re t r a c t a b l e M e t a l P e n Si l v e r w i t h b l a c k i m p r i n t o f S o n e s t a l o g o Bl a c k i n k 53 NO T E P A D S & T E L E P H O N E P A D S 2- c o l o r l o g o a t t o p , ru l e b l e e d s l e f t a n d r i g h t Ad d r e s s a n d h o t e l i n f o r m a t i o n b e l o w , Ni m b u s L i g h t E x t e n d e d , b l a c k t y p e 6p t c e n t e r e d U & l c IN - R O O M I T E M S No t e P a d 5. 2 5 ” x 8 . 2 5 ” , 5 0 # w h i t e o p a q u e t e x t 2/ 0 ( 5 4 2 5 U + B l a c k / B l a c k ) Pa d w / c h i p b o a r d , 1 5 s h e e t s p e r p a d Te l e p h o n e P a d 2. 8 7 5 ” x 4 . 8 7 5 ” , 5 0 # w h i t e o p a q u e t e x t 2/ 0 ( 5 4 2 5 U + B l a c k / B l a c k ) Pa d w / c h i p b o a r d , 1 5 s h e e t s p e r p a d 1 R h i n e R o a d , M a h o B e a c h , S t . M a a r t e n , N e t h e r l a n d s A n t i l l e s Te l . 5 9 9 . 5 4 5 . 2 1 1 5 F a x 5 9 9 . 5 4 2 . 3 8 5 9 So n e s t a . c o m 1 R h i n e R o a d , M a h o B e a c h , S i n t M a a r t e n , N e t h e r l a n d s A n t i l l e s 54 NO T E C A R D S IN - R O O M I T E M S Bl i n d e m b o s s lo g o No t e C a r d 5. 5 ” x 8 . 5 ” , f o l d s t o 5 . 5 ” x 4 . 2 5 ” 10 0 # s m o o t h c o v e r 2/ 0 ( 5 4 2 5 U + B l a c k / 0 ) Bl i n d e m b o s s l o g o o n c o v e r Ba c k Lo g o 2 / 0 ( 5 4 2 5 U + B l a c k / 0 ) We b s i t e i n b l a c k En v e l o p e A2 s i z e ( 5 . 7 5 ” x 4 . 3 7 5 ” ) 60 # w h i t e t e x t 2/ 0 ( 5 4 2 5 U + B l a c k / 0 ) Lo g o c e n t e r e d o n b a c k fl a p 55 WE A T H E R C A R D IN - R O O M I T E M S We a t h e r C a r d 5” x 3 ” 80 # u n c o a t e d w h i t e s m o o t h c o v e r 2/ 0 ( 5 4 2 5 U + B l a c k / 0 ) 56 CO M M E N T C A R D IN - R O O M I T E M S Co m m e n t C a r d 8. 5 ” x 1 1 ” , f o l d s t o 8 . 5 ” x 3 . 6 2 5 ” t e n t ( a s s h o w n ) 80 # u n c o a t e d w h i t e s m o o t h c o v e r 2/ 1 ( 5 4 2 5 U + B l a c k / B l a c k ) ta p e s t r i p Re t u r n A d d r e s s ar e a Lo g o h e r e Gu e s t i n f o r m a t i o n Le t t e r f r o m Ge n e r a l M a n a g e r Ge n e r a l q u e s t i o n s Sp e c i fi c q u e s t i o n s Pe r s o n a l c o m m e n t s Jo h n D o e Co m m e n t C a r d s a r e a v a i l a b l e i n h a r d c o p y b u t n o t m a n d a t o r y . Co m m e n t C a r d s s h o u l d b e p r o d u c e d d i g i t a l l y a t a l l p r o p e r t i e s . 57 RO B E T A G IN - R O O M I T E M S Ro b e T a g Pa p e r : l a m i n a t e d c a r d s t o c k 4” x 4 ” Re v e r s e w h i t e l o g o a n d ty p e p r i n t s o n b l a c k Ni m b u s R e g u l a r e x t e n d e d , ce n t e r e d , U & l c Sa m e m e s s a g e p r i n t s b o t h s i d e s Di e c u t w i t h r o u n d e d c o r n e r s a n d ho l e p u n c h a t t o p ; t i e s t o h a n g e r wi t h 1 2 ” e l a s t i c b l a c k s t r i n g 58 UM B R E L L A T A G IN - R O O M I T E M S Um b r e l l a T a g Pa p e r : l a m i n a t e d c a r d s t o c k 4” x 4 ” Re v e r s e w h i t e l o g o a n d ty p e p r i n t s o n b l a c k Ni m b u s R e g u l a r e x t e n d e d , ce n t e r e d , U & l c Sa m e m e s s a g e p r i n t s b o t h s i d e s Di e c u t w i t h r o u n d e d c o r n e r s a n d ho l e p u n c h a t t o p ; t i e s t o u m b r e l l a ha n d l e w i t h 1 2 ” e l a s t i c b l a c k s t r i n g 59 NI G H T C H O C O L A T E / M I N T C O A S T E R Wr a p p e d N i g h t C h o c o l a t e s 1. 2 5 ” s q u a r e Bl a c k m a t t e i n k o n s i l v e r f o i l , re v e r s e p r i n t i n s i l v e r Ni g h t C h o c o l a t e C o a s t e r 3. 3 7 5 ” s q u a r e Sc a l l o p e d g e , m e d i u m w e i g h t 1 4 p t b l o t t i n g s t o c k on e c o l o r i m p r i n t IN - R O O M I T E M S 60 EN V I R O N M E N T A L M E S S A G E IN - R O O M I T E M S Gr e e n m e s s a g e m a y b e c u s t o m i z e d to e a c h p r o p e r t y He a d l i n e : N i m b u s R e g E x t e n d e d 18 p t l c p r i n t s B l a c k a n d Ni m b u s B o l d E x t e n d e d 28 p t l c p r i n t s 3 5 % B l a c k Co p y : N i m b u s L i g h t E x t e n d e d . 10 p t o v e r 1 5 p t l e a d i n g ce n t e r e d , U & l c p r i n t s b l a c k So n e s t a i c o n l o g o B l a c k wi t h c o r p o r a t e w e b a d d r e s s un d e r n e a t h 3” x 5 ” W h i t e o p a q u e p a p e r In s e r t e d i n t o 4 ” x 6 ” st a n d u p d e c o r a t i v e s i l v e r f r a m e Pl a c e f r a m e i n p r o m i n e n t a r e a (o n n i g h t s t a n d b y b e d ) s o t h a t g u e s t wi l l n o t i c e i t a n d p l a c e i t o n b e d if d e s i r e d 4” x 6 ” d o o r h a n g e r to b e p l a c e d o n ba t h r o o m d o o r Pl e a s e p r a c t i c e g r e e n i n i t i a t i v e s b y li m i t i n g c o l l a t e r a l m a t e r i a l s i n t h e Gu e s t R o o m s So n e s t a . c o m Fr a m e Do o r H a n g e r 61 BR E A K F A S T T U R N D O W N C A R D Br e a k f a s t T u r n d o w n C a r d Pa p e r : M a c G r e g o r X P D u l l 12 0 # C o v e r 8” x 1 5 ” f o l d s t o 4 ” x 1 5 ” 54 2 5 C B l u e a n d B l a c k , pr i n t s b o t h s i d e s , di e c u t t o fi t o v e r d o o r k n o b Se e f o l l o w i n g p a g e f o r a l t e r n a t e v e r s i o n IN - R O O M I T E M S Su g g e s t e d l a y o u t : he a d l i n e ar e a B/ W f o o d ph o t o g r a p h y Re s t a u r a n t o r ou t l e t n a m e Pr o p e r t y L o g o re v e r s e w h i t e BA C K F R O N T I N S I D E M E N U S P R E A D 62 BR E A K F A S T T U R N D O W N C A R D – A l t e r n a t e v e r s i o n Fl a t R o o m S e r v i c e C a r d Pa p e r : M a c G r e g o r X P D u l l 12 0 # C o v e r , 4 ” x 1 5 ” Pr i n t s 2 / 0 ( 5 4 2 5 C B l u e + B l a c k / 0 ) di e c u t t o fi t o v e r d o o r k n o b Su g g e s t e d l a y o u t : So l i d 5 4 2 5 B l u e b a n d a t t o p Su b h e a d s : Ni m b u s B o l d E x t e n d e d , U& l c c e n t e r e d De s c r i p t i o n s : Ni m b u s L i g h t I t a l i c , U& l c c e n t e r e d Me n u I t e m s Ni m b u s L i g h t E x t e n d e d , U& l c c e n t e r e d po i n t s i z e s a n d l e a d i n g de p e n d o n q u a n t i t y o f i t e m s 2- c o l o r P r o p e r t y l o g o : ( 5 4 2 5 C B l u e + B l a c k ) IN - R O O M I T E M S 63 TV D I R E C T I O N S TV D i r e c t i o n s La m i n a t e d 4 ” x 9 ” c a r d 54 2 5 C B l u e a n d B l a c k h e a d e r a n d f o o t e r Ch a n n e l l i s t i n g s : Ni m b u s L i g h t E x t e n d e d 8 . 5 p t o v e r 1 2 p t l e a d i n g fl u s h l e f t , r a g r i g h t i n 2 c o l u m n s , c a p s (I f a p p l i c a b l e , o p t i o n a l b a c k ) : Te l e v i s i o n p a y o p t i o n s : Su b h e a d s : N i m b u s B o l d E x t e n d e d 14 p t c e n t e r e d Te x t : N i m b u s L i g h t E x t e n d e d 9 p t o v e r 1 2 p t l e a d i n g , U & l c fl u s h l e f t , r a g r i g h t w i t h b u l l e t s In s t r u c t i o n s a t b o t t o m Ni m b u s l i g h t I t a l i c 7 p t o v e r 9 p t l e a d i n g , U & l c IN - R O O M I T E M S 64 PH O N E D I R E C T I O N S IN - R O O M I T E M S Su b h e a d s : N i m b u s Re g u l a r E x t e n d e d 8. 2 5 p t a l l c a p s ce n t e r e d le t t e r s p a c e d w i t h 70 p t k e r n i n g Te x t : N i m b u s L i g h t Ex t e n d e d 8 . 2 5 p t U& l c c e n t e r e d b l a c k Pr o p e r t y l o g o a n d ma n d a t o r i e s Po p l o c a l n u m b e r in N i m b u s R e g u l a r Ex t e n d e d , 9 p t In c l u d e S o n e s t a . c o m an d 1 . 8 0 0 . S o n e s t a at b o t t o m FR O N T B A C K Wh i t e c a r d s t o c k 4” x 6 ” l a m i n a t e d Pr i n t s 1 / 1 (B l a c k / B l a c k ) “i n - r o o m d i a l i n g ” Li b e r t y 6 0 p t 10 p t l e t t e r s p a c i n g an d N i m b u s L i g h t Ex t e n d e d 2 8 p t al l l c Pr o p e r t y l o g o at t o p NO T E : In s t r u c t i o n s a n d ca l l f e a t u r e s va r y b y l o c a t i o n . 50 4 . 5 6 6 . 0 3 0 0 Te l . 5 0 4 . 5 6 6 . 0 3 0 0 Fa x 5 0 4 . 5 9 6 . 0 0 3 5 NO T E ; Al w a y s u s e d o t s t o p u n c t u a t e p h o n e n u m b e r s ( n e v e r h y p h e n s o r p a r e n t h e s e s ) To d i s t i n g u i s h p r i m a r y n u m b e r f r o m f a x n u m b e r , i n d i c a t e a s s h o w n 65 MA T C H B O X E S Sq u a r e M a t c h B o x ( o p t i o n a l ) 56 m m x 8 7 . 5 m m fo l d s d o w n t o a 56 m m x 1 8 m m 3 - d i m e n s i o n a l b o x Bl a c k m a t t e fi n i s h , co p y p r i n t e d i n s i l v e r s t a m p Co n t a i n s b l a c k t i p p e d w o o d e n m a t c h e s , a s s h o w n IN - R O O M I T E M S 66 GL A S S D O O R E T C H E D L O G O IN - R O O M I T E M S Wi n d o w o r “ e t c h e d ” d o o r d e c a l Mu s t b e u s e d o n s l i d i n g g l a s s d o o r s 3” x 3 ” o r 5 ” x 5 ” 87 7 S i l v e r 67 FI R E S A F E T Y B R O C H U R E IN - R O O M I T E M S 3- P a n e l F i r e S a f e t y B r o c h u r e 11 ” x 7 ” f o l d s t o 3 . 7 5 ” x 7 ” 80 # g l o s s t e x t Bl a c k m a t t e c o v e r , t y p e i n r e d a n d b l a c k Mu s t i n c l u d e S o n e s t a C o l l e c t i o n l o g o a n d S o n e s t a . c o m on b a c k p a n e l S o n e s t a . c o m 68 HO T E L S I G N A G E Pr o p e r t y S i g n a g e v a r i e s b a s e d o n t h e u n i q u e ch a r a c t e r i s t i c s a n d c o n s t r a i n t s o f t h e s i t e . Th e b u i l d i n g a r c h i t e c t u r e a n d m a t e r i a l s m a y su g g e s t t h e b e s t u s a g e o f t h e p r o p e r t y l o g o . Ho w e v e r , p r o p e r t y l o g o s a n d t y p e s h o u l d a d h e r e to l o g o s t a n d a r d s , w i t h t y p e i n Ni m b u s R e g u l a r E x t e n d e d , a l l c a p s Pr e f e r a b l y i n c l u d i n g t h e S o n e s t a “ S ” m a r k . • i n w h i t e r e v e r s e d o u t o f a 5 4 2 5 B l u e ( o r a p p r o x i m a t e ) b l u e • i n c u t o u t w h i t e o r s i l v e r l e t t e r s s e t a g a i n s t b a c k g r o u n d b u i l d i n g m a t e r i a l In m o s t c a s e s , t h e h o r i z o n t a l v e r s i o n o f t h e l o g o wi l l w o r k b e s t ( a s s h o w n ) b u t t h e s t a c k e d v e r s i o n is a l s o a c c e p t a b l e . Fo r a w n i n g s a n d b a n n e r s i t i s s u g g e s t e d t o r e v e r s e ou t t h e l o g o s w h i t e a g a i n s t a 5 4 2 5 B l u e (o r s i l v e r o r b l a c k ) b a c k g r o u n d . Si g n a g e l a y o u t s s h o u l d b e s u b m i t t e d f o r a p p r o v a l be f o r e p r o d u c t i o n a n d i n s t a l l a t i o n . HO T E L S I G N A G E 69 HO T E L F L A G Fo r fl a g s a n d b a n n e r s , t h e S o n e s t a i c o n l o g o (5 4 2 5 B l u e ) s h o u l d a l w a y s p r i n t c e n t e r e d on a w h i t e b a c k g r o u n d .