Gold LakeCounty_BrandStdsManualGraphic Standards Manual
CONTENTS
CONTENTS
Graphic Standards Manual
INTRO DUCTION 1
LOGO 3
Usage
Color Standards
Display, Size & Placement
NOMENCLATURE 27
Descriptive Copy & Tagline Usage
Type standards 30
Branding Type Families
Type Specifications
Type Relationships
APPLICATIONS 40
Department Designation Standards
Business Paper Standards
County Vehicle Applications
County Uniform Applications
County Signage Applications
Prohibited Usage Examples
INTRO DUCTION ◆ 1
INTRODUCTION
BRANDING AND GRAPHIC IDENTITY
In order for any organization to cultivate lasting confidence within its constituencies, it
must build a unique and positive image of itself. This image is the organization’s brand, the
central, defining image or idea of what it is and does.
And with the rapid growth that Lake County has seen in recent years, the need for a
communicative brand has never been greater. Recognizing this, the Board of County
Commissioners launched a program to develop the tools necessary to begin a branding
program. This manual represents that initiative’s fruition.
The foundation of a brand is its graphic identity, the logo and other visual elements that
represent it. A cohesive graphic identity allows everything from business cards to dump truck
doors to tell a brand’s story.
By having a strong brand and graphic identity, Lake County will inspire its citizens and be
equipped to share the area’s amenities with the world. This branding journey begins on the
pages that follow with a new identity system and standards to protect it. But the final destina-
tion will be determined by resourcefulness and good stewardship of every County employee.
INTRO DUCTION ◆ 2
INTRODUCTION
THE IMPORTANCE OF HAVING STANDARDS
Simply put, standards are what put the identity in graphic identity. They enable an
organization to maintain its distinctive look and feel in any situation.
And by using its graphic elements consistently and judiciously, Lake County can build
a lasting image and distinguish itself from other areas and organizations. Graphic
standards allow the many individual departments that make up the Lake County team to come
together as a unified whole before the citizens we serve.
Please employ the standards contained herein whenever using graphic elements—
for use in every medium. This manual is our team’s visual playbook, providing the guidelines
necessary to reach our goal of clear communication and an impactful brand image.
LOGO ◆ 3
LOGO
BRIEF OVERVIEW
As the primary visual representation of Lake County, our logo is the most vital graphic
component of our brand. It communicates at a glance the natural amenities that make the area
a wonderful place to live and work.
The great branding asset—and potential difficulty—of a logo is how readily it lends itself to a
myriad of uses. By using the new logo widely, Lake County will have it constantly before the
eyes of its citizens and quickly build recognition. However, the varying demands of diverse
media (e.g., a black-and-white printed piece versus a Web image or a vehicle decal) increase
the danger of producing inconsistent finished products, which would erode the very visual
unity that the County wishes to achieve.
That is why it is essential that all Lake County employees follow the standards set forth herein.
Every conceivable graphic need falls within these guidelines, making it easy for projects across
the County to stay in harmony.
LOGO ◆ 4
LOGO
USAGE
The Lake County logo will be prominently displayed on all County assets
(vehicles, signage, et al) public information and promotional material. This logo may
not be graphically changed in any way. This includes its proportions, fonts and color
applications as outlined in this guide.
The Lake County logo may ONLY be used in one of four ways:
4-Color Process 2-Colors
(PMS 280 and 369)
1-Color With Screen Tints
(PMS 280, PMS 369, Black or White)
1-Color
(PMS 280, PMS 369, Black or White)
Digital files of the Lake County logo have been provided in several approved size,
color and type configurations. These configurations are described on the following pages.
COLOR STANDARDS
The Lake County logo is a 4-color process graphic, and is the preferred version to be used
whenever possible. The color usage and breakdowns for the major colors in the 4-color logo
are as follows:
4-Color Process Usage
DEEP BLUE
PMS 280*
C
M
Y
K
100
65
0
30
R
G
B
0
70
133
LIGHT BLUE
PMS 2925*
C
M
Y
K
72
27
0
0
R
G
B
53
152
212
GREEN
PMS 369*
C
M
Y
K
65
0
100
8
R
G
B
90
174
65
*Indicates closest PMS match to the 4-color process colors.
LOGO ◆ 5
LOGO
LOGO ◆ 6
LOGO
COLOR STANDARDS
When 4-color process is not available or practical, the Lake County logo may be printed in the
following approved Pantone colors, which provide the closest matches to the colors used in
the 4-color logo:
2-Color Usage
PANTONE
280
PANTONE
369
The 2-color logo may ONLY
be printed in Pantone 280
(deep blue) and Pantone 369
(green) as shown.
1-Color Usage
The 1-color logos may ONLY
be printed with Pantone 280
(deep blue), Pantone 369
(green), black or white.PANTONE
280
PANTONE
369
BLACK WHITE
LOGO ◆ 7
LOGO
DISPLAY, SIZE AND PLACEMENT
Each of the digital files for the Lake County logo has been created with two type treatments
(for use in horizontal and vertical designs) and in three sizes (for large, medium and small
usage). Each size has slight modifications to better accentuate the details of the logo when
printed at that intended size. The following pages show the proper size limits of each of the
logo files. The digital file names for each logo configuration have been included for reference.
The preferred file format to use is .eps, which produces the cleanest reproduction quality.*
Large Usage, 4-Color Process Logo
HORIZONTAL TYPE TREATMENT
FILE NAME: LAKE4colorH_lrg.eps
May be used as large as needed.
Smallest reproduction size is 65% (6 1/2” by 3”).
*All digital files have also been saved in .jpg and .tiff, in addition to .eps.
LOGO ◆ 8
LOGO
DISPLAY, SIZE AND PLACEMENT
Medium Usage, 4-Color Process Logo
HORIZONTAL TYPE TREATMENT
FILE NAME: LAKE4colorH_med.eps
Largest reproduction size is 130% (6 1/2” by 3”).
Smallest reproduction size is 65% (3 1/4” by 1 1/2”).
Small Usage, 4-Color Process Logo
HORIZONTAL TYPE TREATMENT
FILE NAME: LAKE4colorH_sml.eps
Largest reproduction size is 144% (3 1/4 by 1 1/2”).
Logo should not be used smaller than the provided size (2 1/4” by 1”).
DISPLAY, SIZE AND PLACEMENT
Large Usage, 2-Color Logo
HORIZONTAL TYPE TREATMENT
FILE NAME: LAKE2colorH_lrg.eps
May be used as large as needed.
Smallest reproduction size is 65% (6 1/2” by 3”).
LOGO ◆ 9
LOGO
LOGO ◆ 10
LOGO
DISPLAY, SIZE AND PLACEMENT
Medium Usage, 2-Color Logo
HORIZONTAL TYPE TREATMENT
Small Usage, 2-Color Logo
HORIZONTAL TYPE TREATMENT
FILE NAME: LAKE2colorH_med.eps
Largest reproduction size is 130% (6 1/2” by 3”).
Smallest reproduction size is 65% (3 1/4” by 1 1/2”).
FILE NAME: LAKE2colorH_sml.eps
Largest reproduction size is 144% (3 1/4 by 1 1/2”).
Logo should not be used smaller than the provided size (2 1/4” by 1”).
LOGO ◆ 11
LOGO
DISPLAY, SIZE AND PLACEMENT
Large Usage, 1-Color Logo With Screen Tints
HORIZONTAL TYPE TREATMENT
FILE NAME: LAKEscreenH_lrg.eps
May be used as large as needed.
Smallest reproduction size is 65% (6 1/2” by 3”).
LOGO ◆ 12
LOGO
DISPLAY, SIZE AND PLACEMENT
Medium Usage, 1-Color Logo With Screen Tints
HORIZONTAL TYPE TREATMENT
Small Usage, 1-Color Logo With Screen Tints
HORIZONTAL TYPE TREATMENT
FILE NAME: LAKEscreenH_med.eps
Largest reproduction size is 130% (6 1/2” by 3”).
Smallest reproduction size is 65% (3 1/4” by 1 1/2”).
FILE NAME: LAKEscreenH_sml.eps
Largest reproduction size is 144% (3 1/4 by 1 1/2”).
Logo should not be used smaller than the provided size (2 1/4” by 1”).
LOGO ◆ 13
LOGO
DISPLAY, SIZE AND PLACEMENT
Large Usage, 1-Color Logo
HORIZONTAL TYPE TREATMENT
FILE NAME: LAKE1colorH_lrg.eps
May be used as large as needed.
Smallest reproduction size is 65% (6 1/2” by 3”).
LOGO ◆ 14
LOGO
DISPLAY, SIZE AND PLACEMENT
Medium Usage, 1-Color Logo
HORIZONTAL TYPE TREATMENT
Small Usage, 1-Color Logo
HORIZONTAL TYPE TREATMENT
FILE NAME: LAKE1colorH_med.eps
Largest reproduction size is 130% (6 1/2” by 3”).
Smallest reproduction size is 65% (3 1/4” by 1 1/2”).
FILE NAME: LAKE1colorH_sml.eps
Largest reproduction size is 144% (3 1/4 by 1 1/2”).
ONLY this graphic may be used smaller than the provided size (2 1/4” by 1”) as needed.
LOGO ◆ 15
LOGO
DISPLAY, SIZE AND PLACEMENT
Large Usage, 4-Color Process Logo
VERTICAL TYPE TREATMENT
FILE NAME: LAKE4colorV_lrg.eps
May be used as large as needed.
Smallest reproduction size is 65% (4” by 4”).
DISPLAY, SIZE AND PLACEMENT
Medium Usage, 4-Color Process Logo
VERTICAL TYPE TREATMENT
FILE NAME: LAKE4colorV_med.eps
Largest reproduction size is 133% (4” by 4”).
Smallest reproduction size is 65% (2” by 2”).
FILE NAME: LAKE4colorV_sml.eps
Largest reproduction size is 145% (2” by 2”).
Logo should not be used smaller than the provided size (1 3/8” by 1 3/8”).
Small Usage, 4-Color Process Logo
VERTICAL TYPE TREATMENT
LOGO ◆ 16
LOGO
DISPLAY, SIZE AND PLACEMENT
Large Usage, 2-Color Logo
VERTICAL TYPE TREATMENT
FILE NAME: LAKE2colorV_lrg.eps
May be used as large as needed.
Smallest reproduction size is 65% (4” by 4”).
LOGO ◆ 17
LOGO
DISPLAY, SIZE AND PLACEMENT
Medium Usage, 2-Color Logo
VERTICAL TYPE TREATMENT
Small Usage, 2-Color Logo
VERTICAL TYPE TREATMENT
FILE NAME: LAKE2colorV_med.eps
Largest reproduction size is 133% (4” by 4”).
Smallest reproduction size is 65% (2” by 2”).
FILE NAME: LAKE2colorV_sml.eps
Largest reproduction size is 145% (2” by 2”).
Logo should not be used smaller than the provided size (1 3/8” by 1 3/8”).
LOGO ◆ 18
LOGO
DISPLAY, SIZE AND PLACEMENT
Large Usage, 1-Color Logo With Screen Tints
VERTICAL TYPE TREATMENT
FILE NAME: LAKEscreenV_lrg.eps
May be used as large as needed.
Smallest reproduction size is 65% (4” by 4”).
LOGO ◆ 19
LOGO
DISPLAY, SIZE AND PLACEMENT
Medium Usage, 1-Color Logo With Screen Tints
VERTICAL TYPE TREATMENT
Small Usage, 1-Color Logo With Screen Tints
VERTICAL TYPE TREATMENT
FILE NAME: LAKEscreenV_med.eps
Largest reproduction size is 133% (4” by 4”).
Smallest reproduction size is 65% (2” by 2”).
FILE NAME: LAKEscreenV_sml.eps
Largest reproduction size is 145% (2” by 2”).
Logo should not be used smaller than the provided size (1 3/8” by 1 3/8”).
LOGO ◆ 20
LOGO
DISPLAY, SIZE AND PLACEMENT
Large Usage, 1-Color Logo
VERTICAL TYPE TREATMENT
FILE NAME: LAKE1colorV_lrg.eps
May be used as large as needed.
Smallest reproduction size is 65% (4” by 4”).
LOGO ◆ 21
LOGO
LOGO ◆ 22
LOGO
DISPLAY, SIZE AND PLACEMENT
Medium Usage, 1-Color Logo
VERTICAL TYPE TREATMENT
Small Usage, 1-Color Logo
VERTICAL TYPE TREATMENT
FILE NAME: LAKE1colorV_med.eps
Largest reproduction size is 133% (4” by 4”).
Smallest reproduction size is 65% (2” by 2”).
FILE NAME: LAKE1colorV_sml.eps
Largest reproduction size is 145% (2” by 2”).
ONLY this graphic may be used smaller than the provided size (1 3/8” by 1 3/8”) as needed.
LOGO ◆ 23
LOGO
DISPLAY, SIZE AND PLACEMENT
When using the Lake County logo with other design elements and images, there must be an
area of dead space surrounding the logo. This space must be equal to or more than X, where X
is equal to the height of the LAKE COUNTY type.
The Lake County logo must not be placed close to distracting design elements and must not
become part of a larger pattern or design element.
Area of Isolation
X X
X
DISPLAY, SIZE AND PLACEMENT
The preferred usage for the Lake County logo is on a light-colored, unobtrusive background.
However, the logo and nomenclature (to be discussed in the next section) may be used
on dark backgrounds and in images where the background does not distrub the readability
of the logo. When using the Lake County logo on a background color or photo, the following
standards apply:
Dark Background Usage
On a dark background, the Lake County type and rule may be reversed (white ONLY), to make
the type more legible. The background color must not be so dark that the deep blue border around
the graphic is lost.
LOGO ◆ 24
LOGO
DISPLAY, SIZE AND PLACEMENT
Light Photographic Background Usage
The Lake County logo and nomenclature may be used on images with simple backgrounds that do not
distract from the logo and type legibility.
Where The Best Comes Into View.
LOGO ◆ 25
LOGO
DISPLAY, SIZE AND PLACEMENT
Dark Photographic Background Usage
The Lake County logotype and nomenclature can be reversed (white ONLY) on simple backgrounds that are
dark, but not dark enough to obscure the deep blue border around the logo graphic.
Where The Best Comes Into View.
LOGO ◆ 26
LOGO
NOMENCLATURE ◆ 27
NOMENCLATURE
BRIEF OVERVIEW
The two new elements that compose the County’s nomenclature system are descriptive copy
and a tagline. Descriptive copy briefly conveys what an organization is (e.g., “Worldwide
Delivery Company” for UPS), while a tagline expresses how it wants to be perceived
(e.g., “Made From Sugar So It Tastes Like Sugar” for Splenda sweetener).
Lake County’s descriptive copy—“Lakes. Hills. Horizons.”—relates the natural assets that
make the area unique in Florida. The County’s tagline—“Where The Best Comes Into View.”—
references the area’s vistas and other amenities while suggesting that the ideal is always in sight.
The descriptive copy and tagline work together to favorably articulate the essence of
Lake County. These elements will often be combined with the logo for even greater impact.
However they are used, maintaining the standards that follow will ensure the most effective
communications possible.
NOMENCLATURE ◆ 28
NOMENCLATURE
DESCRIPTIVE COPY AND TAGLINE USAGE
The following examples show the proper usage of the descriptive copy and tagline
when used with the Lake County logo. The tagline can be used with the logo separately.
However, the descriptive copy should NOT be used without the tagline.
LAKES. HILLS. HORIZONS.
Where The Best Comes Into View.
Descriptive Copy and Tagline Usage – Horizontal Logo
Where The Best Comes Into View.
Tagline Usage – Horizontal Logo
Tagline Usage – Vertical Logo
Descriptive Copy and Tagline Usage – Vertical Logo
LAKES. HILLS. HORIZONS.
Where The Best Comes Into View.
Where The Best
Comes Into View.
DESCRIPTIVE COPY AND TAGLINE USAGE
NOMENCLATURE ◆ 29
NOMENCLATURE
type standards ◆ 30
TYPE STANDARDS
BRIEF OVERVIEW
The typeface and type size used with a passage can communicate as much to the reader as the
words themselves. Type helps establish mood, attract attention and promote visual harmony.
As such, consistency in type usage is as important to the County’s branding program as it is for
any other graphic element.
Lake County’s graphic identity system includes the Trajan, ITC Garamond and Helvetica
type families, with specific typefaces within each family dedicated to specific uses. Rigorous
adherence to type standards will help the County maintain a unified brand.
TYPE STANDARDS ◆ 31
TYPE STANDARDS
LAKE COUNTY BRANDING TYPE FAMILIES
trajan
Trajan bold is the primary font for the Lake County branding program. Trajan Bold is used in
the Lake County logotype, descriptive copy and department designations. Trajan Regular is
used in the County business papers.
Regular abcdefghijklmnopqrxtuvwxyz
Bold abcdefghijklmnopqrxtuvwxyz
ITC GARAMOND
ITC Garamond is the secondary font for the Lake County branding program. ITC Garamond Book
Italic is used for the Lake County tagline, and the the following ITC Garamond type family fonts
can be used for body copy purposes. (This manual is typeset in 12 pt. Garamond Book.)
Book ABCDEFGHIJKLMNOPQRXTUVWXYZ
abcdefghijklmnopqrxtuvwxyz
Bold ABCDEFGHIJKLMNOPQRXTUVWXYZ
abcdefghijklmnopqrxtuvwxyz
Book Italic ABCDEFGHIJKLMNOPQRXTUVWXYZ
abcdefghijklmnopqrxtuvwxyz
Bold Italic ABCDEFGHIJKLMNOPQRXTUVWXYZ
abcdefghijklmnopqrxtuvwxyz
LAKE COUNTY BRANDING TYPE FAMILIES
HELVETICA
The Helvetica type family serves as an “accent font,” when a contrasting, sans-serif typeface
is needed in County materials. Prime examples of this are the headlines in this manual, which
are set in Helvetica Black and Helvetica Black Oblique. Although this font is NOT used in
the Lake County logotype, it can be used in body copy situations, such as ads or brochures.
Medium ABCDEFGHIJKLMNOPQRXTUVWXYZ
abcdefghijklmnopqrxtuvwxyz
Oblique ABCDEFGHIJKLMNOPQRXTUVWXYZ
abcdefghijklmnopqrxtuvwxyz
Bold ABCDEFGHIJKLMNOPQRXTUVWXYZ
abcdefghijklmnopqrxtuvwxyz
Bold Oblique ABCDEFGHIJKLMNOPQRXTUVWXYZ
abcdefghijklmnopqrxtuvwxyz
Black ABCDEFGHIJKLMNOPQRXTUVWXYZ
abcdefghijklmnopqrxtuvwxyz
Black Oblique ABCDEFGHIJKLMNOPQRXTUVWXYZ
abcdefghijklmnopqrxtuvwxyz
TYPE STANDARDS ◆ 32
TYPE STANDARDS
LAKES. HILLS. HORIZONS.
Where The Best Comes Into View.
TYPE STANDARDS ◆ 33
TYPE STANDARDS
LAKE COUNTY TYPE SPECIFICATIONS
This layout shows the standards for font and color usage when typesetting the Lake County
logo. In order to maintain a consistent brand image, County employees must always adhere to
these standards
Font Usage Standards
Tagline:
ITC Garamond Book Italic
Set in Deep Blue*
Logotype and Descriptive Copy:
Trajan Bold
Set in Deep Blue*
Rule:
Set in Green*
C
M
Y
K
100
65
0
30
R
G
B
0
70
133
DEEP BLUE
C
M
Y
K
65
0
100
8
R
G
B
90
174
65
GREEN
*Colors for 4-color usage.
When using 2-color or 1-color logos, please follow the usage guidelines on page 6.
TYPE STANDARDS ◆ 34
TYPE STANDARDS
LAKE COUNTY TYPE RELATIONSHIPS
This following pages demonstrate the various type configurations and their spatial
relationships for the Lake County logo. When typesetting is needed, these standards must be
adhered to in order to maintain a consistent brand image.
The rule should match
the thickness of “A,” but
should be no less than
1 pt. in thickness in
small usage.
The width of FLORIDA should be
tracked to line up with the rule
and the base of the graphic.
Horizontal Logotype
FLORIDA is set in
Trajan Bold, and is
equal in size to
1/2 of the height of “B.”
LAKE COUNTY is set
in Trajan Bold, and
its width is equal
to 4 times the
distance of “A.”
Space between
LAKE COUNTY, the
rule and FLORIDA
is equal to 1/2 of
the height of “C.”
A
B
C
A
B
Space between the
graphic and LAKE
COUNTY is equal to
1/2 of the height of “B.”
TYPE STANDARDS ◆ 35
TYPE STANDARDS
LAKE COUNTY TYPE RELATIONSHIPS
The Lake County logotype may be stacked for use in vertical designs, using the following
spatial relationships. The same type size and proportions from the horizontal usage still apply.
The rule should match
the thickness of “A,”
but should be no less
than 1 pt. in thickness
in small usage.
VERTICAL LOGOTYPE
A
A
BSpace between
LAKE, COUNTY, the
rule and FLORIDA
is equal to 1/2 of
the height of “B.”
Space between
the graphic and
LAKE COUNTY is
equal to 1/2 of
the height of “A.”
The width of FLORIDA should be
tracked to line up with the rule
and the base of the graphic.
TYPE STANDARDS ◆ 36
TYPE STANDARDS
LAKE COUNTY TYPE RELATIONSHIPS
When adding the descriptive copy and tagline to the horizontal Lake County logo, the
following scale and placement relationships should be used.
LAKES. HILLS. HORIZONS.
Where The Best Comes Into View.
The descriptive copy is
set in Trajan Bold,
and should be 1/2 the
height of “A.” The copy
should not be set
below 6 points in
small usages.
Distance between the
descriptive copy and
the logotype is
equal to “B.”
The tagline is set in ITC Garamond Book Italic and should be the same height as the descriptive copy.
The copy should not be set below 9 points in small usages.
The width of the tagline
should be tracked to
equal to 1 1/2 the
width of “B.”
Horizontal Logo With Descriptive Copy and Tagline
B
A
LAKES. HILLS. HORIZONS.
Where The Best Comes Into View.
All spaces “A”
are equal.
A
The descriptive copy
should be tracked to line
up with the rule, the edges
of FLORIDA and the
bottom of the graphic.
B
TYPE STANDARDS ◆ 37
TYPE STANDARDS
LAKE COUNTY TYPE RELATIONSHIPS
When adding the tagline to the horizontal Lake County logo, the following scale and placement
relationships should be used.
Distance between
the tagline and
the logotype is
equal to “B.”
The tagline is set in ITC Garamond Book Italic and should be the same height as “A,” and tracked
to line up with the edge of COUNTY. The tagline should not be set below 9 points in small usages.
Horizontal Logo With Tagline Only
B
A
Where The Best Comes Into View.
LAKE COUNTY TYPE RELATIONSHIPS
When adding the descriptive copy and tagline to the vertical Lake County logo, the following
scale and placement relationships should be used. All type faces, colors and sizes from the
horizontal logo usage still apply.
Vertical Logo With Descriptive Copy and Tagline
A
LAKES. HILLS. HORIZONS.
Where The Best Comes Into View.
The descriptive copy
is set in Trajan Bold
and should be the
1/2 the height of “A.”
The copy should not
be set below 6 points
in small usages.
The descriptive copy
should be tracked to
line up with the rule,
the edges of FLORIDA
and the bottom of
the graphic “D.”
B
Distance between
the descriptive copy
and the logotype
is equal to “B.”
The tagline is set in
ITC Garamond Book
Italic and should be
the same height as the
descriptive copy. The
copy should not be set
below 9 points in
small usages.
The tagline should be
tracked to line up with
the edge of COUNTY “E.”
All spaces “C”
are equal.
C
D
E
TYPE STANDARDS ◆ 38
TYPE STANDARDS
LAKE COUNTY TYPE RELATIONSHIPS
When adding the tagline to the vertical Lake County logo, the following scale and placement
relationships should be used.
Vertical Logo With Tagline Only
B
Where The Best
Comes Into View.
The tagline is set in
ITC Garamond Book
Italic and should be
the same height as “A.”
The copy should not
be set below 9 points
in small usages.
All spaces “C”
are equal.
C
A
Distance between
the tagline and
the logotype is
equal to “B.” DThe tagline should
be tracked to line
up with the rule, the
edges of FLORIDA,
and the bottom of
the graphic “D.”
TYPE STANDARDS ◆ 39
TYPE STANDARDS
APPLICATIONS ◆ 40
APPLICATIONS
BRIEF OVERVIEW
As stated in the logo section, Lake County’s new graphic identity system will be applied to a
variety of media and materials, presenting many opportunities and challenges. From business
papers to uniforms, a multitude of everyday items will become touchpoints for the County’s
burgeoning brand.
This section covers these wide-ranging uses, including proper graphic designation for County
departments. And to illustrate the importance of standards to a branding program, examples
of prohibited usage and modifications close the manual.
APPLICATIONS ◆ 41
APPLICATIONS
DEPARTMENT DESIGNATION STANDARDS
The following pages show the proper type standards and usage for the Lake County logo
with department and division names.
Horizontal Logo With Department and Division Names
ONE-LINE DEPARTMENT NAME
BOARD OF COUNTY COMMISSIONERS
Distri ct Management Division
TWO-LINE DEPARTMENT NAME
DEPARTMENT OF
ECONOMIC DEVELOPMENT & TOURISM
Facilities Management Division
DEPARTMENT DESIGNATION STANDARDS
Vertical Logo With Department And Division Names
ONE-LINE DEPARTMENT NAME
department of public works
Special Services Division
DEPARTMENT OF ECONOMIC
DEVELOPMENT & TOURISM
Facilities Management Division
TWO-LINE DEPARTMENT NAME
APPLICATIONS ◆ 42
APPLICATIONS
DEPARTMENT DESIGNATION STANDARDS
This following pages specify the various type configurations and their spatial
relationships for the Lake County logo when used with department and division names.
When typesetting is needed, these standards must be adhered to in order to maintain a
consistent brand image.
Horizontal Logo With Department and Division Names
ONE-LINE DEPARTMENT NAME
BOARD OF COUNTY COMMISSIONERS
Distri ct Management Division
The department name is set
in Trajan Bold, and is
approximately 38% of the size
of the LAKE COUNTY type.
The minimum type size for
the department name is
6 points, and can be tracked
between 10 and 50 em to line
up with the LAKE COUNTY
type “B.”
All spaces “A” and
the height of the
department name
should be equal.
A
B
The division name is set
in ITC Garamond Book Italic,
and is the same size as the
department name.
The minimum type size for
the division name is 6 points,
and can be tracked between
10 and 50 em to match the
department type spacing.
The space between
the department and
division names are
equal to 1/2 of the
height of “C.”
C
APPLICATIONS ◆ 43
APPLICATIONS
DEPARTMENT OF
ECONOMIC DEVELOPMENT & TOURISM
Facilities Management Division
APPLICATIONS ◆ 44
APPLICATIONS
DEPARTMENT DESIGNATION STANDARDS
Horizontal Logo With Department and Division Names
TWO-LINE DEPARTMENT NAME
The department name is
set in Trajan Bold, and is
approximately 38% of the size
of the LAKE COUNTY type.
The minimum type size for
the department name is
6 points, and can be tracked
between 10 and 50 em to line
up with the LAKE COUNTY
type “B.”
All spaces “A” and
the height of the
department name
should be equal.
A
B
The division name is set
in ITC Garamond Book Italic,
and is the same size as the
department name.
The minimum type size for
the division name is 6 points,
and can be tracked between
10 and 50 em to match the
department type spacing.
The space between
both of the the
department lines “D”
and division names
is equal to 1/2 of
the height of “C.”
C
D
department of public works
Special Services Division
DEPARTMENT DESIGNATION STANDARDS
Vertical Logo With Department and Division Names
ONE-LINE DEPARTMENT NAME
The department name is set
in Trajan Bold, and is
approximately 38% of the size
of the LAKE COUNTY type.
The minimum type size for
the department name is
6 points, and can be tracked
between 10 and 50 em.
All spaces “A” and
the height of the
department name
should be equal.
B
The division name is set
in ITC Garamond Book Italic,
and is the same size as the
department name.
The minimum type size for
the division name is 6 points,
and can be tracked between
10 and 50 em to match the
department type spacing.
The space between
the department and
division names are
equal to 1/2 of the
height of “C.”
C
A
Department and division
names should not extend
beyond 2 times the distance
of the rule “B” before using
a two-line type treatment.
APPLICATIONS ◆ 45
APPLICATIONS
DEPARTMENT OF ECONOMIC
DEVELOPMENT & TOURISM
Facilities Management Division
DEPARTMENT DESIGNATION STANDARDS
Vertical Logo With Department and Division Names
TWO-LINE DEPARTMENT NAME
The department name is
set in Trajan Bold, and is
approximately 38% of the size
of the LAKE COUNTY type.
The minimum type size for
the department name is
6 points, and can be tracked
between 10 and 50 em.
All spaces “A” and
the height of the
department name
should be equal.
B
The division name is set
in ITC Garamond Book Italic,
and is the same size as the
department name.
The minimum type size for
the division name is 6 points,
and can be tracked between
10 and 50 em to match the
department type spacing.
The space between
both of the the
department lines “D”
and division names
is equal to 1/2 of
the height of “C.”
C
A
Department and division
names should not extend
beyond 2 times the distance
of the rule “B” before using
a 2-line type treatment.
D
APPLICATIONS ◆ 46
APPLICATIONS
APPLICATIONS ◆ 47
APPLICATIONS
BUSINESS PAPERS STANDARDS
The following pages illustrate the layout and type specifications for the various Lake County
business papers. These papers include a business card, letterhead envelope and mailing label.
Business Card Design A
INFORMATION-HEAVY DESIGN
Black
Imprinting
Areas
Front
P.O. BO X 7800 � 315 West M AIN STreet � SUITE 108
TAV ARES, FL 32778-7800
Department of economic development
& tourism
Facilities Management Division
K ELLY L. LAFOLLETTE , CPM, CPA, P H D
Information Outreach Manager
P 352.343.9603 F 352.343.9698 C 352.267.4061
klafollette@co.lake.fl .us www.lakegovernment.com
LA KE COUN TY
Back
W here Th e Best Comes Into Vi ew.
Stock: 100 lb. cover, white
Size: 3 1/2” by 2” (shown actual size)
Colors: 4/4 process, full-bleed
APPLICATIONS ◆ 48
APPLICATIONS
Stock: 100 lb. cover, white
Size: 3 1/2” by 2” (shown actual size)
Colors: 4/4 process, full-bleed
Black
Imprinting
Areas
Front
P.O. BO X 7800 � 315 West M AIN STreet � SUITE 108
TAV ARES, FL 32778-7800
COUNTY MANAGER’s OFFICE
C IN DY H AL L
County Manager
P 352.343.9888 F 352.343.9698
chall@co.lake.fl .us www.lakegovernment.com
LA KE COUN TY
Back
W here Th e Best Comes Into Vi ew.
BUSINESS PAPERS STANDARDS
Business Card Design A
MINIMAL-INFORMATION DESIGN
W here Th e Best Comes Into Vi ew.
P.O. BO X 7800 � 315 West M AIN STreet � SUITE 108
TAV ARES, FL 32778-7800
Department of economic development
& tourism
Facilities Management Division
KELLY L. L A FOLLETTE, CPM, CPA, P H D
Information Outreach Manager
P 352.343.9603 F 352.343.9698 C 352.267.4061
klafollette@co.lake.fl .us www.lakegovernment.com
LA KE COUN TY
P.O. BO X 7800 � 315 West M AIN STreet � SUITE 108
TAV ARES, FL 32778-7800
COUNTY MANAGER’s OFFICE
CIN DY H ALL
County Manager
P 352.343.9888 F 352.343.9698
chall@co.lake.fl .us www.lakegovernment.com
LA KE COUN TY
APPLICATIONS ◆ 49
APPLICATIONS
BUSINESS PAPERS STANDARDS
Business Card Design A
TYPE SPECIFICATIONS
7/8.4* Trajan Bold
7/8.5 ITC Garamond Book Italic
9/10.8 Trajan Bold
7/8.4 ITC Garamond Book Italic
6.5/13 Trajan Bold
6/9 ITC Garamond Book Italic
5/6 Trajan Regular
5/6 Zapf Dingbats, 50% Black
5/8” Bar
Light Blue
(See pg. 5)1 1/8” Rule
Green
(See pg. 5)
All Green
Rules Are
1 pt. Thick.
Lake County Type Set in
Deep Blue Trajan Bold
(See Pg. 5)
11.5 pt. ITC Garamond Book Italic
108% Small Usage Logo
7/8.4 Trajan Bold
9/10.8 Trajan Bold
7/8.4 ITC Garamond Book Italic
6.5/13 Trajan Bold
6/9 ITC Garamond Book Italic
5/6 Trajan Regular
3/16” margins
*First number indicates point size. Second number indicates leading between lines.
BUSINESS PAPERS STANDARDS
Business Card Design B
INFORMATION-HEAVY DESIGN
Black
Imprinting
Area
Front
Back
APPLICATIONS ◆ 50
APPLICATIONS
Stock: 100 lb. cover, white
Size: 3 1/2” by 2” (shown actual size)
Colors: 4/4 process, full-bleed
www.lakegovernment.com
K ELLY L. LAF O LLETTE ,
CPM, CPA, P H D
Information Outreach Manager
Department of economic
development & tourism
Facilities Management Division
P.O. BOX 7800
315 West MAIN STreet, SUITE 108
TAVARES, FL 32778-7800
P 352.343.9603
F 352.343.9698
C 352.267.4061
klafollette@co.lake.fl .us
W here Th e Best Comes Into Vi ew.
BUSINESS PAPERS STANDARDS
Business Card Design B
MINIMAL-INFORMATION DESIGN
Black
Imprinting
Area
Front
Back
APPLICATIONS ◆ 51
APPLICATIONS
www.lakegovernment.com
C INDY HALL
County Manager
COUNTY MANAGEr’s OFFICE
P.O. BOX 7800
315 West MAIN STreet, SUITE 108
TAVARES, FL 32778-7800
P 352.343.9888
F 352.343.9698
chall@co.lake.fl .us
W here Th e Best Comes Into Vi ew.
Stock: 100 lb. cover, white
Size: 3 1/2” by 2” (shown actual size)
Colors: 4/4 process, full-bleed
www.lakegovernment.com
K ELLY L. LAFOLLETTE ,
CPM, CPA, PHD
Information Outreach Manager
Department of economic
development & tourism
Facilities Management Division
P.O. BOX 7800
315 West MAIN STreet, SUITE 108
TAVARES, FL 32778-7800
P 352.343.9603
F 352.343.9698
C 352.267.4061
klafollette@co.lake.fl .us
W here Th e Best Comes Into Vi ew.
www.lakegovernment.com
CINDY H ALL
County Manager
COUNTY MANAGEr’s OFFICE
P.O. BOX 7800
315 West MAIN STreet, SUITE 108
TAVARES, FL 32778-7800
P 352.343.9888
F 352.343.9698
chall@co.lake.fl .us
BUSINESS PAPERS STANDARDS
Business Card Design B
TYPE SPECIFICATIONS
9/9* Trajan Bold (name)
7/8 Trajan Bold (credentials)
6/8 ITC Garamond Book Italic
6/13 Trajan Bold
6/8 ITC Garamond Book Italic
5/13 Trajan Regular (1st line)
5/6 Trajan Regular (lines 2-3)
6/12 Trajan Bold (1st line)
6/9 Trajan Bold (lines 2-3)
6/10 ITC Garamond Book Italic
1 3/4” Bar
Light Blue
(See pg. 5)All Green
Rules Are
1 pt. Thick.
11.5 pt. ITC Garamond Book Italic
100%
Small
Usage
Logo
3/16” margins around copy
*First number indicates point size. Second number indicates leading between lines.
9/9* Trajan Bold
6/8 ITC Garamond Book Italic
6/13 Trajan Bold
5/13 Trajan Regular (1st line)
5/6 Trajan Regular (lines 2-3)
6/12 Trajan Bold (1st line)
6/9 Trajan Bold (line 2)
6/10 ITC Garamond Book Italic
8.5 pt ITC Garamond Book Italic
108% Small Usage Logo
APPLICATIONS ◆ 52
APPLICATIONS
BUSINESS PAPERS STANDARDS
Business Card Design C
INFORMATION-HEAVY DESIGN
Black
Imprinting
Area
Front
Back
APPLICATIONS ◆ 53
APPLICATIONS
www.lakegovernment.com
K ELLY L. LAFO LLETTE ,
CPM, CPA, PHD
Information Outreach Manager
Department of economic
development & tourism
Facilities Management Division
P.O. BOX 7800
315 West MAIN STreet, SUITE 108
TAVARES, FL 32778-7800
P 352.343.9603
F 352.343.9698
C 352.267.4061
klafollette@co.lake.fl .us
W here Th e Best Comes Into Vi ew.
Stock: 100 lb. cover, white
Size: 3 1/2” by 2” (shown actual size)
Colors: 4/4 process, full-bleed
BUSINESS PAPERS STANDARDS
Business Card Design C
MINIMAL-INFORMATION DESIGN
Black
Imprinting
Area
Front
Back
APPLICATIONS ◆ 54
APPLICATIONS
CINDY H ALL
County Manager
COUNTY MANAGEr’s OFFICE
P.O. BOX 7800
315 West MAIN STreet, SUITE 108
TAVARES, FL 32778-7800
P 352.343.9888
F 352.343.9698
chall@co.lake.fl .us
www.lakegovernment.com
W here Th e Best Comes Into Vi ew.
Stock: 100 lb. cover, white
Size: 3 1/2” by 2” (shown actual size)
Colors: 4/4 process, full-bleed
www.lakegovernment.com
KELLY L. L A FOLLETTE,
CPM, CPA, PHD
Information Outreach Manager
Department of economic
development & tourism
Facilities Management Division
P.O. BOX 7800
315 West MAIN STreet, SUITE 108
TAVARES, FL 32778-7800
P 352.343.9603
F 352.343.9698
C 352.267.4061
klafollette@co.lake.fl .us
W here Th e Best Comes Into Vi ew.
CINDY H ALL
County Manager
COUNTY MANAGEr’s OFFICE
P.O. BOX 7800
315 West MAIN STreet, SUITE 108
TAVARES, FL 32778-7800
P 352.343.9888
F 352.343.9698
chall@co.lake.fl .us
www.lakegovernment.com
APPLICATIONS ◆ 55
APPLICATIONS
BUSINESS PAPERS STANDARDS
Business Card Design C
TYPE SPECIFICATIONS
9/9* Trajan Bold (name)
7/8 Trajan Bold (credentials)
6/8 ITC Garamond Book Italic
6/13 Trajan Bold
6/8 ITC Garamond Book Italic
5/13 Trajan Regular (1st line)
5/6 Trajan Regular (lines 2-3)
6/12 Trajan Bold (1st line)
6/9 Trajan Bold (lines 2-3)
6/10 ITC Garamond Book Italic
1/4” Bar
Light Blue
(See pg. 5)All Green
Rules Are
1 pt. Thick.
11.5 pt. ITC Garamond Book Italic
100%
Small
Usage
Logo
3/16” margins around copy
*First number indicates point size. Second number indicates leading between lines.
9/9* Trajan Bold
6/8 ITC Garamond Book Italic
6/13 Trajan Bold
5/13 Trajan Regular (1st line)
5/6 Trajan Regular (lines 2-3)
6/12 Trajan Bold (1st line)
6/9 Trajan Bold (line 2)
6/10 ITC Garamond Book Italic
8.5 pt ITC Garamond Book Italic
108% Small Usage Logo
APPLICATIONS ◆ 56
APPLICATIONS
BUSINESS PAPERS STANDARDS
Standard Letterhead Design
Stock:70 lb. text, white Size: 8 1/2” by 11” (shown at 75%) Colors: 4/0 process, full-bleed
BOARD OF COUNTY COMMISSIONERS
District Management Division
315 WEST M AIN STREET � P.O. BO X 7800 � TAVARES, FL O RIDA 32778-7800 � P 352.343.9765 � F 352.343.9473
jennifer hill
District 1
robe rt a. poo l
District 2
debbie stivender
District 3
catherine c. hanson
District 4
We lt on g. ca dwell
District 5
BOARD OF COUNTY COMMISSIONERS
District Management Division
315 WEST M AIN STREET � P.O. BO X 7800 � TAVARES, FL O RIDA 32778-7800 � P 352.343.9765 � F 352.343.9473
jennifer hill
District 1
robe rt a. poo l
District 2
debbie stivender
District 3
ca therine c. hanson
District 4
We lt on g. ca dwell
District 5
BOARD OF COUNTY COMMISSIONERS
District Management Division
315 WEST M AIN STREET � P.O. BO X 7800 � TAVARES, FL O RIDA 32778-7800 � P 352.343.9765 � F 352.343.9473
jennifer hill
District 1
robe rt a. poo l
District 2
debbie stivender
District 3
ca therine c. hanson
District 4
We lt on g. ca dwell
District 5
APPLICATIONS ◆ 57
APPLICATIONS
BUSINESS PAPERS STANDARDS
Standard Letterhead Design
TYPE SPECIFICATIONS
Actual Size Top
Actual Size Bottom
8 pt. Trajan Bold
8/10* ITC Garamond Book Italic
5/8” Bar
Light Blue
(See pg. 5)
All Green
Rules Are
1 pt. Thick.
Lake County Type Set in
Deep Blue Trajan Bold
(See Pg. 5)
*First number indicates point size. Second number indicates leading between lines.
3/8” margins
3/8”
7 pt. Trajan Bold
7/8* ITC Garamond Book Italic
7 pt. Trajan Regular
6 pt. ITC Zapf Dingbats
108% Small Usage Logo
Stock:70 lb. text, white Size: 7 1/4” by 10 1/2” (shown at 80%) Colors: 4/0 process, full-bleed
jennifer hill
District 1
robe rt a. poo l
District 2
debbie stivender
District 3
catherine c. hanson
District 4
We lt on g. ca dwell
District 5
315 WEST M AIN STREET � P.O. BOX 7800 � TAVARES, FLORIDA 32778-7800 � P 352.343.9765 � F 352.343.9473
BOARD OF COUNTY COMMISSIONERS
BUSINESS PAPERS STANDARDS
Monarch Letterhead Design
APPLICATIONS ◆ 58
APPLICATIONS
jennifer hill
District 1
robe rt a. poo l
District 2
debbie stivender
District 3
catherine c. hanson
District 4
We lt on g. ca dwell
District 5
315 WEST MAIN STREET � P.O. BOX 7800 � TAVARES, FLORIDA 32778-7800 � P 352.343.9765 � F 352.343.9473
BOARD OF COUNTY COMMISSIONERS
jennifer hill
District 1
robe rt a. poo l
District 2
debbie stivender
District 3
catherine c. hanson
District 4
We lt on g. ca dwell
District 5
315 WEST MAIN STREET � P.O. BOX 7800 � TAVARES, FLORIDA 32778-7800 � P 352.343.9765 � F 352.343.9473
BOARD OF COUNTY COMMISSIONERS
Monarch Letterhead Design
TYPE SPECIFICATIONS
Actual Size Top
Actual Size Bottom
7.5 pt. Trajan Bold
5/8” Bar
Light Blue
(See pg. 5)
All Green
Rules Are
1 pt. Thick.
Lake County Type Set in
Deep Blue Trajan Bold
(See Pg. 5)
*First number indicates point size. Second number indicates leading between lines.
3/8” margins
3/8”
7 pt. Trajan Bold
7/8* ITC Garamond Book Italic
7 pt. Trajan Regular
6 pt. ITC Zapf Dingbats
BUSINESS PAPERS STANDARDS
100% Small Usage Logo
APPLICATIONS ◆ 59
APPLICATIONS
APPLICATIONS ◆ 60
APPLICATIONS
BUSINESS PAPERS STANDARDS
#10 Envelope Design
31
5
WE
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T
MAI
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ST
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.O
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BO
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78
0
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TA
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S
,
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7
7
8
-
7
8
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BO
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O
F
C
O
U
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C
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I
S
S
I
O
N
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Stock: 70 lb. text, white
Size: 9 1/2” by 4 1/8” (shown at 80%)
Colors: 4/0 process, full-bleed
315 WEST M AIN STREET � P.O. BO X 7800
TAVARES, FL O RIDA 32778-7800
BOARD OF COUNTY COMMISSIONERS
Actual Size Front
8 pt. Trajan Bold
7/8.4* Trajan Regular
5/8” Bar
Light Blue
(See pg. 5)
All Green
Rules Are
1 pt. Thick.
Lake County Type Set in
Deep Blue Trajan Bold
(See Pg. 5)
1/4” Margins
1/4”
6 pt. ITC Zapf Dingbats
*First number indicates point size. Second number indicates leading between lines.
BUSINESS PAPERS STANDARDS
#10 Envelope Design
TYPE SPECIFICATIONS
108% Small Usage Logo
APPLICATIONS ◆ 61
APPLICATIONS
BO
A
R
D
O
F
C
O
U
N
T
Y
C
O
M
M
I
S
S
I
O
N
E
R
S
31
5
WE
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BO
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78
0
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3
2
7
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-
7
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0
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BUSINESS PAPERS STANDARDS
Monarch Envelope Design
APPLICATIONS ◆ 62
APPLICATIONS
Stock: 70 lb. text, white
Size: 7 1/2” by 3 7/8” (shown at 90%)
Colors: 4/0 process, full-bleed
BOARD OF COUNTY COMMISSIONERS
315 WEST M AIN STREET � P.O. BO X 7800
TAVA R ES, FL O RIDA 32778-7800
Actual Size Front
7.5 pt. Trajan Bold
6.5/7.8* Trajan Regular
5/8” Bar
Light Blue
(See pg. 5)
All Green
Rules Are
1 pt. Thick.
Lake County Type Set in
Deep Blue Trajan Bold
(See Pg. 5)
1/4” Margins
1/4”
6 pt. ITC Zapf Dingbats
*First number indicates point size. Second number indicates leading between lines.
100% Small Usage Logo
BUSINESS PAPERS STANDARDS
Monarch Envelope Design
TYPE SPECIFICATIONS
APPLICATIONS ◆ 63
APPLICATIONS
Stock: 60 lb. text, white label
Size: 4” by 3 1/4” (shown actual size)
Colors: 4/0 Process, full-bleed
315 W. MAIN ST. � P.O. BOX 7800 � TAVARES, FL 32778-7800
BOARD OF COUNTY COMMISSIONERS
BUSINESS PAPERS STANDARDS
Mailing Label Design
APPLICATIONS ◆ 64
APPLICATIONS
315 W. MAIN ST. � P.O. BOX 7800 � TAVARES, FL 32778-7800
BOARD OF COUNTY COMMISSIONERS 7.5 pt. Trajan Bold
5/8” Bar
Light Blue
(See pg. 5)
Lake County Type Set in
Deep Blue Trajan Bold
(See Pg. 5)
1/4” Margin
All Green
Rules Are
1 pt. Thick.
6 pt. ITC Zapf Dingbats
6.5/7.8* Trajan Regular
BUSINESS PAPERS STANDARDS
Mailing Label Design
TYPE SPECIFICATIONS
*First number indicates point size. Second number indicates leading between lines.
APPLICATIONS ◆ 65
APPLICATIONS
COUNTY VECHICLE APPLICATIONS
The following pages illustrate the proper logo placement for Lake County vehicles.
Passenger Side
County asset number should
be placed on the lower left of
the cab doors, and line up with
the “L” in the Lake County logo.
00000
4-color logo graphics applied to both side doors.
(Can also be used with the department designations
as outlined in pages 41-46.)
APPLICATIONS ◆ 66
APPLICATIONS
APPLICATIONS ◆ 67
APPLICATIONS
COUNTY VECHICLE APPLICATIONS
Driver Side
County asset number should
be placed on the lower right of
the cab doors, and line up with
the “Y” in the Lake County logo.
00000
4-color logo graphics applied to both side doors.
(Can also be used with the department designations
as outlined in pages 41-46.)
COUNTY UNIFORM APPLICATIONS
The following pages show the proper usage of the Lake County logo for uniforms and shirts.
Light-Color Uniform
BOARD OF COUNTY COMMISSIONERS
When using a light-colored uniform
(White is preferred.), the Lake County
logo may be used in 4-color, 2-color,
and 1-Color (black, PMS 280 and
PMS 369) versions.
Departments should coordinate with
their uniform provider to determine
which logo version will reproduce
with the best quality.
The logo should be placed on the left
breast pocket area as shown.
The logo should not be used any
smaller than 3 1/2” wide in its
horizontal form. When using the logo
with the department designations,
please refer to the type standards
on pages 41-46.
APPLICATIONS ◆ 68
APPLICATIONS
COUNTY UNIFORM APPLICATIONS
Dark-Color Uniform
BOARD OF COUNTY COMMISSIONERS
When using a dark-colored
uniform (Blue is preferred.),
the Lake County logo may be
used in 4-color and 1-color
(white only) versions.
County departments should
coordinate with their uniform
provider to determine which
logo version will reproduce
with the best quality.
Please note that on a darker uniform,
the type is reversed to white in a
4-color design. (See page 24.) The
logo should be placed on the left
breast pocket area as shown.
The logo should not be used any
smaller than 3 1/2” wide in its
horizontal form. When using the logo
with the department designations,
please refer to the type standards
on pages 41-46.
APPLICATIONS ◆ 69
APPLICATIONS
COUNTY SIGNAGE APPLICATIONS
The Lake County logo can be used on any type of signage for the County. The following
pages provide some examples of how the logo may be used.
Light-Color Signage
Office Building Exterior Signage
Street/Construction Signage
APPLICATIONS ◆ 70
APPLICATIONS
COUNTY SIGNAGE APPLICATIONS
When using the Lake County logo on light-colored signage, the following standards apply.
Light-Color Signage
Office Building Exterior Signage
Street/Construction Signage
Any information that
is not part of the logo
should be separated
by a distance equal to
the height of the logo
type “A.”
C
The logo and department
information should be used
as stated in this graphics
standards manual.
(Any color version may
be used, depending on the
reproduction method.)
Any information that needs
to contrast the logotype
should be set in the
Helvetica family. (See pg. 32.)
C
APPLICATIONS ◆ 71
APPLICATIONS
COUNTY SIGNAGE APPLICATIONS
Dark-Color Signage
Office Building Exterior Signage
Street/Construction Signage
APPLICATIONS ◆ 72
APPLICATIONS
COUNTY SIGNAGE APPLICATIONS
When using the Lake County logo on dark-colored signage, the following standards apply.
Dark-Color Signage
Office Building Exterior Signage
Street/Construction Signage
Any information that
is not part of the logo
should be separated
by a distance equal to
the height of the logo
type “A.”
C
The logo and department
information should be used
as stated in this graphics
standards manual.
(Any color version may
be used, depending on the
reproduction method.)
Any information that needs
to contrast the logotype
should be set in the
Helvetica family. (See pg. 32.)
C
APPLICATIONS ◆ 73
APPLICATIONS
PROHIBITED LOGO USAGE EXAMPLES
In order to establish and maintain consistent and effective use of the Lake County logo,
it is essential that the standards established in this manual are followed. The following pages
demonstrate some common errors that can be made. Although only one logo is used for
demonstration, all of the Lake County logo configurations apply to these parameters.
Improper Color Usage
The Lake County logo should not be reproduced
with any other colors not listed in this manual.
Improper Size Relationships
Do not change the relationships of the logo to the
nomenclature or department designations.
Improper Font Usage
Do not change the fonts of the Lake County logo
and nomenclature.
Improper Positioning
Do not change the position of the logo in relation
to the nomenclature.
APPLICATIONS ◆ 74
APPLICATIONS
PROHIBITED LOGO USAGE EXAMPLES
Improper Type Reversal
When using the logo on dark backgrounds,
all elements under the logo must be reversed,
including the green rule.
Distracting Background
Do not use the Lake County logo on a background
that distracts from its legibility.
Improper Orientation
The Lake County logo should not be rotated or used
on a slant.
Adding Graphic Elements
Do not add or overlap any additional graphics
to the Lake County logo.
COME
TO
APPLICATIONS ◆ 75
APPLICATIONS