GOLD RFQ_PW-Q2013-01_RFQ #PW-Q2013-01
City Branding Design & Services
Page 19 of 60
SECTION IV
PROPOSAL PACKAGE
City Branding Design & Services
QUALIFICATIONS ARE DUE ON OR BEFORE:
Tuesday, May 7,2013 @ 2:00 PM
TO:CITY HALL
OFFICE OF THE CITY CLERK
6130 Sunset Drive
South Miami , Florida 33143
THIS RFQ SUBMITTED BY:
COMPANY NAME:
ADDRESS:
TELEPHONE: ( ) FAX#: ( )
EMAIL:
GOLD & Associates, Inc. (dba for GOLD & Associates of Jacksonville, Inc.)
Headquarters: 6000-C Sawgrass Villages Circle • Ponte Vedra Beach, FL 32082
904 285-5669 904 285-1579
gold@strikegold.com
RFQ #PW-Q2013-01
City Branding Design & Services
Page 28 of 60
SECTION IV
RFQ REQUIREMENTS CHECKLIST
RFQ #PW-Q2013-01
Proposer has attached all documents listed in the checklist as provided and any other pertinent information.
Section 1.01 CHECK LIST FORMS ATTACHED
Bid Package: One (1) original and Nine (9) copies Yes______No______
Proposal Confirmation Yes______No______
Scope of Services/Plan Yes______No______
Proposer’s Qualifications Yes______No______
Proposer’s References Yes______No______
Indemnification Clause Yes______No______
Non-Collusive Affidavit Yes______ No______
Drug-Free Workplace Form Yes______No______
Sworn Statement on Public Entity Crimes Yes ______No ______
Related Party Transaction Verification Form Yes______No______
Exception to the Request for Proposals Yes______No______
Addendum Acknowledgement Form Yes ______No ______
Anti-Kickback Affidavit Yes ______No ______
Proof of Insurance Yes ______No______
Contract/Agreement Yes ______No ______
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RFQ #PW-Q2013-01
City Branding Design & Services
Page 29 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
PROPOSAL CONFIRMATION
In accordance with the requirements to provide City Branding Design & Services , RFQ #PW-Q2013-01, the
undersigned submits the attached proposal.
Proposer has examined the site and locality where the work is to be performed and is fully aware of the scope of
work based on these requirements, the legal requirements (federal, state and local laws, ordinances, rules and
regulations) and the conditions affecting cost, progress or performance of the work and has made such
independent investigation as Proposer deems necessary.
This proposal is genuine and not made in the interest of or on behalf of any undisclosed person, firm or
corporation and is not submitted in conformity with any agreement or rules of any group, association,
organization or corporation; Proposer has not directly or indirectly induced or solicited any other Proposer to
submit a false or sham proposal; Proposer has not solicited or induced any person; firm or a corporation to refrain
from proposing and Proposer has not sought by collusion to obtain for himself any advantage over any other
Proposer or over Owner.
The Proposer shall acknowledge this Proposal by signing and completing the spaces provided. I hereby submit
this Proposal Package for City Branding Design & Services), RFQ #PW-Q2013-01 to the City of South Miami with
the full understanding of the Request for Qualifications, General and Special Conditions and Detail Requirements
and the entire Proposal Package.
Proposer’s Name Signature Date
State of:
County of:
The foregoing instrument was acknowledged before me this day of , 2013, by
, who is (who are) personally known to me or who has produced
as identification and who did (did not) take an oath.
Notary Public Signature
Notary Name, Printed, Typed or Stamped
Commission Number:
My Commission Expires:
SCOPE OF SERVICES/PROPOSED WORK PLAN
I. INVESTIGATION
GOLD is experienced at creating, producing and implementing highly effective
brand marketing programs in complete partnership with our clients. Our
philosophy may be best summed up as “Intelligent Imagination”™. This is our proven
approach to using research–based strategic marketing to guide our international award–
winning creative services which generate substantial results for our clients. Our record
of branding success stems largely from our dedication to pre–planning and research.
Implementation decisions are best made only after completing this essential preliminary
work. And our renowned programs for over 50 municipalities, counties and states, plus
corporations like GEICO, UPS and The PGA TOUR, provide ample testimony.
As demonstrated in all of our branding assignments, we begin the process by drawing
upon the findings of secondary research, along with the experience, and expertise and
collaboration with your team. We then gather input from all of our stakeholders,
community leaders and constituencies in a series of workshops and focus groups. Finally,
we develop branding concepts and evaluate them in statistical research. These insights
produce informed, highly effective branding solutions. They will guide all forms of
advertising and marketing for South Miami, and will consider the following:
• UNIQUE SELLING PROPOSITION — The core message or main idea that will position
South Miami as truly unique, and make yours the destination of choice among your
various audiences;
• SUPPORT — The substantiation of your core message that will make it relevant and
believable to your target audiences; and
• TONE/ATTITUDE — The intangible feeling that is conjured up by your communications.
All of these elements, plus your media tools, tactics and measurements will be included in
your Strategic Marketing Plan, which will guide your marketing efforts for years to come.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 29 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
PROPOSAL CONFIRMATION
In accordance with the requirements to provide City Branding Design & Services , RFQ #PW-Q2013-01, the
undersigned submits the attached proposal.
Proposer has examined the site and locality where the work is to be performed and is fully aware of the scope of
work based on these requirements, the legal requirements (federal, state and local laws, ordinances, rules and
regulations) and the conditions affecting cost, progress or performance of the work and has made such
independent investigation as Proposer deems necessary.
This proposal is genuine and not made in the interest of or on behalf of any undisclosed person, firm or
corporation and is not submitted in conformity with any agreement or rules of any group, association,
organization or corporation; Proposer has not directly or indirectly induced or solicited any other Proposer to
submit a false or sham proposal; Proposer has not solicited or induced any person; firm or a corporation to refrain
from proposing and Proposer has not sought by collusion to obtain for himself any advantage over any other
Proposer or over Owner.
The Proposer shall acknowledge this Proposal by signing and completing the spaces provided. I hereby submit
this Proposal Package for City Branding Design & Services), RFQ #PW-Q2013-01 to the City of South Miami with
the full understanding of the Request for Qualifications, General and Special Conditions and Detail Requirements
and the entire Proposal Package.
Proposer’s Name Signature Date
State of:
County of:
The foregoing instrument was acknowledged before me this day of , 2013, by
, who is (who are) personally known to me or who has produced
as identification and who did (did not) take an oath.
Notary Public Signature
Notary Name, Printed, Typed or Stamped
Commission Number:
My Commission Expires:
SCOPE OF SERVICES/PROPOSED WORK PLAN
II. EXECUTION
GOLD will always presents a wide range of concepts for each brand marketing
assignment. Developing a wide range of ideas in partnership with our customers is an
agency policy and promise. And this promise is easy for us to honor, as our staff offers
a wealth of talent and experience honed at the nation’s largest marketing agencies.
For example, we presented and tested more than 25 different brand marketing concepts to
GEICO, from which they selected our renowned Gecko concepts. For the City of Daytona, we
recently created and tested over 25 taglines and other concepts before a final direction was
selected and the strategy executed.
Due to our firm’s research–driven approach, we have produced unprecedented ROIs and
results, and received widespread industry recognition. Our team’s branding skills have also
earned national and international awards for clients of all sizes—from Florida cities like Madi-
son, Ocala, St. Augustine, St. Lucie and Tampa, to international brands like American Express,
Disney, Nike Golf and The PGA TOUR. We will apply this same design acumen to The City of
South Miami and your branding and marketing materials.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 29 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
PROPOSAL CONFIRMATION
In accordance with the requirements to provide City Branding Design & Services , RFQ #PW-Q2013-01, the
undersigned submits the attached proposal.
Proposer has examined the site and locality where the work is to be performed and is fully aware of the scope of
work based on these requirements, the legal requirements (federal, state and local laws, ordinances, rules and
regulations) and the conditions affecting cost, progress or performance of the work and has made such
independent investigation as Proposer deems necessary.
This proposal is genuine and not made in the interest of or on behalf of any undisclosed person, firm or
corporation and is not submitted in conformity with any agreement or rules of any group, association,
organization or corporation; Proposer has not directly or indirectly induced or solicited any other Proposer to
submit a false or sham proposal; Proposer has not solicited or induced any person; firm or a corporation to refrain
from proposing and Proposer has not sought by collusion to obtain for himself any advantage over any other
Proposer or over Owner.
The Proposer shall acknowledge this Proposal by signing and completing the spaces provided. I hereby submit
this Proposal Package for City Branding Design & Services), RFQ #PW-Q2013-01 to the City of South Miami with
the full understanding of the Request for Qualifications, General and Special Conditions and Detail Requirements
and the entire Proposal Package.
Proposer’s Name Signature Date
State of:
County of:
The foregoing instrument was acknowledged before me this day of , 2013, by
, who is (who are) personally known to me or who has produced
as identification and who did (did not) take an oath.
Notary Public Signature
Notary Name, Printed, Typed or Stamped
Commission Number:
My Commission Expires:
SCOPE OF SERVICES/PROPOSED WORK PLAN
III. DEPLOYMENT AND MANAGEMENT
Constant communication with the customer is key to our branding success. As such,
the following are some of the key communications checks and balances that we will
employ include:
• PERSONAL CONTACT — Throughout every project, we have weekly contact with our
clients to review the marketing program’s progress, as well as the agency’s performance;
• BASECAMP — Every project is placed on the agency’s special BaseCamp Project
Management site. Client representatives are provided access to BaseCamp where they are
able to review materials, make comments and keep connected 24/7;
• CONTACT REPORTS — Following each of our in-person meetings, we prepare a report
that recaps the substantive information that was discussed or presented;
• E-MAILS — We use e-mail for daily contact, and our BaseCamp utilizes email to alert
everyone when concepts, project estimates, copy and more are ready to be reviewed;
• PROJECT ESTIMATES — We always estimate project costs in advance of monies being
expended. These estimates are then attached to our firm’s final invoices to make sure that
all of the project costs are just as agreed;
• WORK ORDERS — Once an estimate is approved, a work order is generated, and the
client receives a copy of this document; and
• PROJECT FLOWCHART — All of our assignments are placed on an overall project
flowchart. We update the flowchart continuously to show what has been started,
completed and delivered—and for how much.
Our experience has proven that partnership is critical, and The City of South Miami will
find a true partner in GOLD.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 29 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
PROPOSAL CONFIRMATION
In accordance with the requirements to provide City Branding Design & Services , RFQ #PW-Q2013-01, the
undersigned submits the attached proposal.
Proposer has examined the site and locality where the work is to be performed and is fully aware of the scope of
work based on these requirements, the legal requirements (federal, state and local laws, ordinances, rules and
regulations) and the conditions affecting cost, progress or performance of the work and has made such
independent investigation as Proposer deems necessary.
This proposal is genuine and not made in the interest of or on behalf of any undisclosed person, firm or
corporation and is not submitted in conformity with any agreement or rules of any group, association,
organization or corporation; Proposer has not directly or indirectly induced or solicited any other Proposer to
submit a false or sham proposal; Proposer has not solicited or induced any person; firm or a corporation to refrain
from proposing and Proposer has not sought by collusion to obtain for himself any advantage over any other
Proposer or over Owner.
The Proposer shall acknowledge this Proposal by signing and completing the spaces provided. I hereby submit
this Proposal Package for City Branding Design & Services), RFQ #PW-Q2013-01 to the City of South Miami with
the full understanding of the Request for Qualifications, General and Special Conditions and Detail Requirements
and the entire Proposal Package.
Proposer’s Name Signature Date
State of:
County of:
The foregoing instrument was acknowledged before me this day of , 2013, by
, who is (who are) personally known to me or who has produced
as identification and who did (did not) take an oath.
Notary Public Signature
Notary Name, Printed, Typed or Stamped
Commission Number:
My Commission Expires:
SCOPE OF SERVICES/PROPOSED WORK PLAN
Why GOLD is the Most Qualified Choice
Our researched–based strategic branding solutions have also:
• INCREASED BUSINESS — We have developed scores of branding solutions, taglines,
standards manuals and more, which have greatly increased the positive awareness,
enrollment, sales and/or visitation for clients;
• BEEN CREATED BY PROJECT EXPERTS — Especially in those areas outlined in the
Project Scope of Services, such as gathering critical input, writing memorable taglines, and
producing executable branding packages and standards manuals. Moreover, ours
are some of the industry’s strongest such professionals, receiving over 500 national
and international awards for marketing excellence and appearing in over 100 brand
marketing books; and
• BEEN CREATED IN PARTNERSHIP WITH OUR CLIENTS — Engaging our client,
community, prospects and visitors in every step of the process: The end result is a
comprehensive strategic marketing plan that is implemented accurately, quickly and
with excellence.
Thank you for your consideration!
RFQ #PW-Q2013-01
City Branding Design & Services
Page 30 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
QUALIFICATIONS
This section of the proposal should give a description of the firm, including the size, range of activities, and the
number of years with relative experience with large accounts Particular emphasis should be given as to how the
firm-wide experience project will be brought to bear on the proposed project.
This section must also identify the contact person and telephone number.
Note:Additional sheets may be attached if necessary.
GOLD & Associates, Inc. (dba GOLD & Associates of Jacksonville, FL) began operations
in 1989 and is a renowned international brand marketing agency with 20+ years of
relevant experience. Importantly, we have a business office and personnel Southeast Florida
to serve you.
Our branding solutions have grown the awareness, visitation, reputation and economies of
municipalities across America, and helped to make products and services household names.
Our marketing solutions have been featured in The Wall Street Journal, New York Times,
AMA Journal and more than 100 books on effective marketing. Plus, they have garnered
hundreds of awards scores of countries around the world.
To achieve the highest level of success, we employ “Intelligent Imagination”™—
our research–based creative acumen achieved in partnership with our clients’ insights that
conspire to produce quantifiable results and assure brand dominance.
During the last two decades, we have enjoyed the privilege of partnering with some truly
remarkable clients to achieve considerable brand marketing results. These have included
a “Who’s Who” of brand-savvy companies such as American Express, DeBeers, Busch
Entertainment, Disney World, GEICO, Nike Golf, The City of New York, The Federal
Reserve Bank, The NFL, The Olympic Games, The PGA TOUR, Tiffany & Company, Rolex,
and UPS.
Your contact for this account will be Mr. Keith Gold, President/CEO. He may be reached at
904.285.5669 or at keith@strikegold.com
RFQ #PW-Q2013-01
City Branding Design & Services
Page 30 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
QUALIFICATIONS
This section of the proposal should give a description of the firm, including the size, range of activities, and the
number of years with relative experience with large accounts Particular emphasis should be given as to how the
firm-wide experience project will be brought to bear on the proposed project.
This section must also identify the contact person and telephone number.
Note:Additional sheets may be attached if necessary.
QUALIFICATIONS
Additional branding assignments similar in scope have been performed for:
MUNICIPALITIES
a. CITY OF CRYSTAL RIVER, FL — Developed a comprehensive research–based branding
program to raise awareness for the city as a waterfront vacation destination. A web and
360º multi–media campaign was also created to drive visitation to the area;
b. CITY OF DAYTONA BEACH, FL — Developed a comprehensive research–based brand-
ing program to raise awareness for the city’s historic downtown area. A web and 360º
multi–media campaign was created to increase foot traffic in the area;
c. CITY OF MADISON, FL — Developed a comprehensive research–based branding
program to raise awareness for the city as a nature–based destination area. A web and
360º multi–media campaign was developed to increase awareness for the area and its
vacation and business attributes;
d. CITY OF OCALA, FL — Developed a comprehensive research–based brand
marketing program and website which increased awareness by over a third in merely
24 months; and
e. CITY OF ST. AUGUSTINE, FL — Developed a comprehensive brand marketing program
and international award-winning multi-media marketing campaign.
COUNTIES
a. CITRUS COUNTY, FL — Developed a comprehensive research–based branding
program to raise awareness for the county as a viable vacation alternative. A web and 360º
multi–media campaign was developed to drive visitation to the area;
b. LAKE COUNTY, FL — Working with the Board of County Commission, and stakeholders
County wide, GOLD created a research–based branding program that is used consistently
on their website, signage, transportation, uniforms, and in advertising nationally; and
c. POLK COUNTY, FL — Working with Polk Vision and the County’s Chambers, we created
a research–based branding program that is used consistently on their website, signage,
transportation, uniforms, in marketing and advertising nationally.
Additional Florida government branding assignments have also included Amelia Island,
Fernandina, Hillsborough County, Inverness, Lakeland, Osceola County, Lee County, Polk
County and St. Lucie County. Other government branding clients have included several De-
partments of the State of Florida and The Federal Reserve Bank.
Samples of our work are included in the ADDENDUM.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 31 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q 2013-01
QUALIFICATIONS (CONTINUED)
NOTE:This statement of Proposers Qualifications must be completely filled out, properly executed and returned
as part of your proposal.
1.List the true, exact and proper names of the company, partnership, corporation, trade or fictitious name
under which you do business and principals by name and titles:
Name of Company:
Address:
Principals: Titles:
2.a.Are you licensed, as may be required, in the designated area(s) of Miami-Dade County, Florida?
Yes No
b.List Principals Licensed:
Name(s): Title:
Remarks:
3.How long has your company been in business and so licensed?
4.If Proposer is an individual or a partnership, answer the following:
a.Date of organization:
GOLD & Associates of Jacksonville, Inc.
(dba GOLD & Associates, Inc.)
Headquarters: 6000-C Sawgrass Village Circle • Ponte Vedra Beach, FL 32082
Keith D. Gold President/CEO
3
We are liscensed to operate in the State of Florida, which includes all of its
municipalities and Counties. But is not liscensed separately in Miami-Dade County.
Keith D. Gold President/CEO
Incorporated in 1988.
Began operations in 1989.
Incorporated in 1988. Began operations in 1989.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 32 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
QUALIFICATIONS (CONTINUED)
b.Name, address and ownership units of all partners:
c.State whether general or limited partnership:
If Proposer is other than an individual, corporation or partnership, describe the organization and give the
name and address of principals.
5.If Proposer is operating under a fictitious name, submit evidence of compliance with the Florida Fictitious
Name Statute.
6.How many years has your organization been in business under its present business name?
a.Under what other former names has your organization operated?
7.a.Has your company ever failed to complete a bonded obligation or to complete a Contract?
Yes No
Keith D. Gold (Owner of all units.)
6000-C Sawgrass Village Circle
Ponte Vedra Beach, FL 32082
S Corporation
GOLD & Associates, Inc. has been in business for 24 years.
GOLD & Associates, Inc., GOLD; and
GOLD & Associates of Jacksonville, Inc.
3
RFQ #PW-Q2013-01
City Branding Design & Services
Page 33 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q 2013-01
PROPOSER’S QUALIFICATIONS (CONTINUED)
If so, give particulars including circumstances, where and when, name of bonding company, name and
address of owner and disposition of matter:
8.a.List the pertinent experience of the key individuals of your organization (continue on insert sheet,
if necessary).
b.State the name of the individual(s) and titles that will have personal supervision of the work:
9.List name and title of persons in your company who are authorized to enter into a Contract with the CITY
OF SOUTH MIAMI , Florida for the proposed work should your company be the Successful Proposer.
Name______________________ _______________________ ________________________
Title_______________________ _______________________ ________________________
Phone #: ___________________ _______________________ ________________________
Email: ___________________ _______________________ ________________________
Keith Gold
President/CEO
904.285.5669
keith@strikegold.com
Keith Gold — President/CEO, and Brand Manager
Gary Inks — Account Manager
The biographies and experiences for the key individuals are provided in the pages that follow.
Jennifer Pallai — Account Coordinator
RFQ #PW-Q2013-01
City Branding Design & Services
Page 33 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q 2013-01
PROPOSER’S QUALIFICATIONS (CONTINUED)
If so, give particulars including circumstances, where and when, name of bonding company, name and
address of owner and disposition of matter:
8.a.List the pertinent experience of the key individuals of your organization (continue on insert sheet,
if necessary).
b.State the name of the individual(s) and titles that will have personal supervision of the work:
9.List name and title of persons in your company who are authorized to enter into a Contract with the CITY
OF SOUTH MIAMI , Florida for the proposed work should your company be the Successful Proposer.
Name______________________ _______________________ ________________________
Title_______________________ _______________________ ________________________
Phone #: ___________________ _______________________ ________________________
Email: ___________________ _______________________ ________________________
Biographies and Experiences
(Proposer’s Qualifications 8.a)
KEITH GOLD — Your Brand Marketing Manager
Keith has been honored as few others have for his accomplishments in brand marketing
and communications. His “collection” of awards includes recognition from international
organizations such as the Emmy Awards, Clio Awards, London International Advertising
Awards, New York Film Festival, American Music Awards, Graphis of Zurich, Switzerland and
The Global Awards for Marketing Excellence. His life story is profiled in the book, World
Graphic Design, and his work was featured on the television program 48 Hours. More
recently, several of his campaigns were highlighted on The World’s Best Commercials on
TV Land and Sunday Morning on CBS.
Keith’s career history reads like a listing of America’s most respected brand marketing
agencies, as he served as Director of Strategic Planning and Creative Services at some of the
world’s largest firms, such as Omnicom and Publicis. His memorable programs and campaigns
have been listed among the 21st Century’s best by Advertising Age, and his career featured
in over 100 books. Keith was named one of the 50 executives to watch in the new
millennium by Graphic Design: USA, and The Wall Street Journal named him one of the top
communications executives of the decade.
Keith has over 25 years’ experience in the brand marketing field. And he has
served over 50 municipalities around the world. Keith will manage the City of
South Miami account with Gary Inks, and he will be personally responsible for
the development of your campaign concepts.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 33 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q 2013-01
PROPOSER’S QUALIFICATIONS (CONTINUED)
If so, give particulars including circumstances, where and when, name of bonding company, name and
address of owner and disposition of matter:
8.a.List the pertinent experience of the key individuals of your organization (continue on insert sheet,
if necessary).
b.State the name of the individual(s) and titles that will have personal supervision of the work:
9.List name and title of persons in your company who are authorized to enter into a Contract with the CITY
OF SOUTH MIAMI , Florida for the proposed work should your company be the Successful Proposer.
Name______________________ _______________________ ________________________
Title_______________________ _______________________ ________________________
Phone #: ___________________ _______________________ ________________________
Email: ___________________ _______________________ ________________________
Biographies and Experiences
(Proposer’s Qualifications 8.a)
DR. ROBERT DUBIN — Your Strategic Planner
A Yale University Scholar, Professor of Marketing Research at Yale, and a Doctor of Sociology,
Robert also holds advanced degrees from Michigan State University and Boston College.
Robert was Director of Research & Strategic Planning for the major New York advertising
agency—Wells, Rich, Green. He was a partner at Schwerin, the nation’s most acclaimed
marketing research firm that is presently known as McCollum Speilman. He also spent five
years as President of the COMLAB marketing research subsidiary of Columbia Pictures, he
has been frequently published in The Journal of American Management, and has served on
Board of Directors for The Arc (The National Association for Retarded Citizens).
Robert creates research-based strategic marketing plans at GOLD that make all of clients’
campaigns more effective.
Robert has over 25 years’ experience in the brand marketing. He has served scores
of municipal accounts, including The City of Dallas, The City of New York, The
Borough of Staten Island, The District of Columbia and The State of New Jersey.
Robert will personally lead the research and strategic marketing efforts for the
City of South Miami.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 33 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q 2013-01
PROPOSER’S QUALIFICATIONS (CONTINUED)
If so, give particulars including circumstances, where and when, name of bonding company, name and
address of owner and disposition of matter:
8.a.List the pertinent experience of the key individuals of your organization (continue on insert sheet,
if necessary).
b.State the name of the individual(s) and titles that will have personal supervision of the work:
9.List name and title of persons in your company who are authorized to enter into a Contract with the CITY
OF SOUTH MIAMI , Florida for the proposed work should your company be the Successful Proposer.
Name______________________ _______________________ ________________________
Title_______________________ _______________________ ________________________
Phone #: ___________________ _______________________ ________________________
Email: ___________________ _______________________ ________________________
Biographies and Experiences
(Proposer’s Qualifications 8.a)
GARY INKS — Your Account Manager
Gary’s career began as District Sales Manager and later Vice President for Winegarder
and Hammons, a national hotel management company, where he was responsible for the
marketing of 40 hotels.
After then serving as a Vice President of Sales and Marketing for Omni Hotels, Gary worked
as a marketing consultant for resorts internationally. One of his first assignments was
for Hawks Cay Resort and Marina in the Florida Keys, repositioning the resort as an
entertainment destination and placing it into the international market. Gary then consulted
with the lavish Lodge at Koele and Maneoli Bay, as well as other 5-star resorts on the exotic
Hawaiian island of Lanai. He also implemented an integrated economic/entertainment
development campaign with the City of Rock Island, creating “The District,” which generated
$70 million in new business expansion in twelve months.
Prior to joining GOLD where he serves such clients as Regent Resorts Worldwide,
Gary was Vice President of Sales and Marketing at the largest American-owned cruise line.
Gary is a much sought-after speaker in the area of travel, tourism and hospitality media
and promotions.
Gary has more than two decades of brand marketing experience and runs
our Southeast Florida office. He has managed dozens of municipal accounts,
destinations, resorts, cruise lines and attractions around the world. Gary will work
with Keith Gold to manage the City of South Miami account on a daily basis.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 33 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q 2013-01
PROPOSER’S QUALIFICATIONS (CONTINUED)
If so, give particulars including circumstances, where and when, name of bonding company, name and
address of owner and disposition of matter:
8.a.List the pertinent experience of the key individuals of your organization (continue on insert sheet,
if necessary).
b.State the name of the individual(s) and titles that will have personal supervision of the work:
9.List name and title of persons in your company who are authorized to enter into a Contract with the CITY
OF SOUTH MIAMI , Florida for the proposed work should your company be the Successful Proposer.
Name______________________ _______________________ ________________________
Title_______________________ _______________________ ________________________
Phone #: ___________________ _______________________ ________________________
Email: ___________________ _______________________ ________________________
Biographies and Experiences
(Proposer’s Qualifications 8.a)
RICHARD MOLAY — Your Media Strategist
Richard began his media and marketing career working for The Associated Press in Chicago.
He later worked in marketing for technology giant ITT, where he eventually became their
Senior Vice President.
Before joining GOLD, Richard held leadership positions at Earle Palmer Brown Advertising
and Bozell Worldwide. Recently, he also published a history of the semiconductor industry
in California’s Silicon Valley, titled Spinoff.
Richard’s breadth of knowledge in all forms of online, offline and social brand marketing
fields is incomparable. After decades of winning national and international awards, coupled
with his simple, yet detailed style, his list of clients served well reads like a “Who’s Who”
of companies with impeccable public images.
Dick has over 25 years of brand marketing experience. He has served scores of
destination accounts in Florida, such as the counties of Broward, Citrus, Duval,
Hillsborough, Lake, Lee, Marion, Madison, Polk, St. Augustine, St. Lucie, and Volusia
as well as The States of Alabama, California, Florida, Michigan and New York.
Dick will personally handle all of the media needs for the City of South Miami.
RFQ #PW-Q2013-01
City Branding Design & Services
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CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q 2013-01
PROPOSER’S QUALIFICATIONS (CONTINUED)
If so, give particulars including circumstances, where and when, name of bonding company, name and
address of owner and disposition of matter:
8.a.List the pertinent experience of the key individuals of your organization (continue on insert sheet,
if necessary).
b.State the name of the individual(s) and titles that will have personal supervision of the work:
9.List name and title of persons in your company who are authorized to enter into a Contract with the CITY
OF SOUTH MIAMI , Florida for the proposed work should your company be the Successful Proposer.
Name______________________ _______________________ ________________________
Title_______________________ _______________________ ________________________
Phone #: ___________________ _______________________ ________________________
Email: ___________________ _______________________ ________________________
Biographies and Experiences
(Proposer’s Qualifications 8.a)
JENNIFER PALLAI — Your Account Coordinator
Like so many who excel in the diverse disciplines of contemporary marketing
communications, Jennifer (“Jen”) did not start her career with this profession in mind, but
as an educator. And our industry is a much better place with her in it, as any number of
grateful clients will attest.
Whenever a GOLD government client needs something done both rapidly and well, Jen
is eager to please and ready to spring into action. She produces project estimates, determines
work paths and timelines, and informs clients of their campaign status daily.
In a business environment marked by constant change and instantaneous communication,
Jen’s constancy and attention to detail are truly invaluable. She has successfully served over
20 municipalities, counties and other destinations, as well as managing countless special
events for clients such as Downtown Disney, The PGA TOUR, The Princess Diana Collection
and The Pink Ribbon Society.
Jennifer has nearly a decade of municipal branding experience at GOLD. She has
orchestrated brand marketing programs for the cities of Daytona, Inverness,
Lakeland and Ocala, as well as the counties of Citrus, Hillsborough, Lake,
Madison and Volusia. She will work to coordinate all of the advertising
assignments for the City of South Miami, assuring that every aspect of every
project is completed on time and within budget.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 33 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q 2013-01
PROPOSER’S QUALIFICATIONS (CONTINUED)
If so, give particulars including circumstances, where and when, name of bonding company, name and
address of owner and disposition of matter:
8.a.List the pertinent experience of the key individuals of your organization (continue on insert sheet,
if necessary).
b.State the name of the individual(s) and titles that will have personal supervision of the work:
9.List name and title of persons in your company who are authorized to enter into a Contract with the CITY
OF SOUTH MIAMI , Florida for the proposed work should your company be the Successful Proposer.
Name______________________ _______________________ ________________________
Title_______________________ _______________________ ________________________
Phone #: ___________________ _______________________ ________________________
Email: ___________________ _______________________ ________________________
Biographies and Experiences
(Proposer’s Qualifications 8.a)
PETER BUTCAVAGE — Your Chief Art Director & Designer
A Delaware native, Peter moved to Florida to pursue his passion for design at Flagler College.
Since graduating, his creative concepts and superior execution have landed him branding
laurels from the likes of the Flagler Awards, International Creativity Awards and Graphic
Design: USA, plus publication in such boast-worthy books as American Graphic Design,
American Corporate Identity, The Big Book of Logo Designs and over 20 others.
Peter’s celebrated skills span the full spectrum of contemporary marketing communica-
tions, including eye-catching printed pieces, engaging identity systems and leading-edge
e-marketing solutions. This award-winning mastery of visual language has helped clients of
all sizes achieve their marketing objectives, such as GEICO, the NFL, The PGA TOUR and
Walt Disney World, plus the State of Florida and Unicity of Canada. Simply put, the graphic
identities that Peter has created are surely recognized by nearly everyone in America.
Peter has over 15 years of brand marketing experience. In Florida, the Counties
of Citrus, Hillsborough, Lake, Lee, Madison, Marion, Polk, St. Johns, St. Lucie and
Volusia have benefited from his tremendous talents. Peter will personally design
the offline and online marketing materials for the City of South Miami.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 33 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q 2013-01
PROPOSER’S QUALIFICATIONS (CONTINUED)
If so, give particulars including circumstances, where and when, name of bonding company, name and
address of owner and disposition of matter:
8.a.List the pertinent experience of the key individuals of your organization (continue on insert sheet,
if necessary).
b.State the name of the individual(s) and titles that will have personal supervision of the work:
9.List name and title of persons in your company who are authorized to enter into a Contract with the CITY
OF SOUTH MIAMI , Florida for the proposed work should your company be the Successful Proposer.
Name______________________ _______________________ ________________________
Title_______________________ _______________________ ________________________
Phone #: ___________________ _______________________ ________________________
Email: ___________________ _______________________ ________________________
Biographies and Experiences
(Proposer’s Qualifications 8.a)
BRIAN GOLD — Your Chief Copywriter
Brian has worked on the agency’s largest accounts and has successfully served a number
of destinations. One of his very first advertising campaigns — “Reaching Higher” for a
Florida hospital — garnered top honors in three categories from the International Telly
Awards. Brian’s work in the destination marketing then received numerous laurels from the
prestigious Flagler Awards, including coveted “Best of Show” honors. And many international
awards have followed.
Brian’s cogent copy has also adroitly achieved the marketing objectives of such impres-
sive clients as DeBeers, GEICO, The PGA TOUR and many others. In the destination arena,
Brian has served over 20 municipalities in nine Florida Counties, several resorts, the State of
Florida, cruise lines and Walt Disney World.
Brian has worked extensively in all areas of marketing, including online, social, offline and
interactive, plus technical writing and other message-driven communications.
Brian has tremendous destination marketing experience at GOLD and has served
over 20 relevant municipal and county accounts. Brian will personally write and
produce the online, offline and social marketing communications for the City
of South Miami.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 30 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
QUALIFICATIONS
This section of the proposal should give a description of the firm, including the size, range of activities, and the
number of years with relative experience with large accounts Particular emphasis should be given as to how the
firm-wide experience project will be brought to bear on the proposed project.
This section must also identify the contact person and telephone number.
Note:Additional sheets may be attached if necessary.
QUALIFICATIONS
Standard Agency Project Rates
Any agency additional services requested by The City of South Miami will be estimated and
charged by the hour at a special reduced and blended rate as follows:
HOURLY FEES
• Marketing/Strategic Planning ...............................................................................$95/hour
• Creative Direction/Concept Development ..........................................................$95/hour
• Web/Interactive/Programming ............................................................................$95/hour
• Account/Project Management/Consultation .......................................................$95/hour
• Web/Interactive Design .......................................................................................$95/hour
• Broadcast Production ..........................................................................................$95/hour
• Research Planning/Development (including analysis) ......................................$95/hour
• Public/Media/Community Relations ....................................................................$95/hour
• Graphic Design/Art Direction .............................................................................$95/hour
• Photo Retouching/Illustration .............................................................................$95/hour
• Copywriting/Editing ............................................................................................$95/hour
• Media Planning/Placement (including trafficking and reporting) ...................$95/hour
• Digital Production (including file preparation and distribution) ....................$95/hour
• Project Estimating ..........................................................................................NO CHARGE
• Proofreading ..................................................................................................NO CHARGE
• Administration Services (preparing copies, typing, et cetera) .....................NO CHARGE
• Travel (to client meetings) ............................................................................NO CHARGE
RFQ #PW-Q2013-01
City Branding Design & Services
Page 36 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
REFERENCES
The following is a list of at least four (4) references that Proposer has provided similar service in the past five (5)
years. Government agency references are preferred.
1.Name of Firm, City, County or Agency:
Address:
Contact: _____________________ Title: ______________________ Telephone :( )
Location:Scope of Work:
2.Name of Firm, City, County or Agency:
Address:
Contact: _____________________ Title: ______________________ Telephone :( )
Location:Scope of Work:
3.Name of Firm, City, County or Agency:
Address:
Contact: _____________________ Title: ______________________ Telephone :( )
Location:Scope of Work:
4.Name of Firm, City, County or Agency:
Address:
Contact: _____________________ Title: ______________________ Telephone :( )
Location:Scope of Work:
NOTE:Additional references may be attached and provided.
City of Daytona Beach, Florida
PO Box 2451 • Daytona Beach, FL 32115
Mr. Jason Jeffries Marketing Manager 386 671-8183
Volusia County, Florida Comprehensive branding and
Strategic Marketing Program, including all of the services listed in the RFP Scope of Services.
Kids Central, Inc. (Florida Department of Children & Families)
2117 SW Highway 484 • Ocala, FL 34473
Ms. Barbara Myshrall Assistant to CEO & CFO 352 387-3416
Citrus, Sumter, Hernando & Lake Counties Comprehensive branding and
Strategic Marketing Program, including all of the services listed in the RFP Scope of Services.
Marion County, Florida
P.O. Box 840245 • St. Augustine Beach, Florida 32080
Mr. Matt Dunn Former Executive Director 352 303-0552
Marion County, Florida Comprehensive branding and
Strategic Marketing Program, including all of the services listed in the RFP Scope of Services.
College of Central Florida
3001 SW College Road • Ocala, FL 34474
Ms. Joan Sterns Vice President 352 291-4405
City of Ocala, Florida Comprehensive branding and
Strategic Marketing Program, including all of the services listed in the RFP Scope of Services.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 41 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
SWORN STATEMENT ON PUBLIC ENTITY CRIMES
SECTION 287.133(3) (a), FLORIDA STATUTES
(CONTINUED)
THIS FORM MUST BE SIGNED AND SWORN TO IN THE PRESENCE OF A NOTARY PUBLIC OR OTHER OFFICIAL
AUTHORIZED TO ADMINISTER OATHS.
1.This sworn statement is submitted to the City of South Miami
by _______________________________________________________________
[Print individual’s name and title]
for _______________________________________________________________
[Print name of entity submitting sworn statement]
whose business address is
____________________________________________________
____________________________________________________
and (if applicable) its Federal Employer Identification Number (FEIN) is ____________________
(If the entity has no FEIN, include the Social Security Number of the individual
signing this sworn statement: _____________________________________ )
2.I understand that a “public entity crime” as defined in Paragraph 287.133(1)9g), Florida Statutes, means a
violation of any state or federal law by a person with respect to and directly related to the transaction of
business with any public entity or with an agency or political subdivision of any other state or the United
States, including, but not limited to, any bid or contract for goods and services to be provided to any
public entity or an agency or political subdivision of any other state or of the United States involving
antitrust, fraud, theft, bribery, collusion, racketeering, conspiracy, or material misrepresentation.
3.I understand that “convicted” or “conviction” as defined in Paragraph 287.133(1) (b), Florida Statutes,
means a finding of guilt or a conviction or a public entity crime, with or without an adjudication of guilt, in
any federal or state trial court of record relating to charges brought by indictment or information after
July 1, 1989, as a result of a jury verdict, non jury trial, or entry of a plea of guilty or nolo contendere.
Keith D. Gold — President/CEO
GOLD & Associates, Inc.
6000-C Sawgrass Village Circle
Ponte Vedra Beach, FL 32082
59-2921987
RFQ #PW-Q2013-01
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Page 42 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
SWORN STATEMENT ON PUBLIC ENTITY CRIMES (CONTINUED)
SECTION 287.133(3) (a), FLORIDA STATUTES
4.I understand than an “affiliate” as defined in Paragraph 287.133(1) (a), Florida Statutes, means:
a)A predecessor or successor of a person convicted of a public entity crime; or
b)An entity under the control of any natural person who is active in the management of
the entity and who has been convicted of a public entity crime. Te term “affiliate”
includes those officers, directors, executives, partners, shareholders, employees,
members, and agents who are active in the management of an affiliate. The ownership
by one person of shares constituting a controlling interest in another person, or a
pooling of equipment or income among persons when not for fair market value under
an arm’s length agreement, shall be a prima facie case that one person controls another
person. A person who knowingly enters into a joint venture with a person who has
been convicted of a public entity crime in Florida during the preceding 36 months shall
be considered an affiliate.
5.I understand that a “person” as defined in Paragraph 287.133(1) (e), Florida Statutes, means any natural
person or entity organized under the laws of any state or of the United States with the legal power to
enter into a binding contract and which bids or applies to bid on contracts for the provision of goofs or
services let by a public entity, or which otherwise transacts or applies to transact business with a public
entity. The term “person” includes those officers, directors, executives, partners, shareholders,
employees, members, and agents who are active in the management of an entity.
6.Based on information and belief, the statement that I have marked below is true in relation to the entity
submitting this sworn statement. [Indicate which statement applies.]
____ Neither the entity submitting this sworn statement, nor any officers, directors, executives,
partners, shareholders, employees, members, or agents who are active in the management of
the entity, not any affiliate of the entity, has been charged with and convicted of a public entity
crime subsequent to July 1, 1989.
____ This entity submitting this sworn statement, or one or more of its officers, directors,
executives, partners, shareholders, employees, members, or agents who are active in the
management of the entity, or an affiliate of the entity has been charged with and convicted of a
public entity crime subsequent to July 1, 1989.
3
RFQ #PW-Q2013-01
City Branding Design & Services
Page 44 of 60
“RELATED PARTY TRANSACTION VERIFICATION FORM”
I ______________________________, individualy and on behalf of _______________________(“Firm”) have Name of Representative Company/Vendor/Entity
read the City of South Miami (“City”)’s Code of Ethics, Section 8A-1 of the City’s Code of Ordinances and I hereby
certify, under penalty of perjury that to the best of my knowledge, information and belief:
(1)neither I nor the Firm have any conflict of interest (as defined in section 8A-1) with regard to the
contract or business that I, and/or the Firm, am(are) about to perform for, or to transact with, the
City, and
(2)neither I nor any employees, officers, directors of the Firm, nor anyone who has a financial interest
greater than 5% in the Firm, has any relative(s), as defined in section 8A-1, who is an employee of the
City or who is(are) an appointed or elected official of the City, or who is(are) a member of any public
body created by the City Commission, i.e., a board or committee of the City, [while the ethics code
still applies, if the person executing this form is doing so on behalf of a firm whose stock is publicly
traded,the statement in this section (2) shall be based solely on the signatory’s personal knowledge
and he/she is not required to make an independent investigation as to the relationship of employees
or those who have a financial interest in the Firm];and
(3)neither I nor the Firm, nor anyone who has a financial interest greater than 5% in the Firm, nor any
member of those persons’ immediate family (i.e., spouse, parents, children, brothers and sisters)
has transacted or entered into any contract(s) with the City or has a financial interest, direct or
indirect, in any business being transacted with the city,or with any person or agency acting for the
city, other than as follows: __________________________________________(use a separate sheet
to supply additional information that will not fit on this line but make reference to the additional
sheet which must be signed under oath).[while the ethics code still applies, if the person executing
this form is doing so on behalf of a firm whose stock is publicly traded,the statement in this section
(3) shall be based solely on the signatory’s personal knowledge and he/she is not required to make
an independent investigation as to the relationship of those who have a financial interest in the
Firm]; and
(4)no elected and/or appointed official or employee of the City of South Miami, or any of their
immediate family members (i.e., spouse, parents, children, brothers and sisters) has a financial
interest, directly or indirectly, in the contract between you and/or your Firm and the City other than
the following individuals whose interest is set forth following their names: ____________________
__________________________________________(use a separate sheet to supply additional
information that will not fit on this line but make reference to the additional sheet which must be
signed under oath).The names of all City employees and that of all elected and/or appointed city
officials or board members, who own, directly or indirectly, an interest of five percent (5%) or more
of the total assets of capital stock in the firm are as follows: _____________________________(use
a separate sheet to supply additional information that will not fit on this line but make reference to
the additional sheet which must be signed under oath). [while the ethics code still applies, if the
person executing this form is doing so on behalf of a firm whose stock is publicly traded, the
statement in this section (4) shall be based solely on the signatory’s personal knowledge and he/she
is not required to make an independent investigation as to the financial interest in the Firm of city
employees, appointed officials or the immediate family members of elected and/or appointed
official or Employee].
(5)I and the Firm further agree not to use or attempt to use any knowledge, property or resource
which may come to us through our position of trust, or through our performance of our duties
under the terms of the contract with the City, to secure a special privilege, benefit, or exemption for
ourselves, or others. We agree that we may not disclose or use information, not available to
members of the general public, for our personal gain or benefit or for the personal gain or benefit of
any other person or business entity, outside of the normal gain or benefit anticipated through the
performance of the contract.
(6)I and the Firm hereby acknowledge that we have not contracted or transacted any business with
the City or any person or agency acting for the City, and that we have not appeared in
representation of any third party before any board, commission or agency of the City within the past
Keith D. Gold GOLD & Associates, Inc.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 52 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
EXCEPTION TO THE REQUEST FOR QUALIFICATIONS
NOTE:Please note any exceptions to the provisions of the RFQ. (Additional sheets may be attached.) However,
all alterations or omissions of required information or any change in proposal requirements are done at
the risk of the Proposer presenting the proposal and may result in the rejection thereof. The City
reserves the right to require strict compliance with the terms of the RFP and to reject any exceptions or
alternative proposals.
There are no exceptions required.
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Page 55 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
AGREEMENT
THIS AGREEMENT is made this day of ,2013 by and between the City of South Miami , Florida
(the “City ”) and (the “Contractor”).
The parties, for the consideration provided for below, mutually agree as follows:
1.SCOPE OF WORK The Contractor shall furnish all labor, materials, supervision, equipment, supplies, and
incidentals required to perform the scope of work as outlined in the RFQ Detailed Requirements Section
III or modified by addendums.Designs, Drawings, Detailed Specifications, Plans and Branding Strategies
developed by the “Contractor” for the City; including colors, materials, etc., shall become the property of
the City and shall be provided to the City upon request.
2.COMPENSATION/PAYMENT
2.1 Contractor shall provide the City with an invoice on a monthly basis within ten (10) days of the
end of each month stating the services provided in the preceding month.
2.2 The City shall make payment on said invoices of approved amounts due, as required under the
Florida Prompt Payment Act. No payments shall be due or payable for Work not performed or
materials not furnished. If there is a dispute with regard to an invoice, the City may withhold
payment until all requested supporting materials are received from Contractor and the dispute is
resolved.
2.3 Contractor shall be compensated at the unit prices specified in the Bid Proposal, attached hereto
as Exhibit “B”, based upon the actual Work completed for the month. The total compensation
under this Agreement shall not exceed (the “Agreement Sum”).
3.TERM This Agreement shall be effective upon execution by both parties and shall continue for a term of
One (1)Year. At its sole discretion, the City may extend the Term of the contract in the event the
contract has provided just cause for an extension. This extension may be exercised at the sole discretion
of the City Manager. Such extension shall be effective upon receipt of a written notice from the City
Manager to the Contractor received no later than 30 days prior to the date of termination.
4.PROTECTION OF PROPERTY AND THE PUBLIC The Contractor shall continuously maintain adequate
protection of all his Work from damage and shall protect public and private property from injury or loss
arising in connection with this Agreement as follows:
5.1 The Contractor shall take all necessary precautions for the safety of employees in the
performance of the Work on, about or adjacent to the work sites, and shall comply with all
applicable provisions of Federal, State, and local laws, including, but not limited to the
GOLD & Associates, Inc.
$20,000
RFQ #PW-Q2013-01
City Branding Design & Services
Page 60 of 60
City : Contractor:
CITY OF SOUTH MIAMI
6130 Sunset Drive
South Miami, FL 33189 Attention:Maria M. Menendez, City Clerk
IN WITNESS WHEREOF the parties hereto have executed this agreement on the day and date first above written.
Attest:
CITY OF SOUTH MIAMI
By: By:
Maria M. Menendez, City Clerk Steven Alexander –City Manager
By: City Resolution # ____________________
City Attorney
Signed, sealed and witnessed in the CONTRACTOR: _________________________
presence of:
By:By:
(*) In the event that the Contractor is a corporation, there shall be attached to each counterpart a certified copy
of a resolution of the board of the corporation, authorizing the officer who signs the contract to do so in its
behalf.
END OF DOCUMENT
GOLD & Associates, Inc.
RFQ #PW-Q2013-01
City Branding Design & Services
Page 30 of 60
CITY OF SOUTH MIAMI
CITY BRANDING DESIGN & SERVICES
RFQ #PW-Q2013-01
QUALIFICATIONS
This section of the proposal should give a description of the firm, including the size, range of activities, and the
number of years with relative experience with large accounts Particular emphasis should be given as to how the
firm-wide experience project will be brought to bear on the proposed project.
This section must also identify the contact person and telephone number.
Note:Additional sheets may be attached if necessary.
ADDENDUM
Samples of Relevant Branding Assignments
a. CITY OF DAYTONA BEACH, FLORIDA
b. LAKE COUNTY, FLORIDA
c. CITY OF OCALA/MARION, FLORIDA
d. CITY OF MADISON, FLORIDA
e. CITY OF ST. AUGUSTINE, FLORIDA
f. CITY OF CAPE CORAL, FLORIDA
g, BRANDING/STANDARDS MANUALS (Included on CD)
– Lake-County Florida
– Lake-Sumter State College
Downtown Daytona Beach
Development Authority
A 360 o brand marketing campaign
to promote shopping, dining and
entertainment in the downtown
business district of Daytona Beach.
Lake County, Florida
An in-depth branding initiative spanning
research, graphic identity and visual
standards that was applied to each
department of the county government.
Marion County VCB
A comprehensive tourism branding and
integrated marketing campaign for this
equestrian destination, positioned as a
relaxing place to escape and explore.
Madison County
Trademark, themeline, print advertising,
Web design and public relations program
for this eco-tourism and heritage-based
destination located in nor thern Florida.
St. Johns County V.C.B.
An out-of-home advertising campaign to
attract vacationers to St. Augustine, FL
(the nation,s oldest city) and Ponte Vedra
Beach, FL (the renowned resort area).
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Identity program designed to link the
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