Res. No. 089-99-10713RESOLUTION NO. 89-99-10713
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF SOUTH MIAMI, FLORIDA, RELATING TO FUNDING FOR THE
RED SUNSET MERCHANTS ASSOCIATION PROJECTS, AUTHORIZING
DISBURSEMENT OF $29,700 AND CHARGING $10,200 TO ACCOUNT
NO. 1100 - 511 -9910 "SPECIAL EVENTS CONTRIBUTION,"
TRANSFERRING $10,000 FROM ACCOUNT 001 - 0000 - 223 -4900
"CONTRIBUTION FROM SHOPS AT SUNSET PLACE" TO ACCOUNT
NO. 2100 - 519 -8310, "SEED MONEY AND CHARGING $19,500 TO
ACCOUNT 2100 - 519 -8310 "SEED MONEY"
WHEREAS, The Mayor and Commission recognize the benefit to the community
made by cultural events sponsored by the Red Sunset Merchants Association, and the
importance of supporting our downtown merchants with their efforts to promote our city
and their businesses; and,
WHEREAS, it is important for the City to be actively involved in the activities of
the Red Sunset Merchants Association; and,
WHEREAS, the City of South Miami Grants Advisory Board has considered the
request for funding, and has recommended granting the Red Sunset Merchants
Association $4,200 in support of their 1999 Art Festival, $3,000 in support of the 1998
Safe Streets Halloween event, and $3,000 in support of the 1998 Holiday Decorations
provided by this group for the downtown area; and
WHEREAS, the City of South Miami Grants Advisory Board has also considered
the request for funding in support of advertising and promotion efforts for the downtown
merchants, and has recommended funding $7,000, which represents 50% of a retainer
fee for a period covering June 1 through December 31, 1999 for services of an
advertising /public relations firm, and $12,500 for production and distribution of a
map /brochure designed to guide visitors to businesses in our downtown area.
NOW THEREFORE BE IT RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF SOUTH MIAMI, FLORIDA:
Section 1. That the City Manager is authorized to disburse the sum of
$10,200 to the Red Sunset Merchants Association from Account No. 1100-
511 -9910, "Special Events Contribution."
E
Section 2. The City Manager is authorized to transfer the sum of $10,000
is from Account 001- 0000 - 223 -4900 "Contribution from Shops at Sunset
Place" to Account 2100 -519 -8310 "Seed Money:.
Section 3. That the City Manager is authorized to disburse the sum of
$19,500 to the Red Sunset Merchants Association from Account No. 2100-
519 -8310, "Seed Money."
Section 4. This resolution shall take effect immediately upon approval.
PASSED AND ADOPTED this'4th day of may, 1999.
ATTE
CITY R
READ AND APPROVED AS TO FORM
CITY ATTORNEY
MAYOR
SCOMMISSION VOTE:
Mayor Robaina:
Vice Mayor Oliveros:
Commissioner Feliu:
Commissioner Bethel:
Commissioner Russell:
5 -0
Yea
Yea
Yea
Yea
Yea
CITY OF SOUTH MIAMI
INTER - OFFICE MEMORANDUM
To: Mayor and Commission Date: April 29, 1999 Q
Agenda Item # ! p
From: Charles Scurr Subject: Comm. Mtg. 5/4/99
City Manager �V fe'44 Grant Request
REQUEST
The attached resolution requests approval for disbursement of funds to the Red
Sunset Merchants Association for several projects:
EVENT
AMOUNT FUND
1998 Safe Streets Halloween
$3,000
Special Event
1998 Holiday Decorations
$3,000
Special Event
1999 Art Festival
$4,200
Special Event
Retainer fee for Advertising /PR Firm
$7,000
Seed Money
Downtown Merchant Map /Brochure
$12,500
Seed Money
The Grants Advisory Board recommended approval of these requests at their April 26'"
Meeting.
BACKGROUND AND ANALYSIS
SPECIAL EVENTS FUND
The Safe Streets Halloween event, the Art Festival and the Holiday Decorations are all
traditional events that have been supported by the City in past years. All three of
these events /activities have already taken place. The Red Sunset Merchants, for a
number of reasons, decided to hold on the funding requests and submit them as a
package.
The 1998/99 events were all very successful. The Art Festival in particular was an all
time success with record attendance.
The funding requested for the three events totals $10,200. The balance in the Special
Events Account, after funding of the Miami /Bahamas Goombay Battle of the
Junkanoos, is $19,300. This would leave a balance of $9,100 after funding these
events.
SEED MONEY
The Red Sunset Merchants Association is striving, with the support of the City, to
develop a complete marketing and public relations program. The Merchants have
come forward at this time and requested City assistance for funding of two major
elements of the program: 1) The retainer for a marketing and public relations firm; and
2) A Downtown Merchant Map.
1. Marketing & Public Relations Firm — The Merchants interviewed a number of
firms to develop a complete marketing and public relations program. They
selected the firm of Ronald Jakubisin and Associates. The firm has done
some preliminary pro bono work for the Merchants and have quoted a
retainer of $2,000 /month. A copy of the basic proposal is attached. The
Merchants have requested that the City fund '/z of the retainer and the
merchants would fund the other 1/2. It is proposed that the firm be retained
beginning June 1" for a period of seven months, which would take the
contract thru the holiday season and the end of calendar year 1999. The
total cost for the seven months would be $14,000 with the City share at
$7,000.
2. Downtown Merchant Map — The first major project the Merchants would like
to undertake is a map of the downtown area highlighting the merchants.
This is felt to be a very important marketing and public awareness tool.
Several hundred thousand copies would be printed and widely distributed.
The preliminary cost for the project is $25,000 and the Merchants have
requested that the City fund % of the cost at $12,500. The remainder of the
cost will be funded by the Merchants.
It should be noted there are other Merchant projects under development and that there
may be future requests for funding. One of the major efforts the merchants will be
developing is a media advertising campaign. It is our understanding that this program
will be funded by the merchants through merchant contributions. We do anticipate
funding requests for other special events.
The Grants Advisory Board recommended funding in the amount of $19,500 for these
two projects from the Seed Money Fund. The balance in that fund, after funding of the
South Miami Community Development Council "South Miami — Home Again" brochure
in the amount of $2,500, is $9,500. It is recommended that the balance of $10,000 be
funded from Account 001 - 0000 - 223 -4900; Contribution from Shops at Sunset Placa.
RECOMMENDATION
Approval is recommended.
E
RSMA Budget
October 1998 thru September 1999
Income ( Festival) 1992 1995 1997 -1998
Artist's Fees
$
31,375.00
S
31,375.00
S
38,990.00
Food Booth's Fees
$
9,960.00
S
11,561.00
S
9,360.00
Poster and T -Shirt Sales
$
3,455.40
S
3,393.00
S
4,552.00
Sponsor Income
$
1,700.00
S 6,000.00
S
$
40,500.00
Miscellaneous
$
1,451.00
S
585.00
S
3.140.00
In - Kind Contributions
$
6,000.00
Sub -Total
$
47,941.40
Income ( Other )
$
6.000.00
Membership Dues (Merchants)
$
4,000.00
Public Relations Dues (Merchants)
$
102,542.00
Sub -Total
$
4,000.00
Total Income
$
51,941.40
General Expenses
Rent ( Office and Warehouse )
Advertising & Public Relations
Utilities
Web -Page
Misc. ( Office, Stationary, etc. )
Sub -Total
Expenses ( Festival )
Advertising and Public Relations
Entertainment & Stage
Banners and Signs
Judges Fees
Plaques and Ribbons
Artist's Awards
Posters
T -Shirts
Insurance
Application Fees
Labor - Clean Up
Public Works
Police Dept.
Barricades
Port-o -Lets
Radio Rentals
Tent Rentals, etc.
Artist's Coordinator / Assistant
Food, etc.
Children's Area
Misc. ( Printing and Stationary )
Security / Paid Volunteers
Sale Tax Liability
Sub -Total
Expenses ( Other Projects )
Christmas Decorations '98
Holiday Kick -Off and Caroling '98
Safe Streets Halloween '98
Brochure / Map
Web -Page - Additions
April - Mad Hatter's Tea Party
June - Summer Blues Jazz Festival
August - Mini Mardi Gras
Sub -Total
Total Expenses
Total Requested
$ 2,500.00
$ 4,000.00
$ 500.00
$ 1,250.00
$ 8,250.00
S 46,914.00 $ 96,542.00
1998 -1999
$ 36,000.00
S 9,000.00
S 4,000.00
$ 32,000.00
$ 8,000.00
S 89,000.00
$ 4,000.00
$
6,000.00
$
$
4,000.00
$ 4,000.00
$
6.000.00
$ 2,800.00
$
4,000.00
$ 50,914.00
$
102,542.00
3,000.00
$
93,000.00
$ 2,500.00
$
3,000.00
$
$
3,500.00
S 6,000.00
S
10,000.00
$ 150.00
$
36,000.00
$ 600.00
$
750.00
400.00
$
800.00
$ 70.00
$
396.00
$
S
2,000.00
$ 1,250.00
$
1,600.00
$ 1,350.00
$
1.500.00
$ 10,350.00 $ 15,746.00 $ 43,800.00
Requested
$ 36,000.00
$ 8,035.00
S
12,302.00
$
29,056.00
$
15,000.00
$
4,200.00
$ 2,800.00
$
1,825.00
$
450.00
$
3,000.00
$ 750.00
$
595.00
$
10,400.00
$
2,500.00
$ 150.00
$
100.00
$
600.00
$
400.00
$ 70.00
$
70.00
$
500.00
$
350.00
$ 1,350.00
$
1,250.00
$
2,250.00
$
2,500.00
$ 3,225.00
$
3,450.00
$
11,600.00
$
4,000.00
$ 2,520.00
$
4,500.00
$
4,000.00
$ 500.00
$
500.00
$
790.00
$
750.00
$
635.00
$
650.00
$
400.00
$
500.00
$
2.900.00
$
2,500.00
$ 449.00
$
1,362.00
$
6,260.00
3
3,500.00
$
65.00
$
75.00
$ 625.00
$
815.00
$
1,070.00
$
1,000.00
$ 220.00
$
500.00
$
165.00
$
500.00
$ 215.00
$
745.00
$
2.650.00
$
2,500.00
$ 4,170.00
$
3,795.00
$
5,300.00
$
2,500.00
$ 276.00
$
186.00
$
132.00
$
500.00
$
2,160.00
$
2,500.00
$ 1,000.00
$
1,000.00
$
7,000.00
S
4,000.00
$
10,000.00
$
3,000.00
$ 26,355.00
S
28,495.00
S
88,883.00
$
66,225.00
$
3,000.00
S
3,000.00
S
3,000.00
$
3.000.00
$ 500.00
S
1,500.00
S
2.000.00
S
3,000.00
S
3,000.00
$
25,000.00
$
25,000.00
$
5,000.00
$
2,500.00
$
10,000.00
$
10,000.00
$
10,000.00
$
10,000.00
$
10,000.00
$
10,000.00
$ 500.00
S
1,500.00
S
2.000.00
S
69.000.00
$ 35,105.00
$
40,345.00
$
106,629.00
$
179,025.00
$
106,700.00
BOARD OF DIRECTORS
Craig Adler
Johnathan Oaks
Roberta Dickenson
Second Vice President
Little Feet, Inc.
5854 S. Dixie Hwy
Salon One
7216 Red Road
7211 SW 58'" Ave
6256 S. Dixie Hwy.
S. Miami, FI 33143
S. Miami, Fl 33143
PH: 305 /666 -9655
FX: 305/662 -2433
PH: 305/663-0143
Herbert Margolis
5832 Sunset Drive
FX: SAME
Susan Redding
5640 Sunset Drive
PH: 305/ 667 -8941 FX: N/A
Equitable Life
Lucianna Barreto
7930 SW 58' Court
Corresponding Secretary
S. Miami, Fl 33143
18955 Biscayne Blvd
Four Points Hotel
PH: 305/ 661 -7316
FX: 305/ 667 -2499
5959 S.W. 71" Street
S. Miami, Fl 33143
S. Miami, Fl 33143
Curtiss Sibley
PH: 305 /667 -6664 FX: 3051667 -5424
President
First National Bank of South Miami
Ed Beiner
5750 Sunset Drive
Mr. I's Optical
S. Miami, Fl 33143
5817 Sunset Drive
PH: 305/ 662 -5453
FX: 305/ 662 -5450
S. Miami, Fl 33143
PH: 305/661 -1205 FX: 305/284 -0591
David Silver
First Vice President
Ed Boas
Cavanaugh's
Lane's Clothing Store
5744 Sunset Drive
5700 Sunset Drive
S. Miami. FI 33143
S. Miami. Fl 33143
PH: 305/665 -6187
FX: 305/667 -9101
PH:305 /667 -3101 FX: 305/6694790
Gaston Martinez
Treasurer
Chilango's Restaurant (Galu Inc.)
5859 SW 73'" Street
S. Miami, FI 33143
PH: 305/ 663 -9333 FX. 305/ 668 -9222
Sally Miller
Your Father's Moustache
7232 SW 73i° Street
S. Miami, Fl 33143
PH: 305 /665 -9996 FX: 305/665 -5413
Lydia White
Roberta Dickenson
Robert's Western Wear
Recording Secretary
5854 S. Dixie Hwy
The Hanging Basket
S. Miami, Fl 33143
7211 SW 58'" Ave
PH: 305/666 -6647 FX: 305/666 -0554
S. Miami, Fl. 33143
PH: 305/ 665 -4151 FX. 305/ 668 -3309
Karen Dorfman
Lightorama
Herbert Margolis
5832 Sunset Drive
Sunset Stores
S. Miami, Fl 33143
5640 Sunset Drive
PH: 305/ 667 -8941 FX: N/A
S. Miami, FI 33143
PH: 305/ 667 -7577 FX: 305/ 663 -8974
Kim Rosenberg
Koo Koo Roo
Patricia Ritter
18955 Biscayne Blvd
Elelments of Design
Aventura, Fl 33180
5802 Sunset Drive
PH: 305/466 -9001 FX:305/466 -9006
S. Miami, Fl 33143
P14: 305/ 666 -5639 FX: 305/ 666 -2843
Gaston Martinez
Treasurer
Chilango's Restaurant (Galu Inc.)
5859 SW 73'" Street
S. Miami, FI 33143
PH: 305/ 663 -9333 FX. 305/ 668 -9222
Sally Miller
Your Father's Moustache
7232 SW 73i° Street
S. Miami, Fl 33143
PH: 305 /665 -9996 FX: 305/665 -5413
Supportive
Documentation
( For Events )
Ronald jakubisin & Associates
TO: South Miami Merchants Association & City Of South Miami
FR: Ron Jakubisin & Brian Lazar
RE: Advertising /Marketing Services Proposal
April 26, 1999
Here is our proposal for your consideration. I've put the elements of
what we have already discussed in a list format so that there is a clear
understanding of duties and expectations.
Overview
South Miami is an original. And our agency will assist in bringing that message to the world. While the
area offers a unique shopping and dining experience, we feel that the best way to promote retail traffic in
the area is to also emphasize South Miami as a dedicated destination. Because the fact is, South Miami is
also a great place to live and work in. Our overall goal will be to position South Miami as a "Contemporary
Village ".
Recently a story appeared on The Wall Street Journal Report regarding the current trend among successful
shopping malls to "open up" to their customers. They are literally knocking down walls and shearing off
roofs to let the outside in. South Miami already has that. It's an original. To be a "market leader" you are
positioned to take advantage of an upscale and sophisticated boomer market comprised of locals and
out -of -area visitors. People need to perceive that South Miami is a great place to not only shop but spend
the day. By offering a day's worth of activities it will invite visitors to explore the other parts of South
Miami.
Requested Services
In our discussions, the merchants have expressed a need for new promotional ideas, creative execution for
existing promotions, more emphasis on shopping and dining, and a walking map for the area. There has
also been an overwhelming request to change the current perception that South Miami is a parking
nightmare. As part of our services we will address these needs as well as provide additional creative efforts
to establish South Miami as a unique and fun destination.
We envision sponsorship opportunities for event promotion, public relations activity and co -op
advertising, plus tie -ins with local institutions such as corporate sponsors, museums and other cultural
venues.
Advertising • Marketing • Public Relations • 23S Lincoln Road, Suite 317 • Miami Beach, Florida 33139 - 305.S38.2030 • FAX:305.538.3010
Agency Services
The agency will provide the below listed services to the merchants of South Miami as part of our
monthly retainer. This will allow great flexibility for you since you can call on our services without the
concern about creative fees, overtime or rush charges. The retainer will cover all professional services
except normal out of pocket expenses for printing, media space, film, photography, postage, shipping and
other similar items.
1. Create and Plan overall advertising /marketing /public relations theme and focus
2. Develop and evaluate media plan
I Develop new ads and collaterall pieces
4. We have already developed a slogan
5. Freshen the overall identity
6. Create cross - promotional opportunities for retailers
7. Develop special events throughout the year
8. Write newsworthy releases on promotions and distribute to media
9. Design promotional items
10. Design print ads, create T.V. and radio as needed
11. Develop a Media Kit
12. Create a Merchants Association newsletter and membership package.
The agency will provide written estimates for all media purchases, printing and other such services for
your approval. You must approve all such expenditures prior to our making a committment to outside
suppliers on your behalf.
We will also provide you with a monthly report of our progress.
Brief History,
By -Laws
and
IRS Letter of Determination
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Red /Sunset Merchants Association
Contributions in South Miami
Financial Support and Donations:
Street Lights for Dorn Avenue
Holiday Decorations
Jazz Bash
Mother's Day Serenade
Police Officer of the Month
Santa Parade of the Elves
( Originally an RSMA event)
Other Donations:
Holiday Food and Toy Drive
Cure Aids Now
Dr. Martin Luther King Parade
Police Explorers
Sponsored softball and football teams
$ 4,000.00
$ 2,000.00
$ 8,000.00
$15,000.00
$ 900.00 per year
$ 1,500.00 peryear
41h of July ( donated American flags, volunteers, and design and donated banners )
Active Participation:
SR Committee
Parking Commission
Sign Ordinance
PACA
FOPA
Charrette for the Hometown Plan
City of South Miami government
RED /SUNSET
MERCHANTS
ASSOCIATION
INC.
v J W -V03
October 6, 1983
By Direction of the
Executive Committee on 10/5/83
Red/Sunset Merchants Association
5833 Ponce De Leon Blvd.
South Miami. Florida 33146
PROPOSED BY -LAWS REVISIONS /ADDITIONS FOR CONSIDERATION BY
THE BOARD OF DIRECTORS (Board Meeting 10/11/83).
The following represents a rough draft of By -Laws Revisions /Additions
relating to Committee functioning and Event Sponsorshi.p:
ARTICLE X
COMMITTEES AND APPOINTMENTS
Section 1. NUMBER. (((ok)))
Section 2. FUNCTIONS AND AUTHORITY. The focus and scope of each committee
shall be defined by the Board of Directors upon appointment of
the chairperson, who shall recruit committee membership from the Association
membership at large. Internal operation of each committee shall be at the
discretion of the committee chairperson provided, however, that the chairperson
shall be responsible for:
a. Furnishing committee reports at regularly scheduled Board meetings.
b. Formulating a proposed bud et for any Association Event or Association
Co- Sponsored Event, as descr.Sbed in.:Artic a XI to be submitted to
the Board of Directors or approval prior to said event Submission
of a proposed budget for annually held events should occur in June
via the Executive Committee for its preparation of an Association
Bud et and presentation to the Board in July. Submission of a Proposed
budge[ for new events should occur no later than two Z months prior
to said event.
C
Any deviations from a Board of Directors approved budget will necessitate
Board approva and, in no case shall a committee expend monies of the
Association without specific authorization of the Board of Directors
as recorded in Board Meeting minutes.
As a matter of course, ro osed bud ets should i
cost overrun amount, an may inc u e a etty as
Securing Board of Directors, or its designee ap
publishing any oubiic annnunrpmpnt and alvp rr ici
lude a 10% - 20%
�und not to exceed $100.
roval prior to
g relatinq to the
event.
d. Securing Board of Directors or its designee approval prior to allowin
any outside business individual Or org anizati on to participate in an
Association Event or Association Co- Sponsored Event.
Section 3. BLOCK CAPTAINS (((ok except delete the word annually on ist line)))
(new) ARTICLE XI. EVENT SPONSORSHIP AND MANAGEMENT
see next pages
remaining Articles to be renumbered as:
ARTICLE XII. PARLIAMENTARY PROCEDURE
ARTICLE XIII. FISCAL:.YEAR
ARTICLE XIV. AMENDMENTS
2 of 3 pages
RSMA PROPOSED BY -LAWS
REVISIONS /ADDITIONS 10/6/83
------------------------------------- ---- --------- ------ ---- -- - -----
(all new) ARTICLE XI.
EVENT SPONSORSHIP AND MANAGEMENT
The Red /Sunset Merchants Association recognizes the importance of
participation of other businesses, individuals and organizations
in meeting its stated purposes and goals, and as hereinafter
described, has outlined four (4) levels of event sponsorship.
Section I. RED /SUNSET MERCHANTS ASSOCIATION EVENTS.
Red /Sunset Merchants Association Events are defined as those activities
that have major financial sponsorship, in whole or in part, by a
business, individual, or organization participating with the Association. These
events are managed under the complete direction of an Association Committee with
the following provisions being operative:
a. The level of financial sponsorship or underwriting shall be
approved by the Board of Directors upon recommendation by the
Association Committee responsible for the event.
b. The financial level of sponsorship shall be taken into account by
the Board of Directors, who shall determine the amount and size
of credit given to a sponsor(s) in any announcements and advertising relating to
the event.
C. It shall be at the sole discretion of the Board of Directors to
give credit, in any announcement or advertising of an Association
Event, to cooperating businesses, individuals, or organizations.
d. No business, individual, or organization can be considered a
sponsor without major and direct financial contribution to the
Association. "Services in kind" from a major.sponsor may be defined as major and
direct financial contribution by the Board of Directors.
e. All sponsorship funds, with the exception of "services in kind"
as indicated above, shall be deposited directly into an Association account, and
dispersement of funds shall be based on a Board of Directors approved event budget.
f. The term SPONSOR in any announcement or advertising of an Association
Event shall mean major financial participation in said event.
g. The term IN COOPERATION WITH in any announcement or advertising of
an Association Event s a mean assistance, including manpower,
use of facilities or equipment, minor financial participation, etc. in said event.
Examples of cooperating organizations are:
(I) In Cooperation with the City of South Miami
(2) In Cooperation with ABC Company (poster printing)
h. All announcements and advertising of an Association Event shall
ASSOCIATION EVENT. feature the Association Logo and the phrase A RED /SUNSET MERCHANTS
i. All proceeds f
collected by the
j•
rom an Association
fees and proceeds from anything
Treasurer and deposited into the
Event, including registration
sold by the Association shall be
appropriate Association account.
All bills relating to an Association Event shall be paid by check
from the appropriate Association account, provided however, that
a Petty Cash Fund of no more that $100.00 may be used for minor expenses if said
Petty Cash Fund is part of the event's aoDroved budoer_
A
1
RED /SUNSET
MERCHANTS
ASSOCIATION
INC.
Red/Sunset Merchants Association
5833 Ponce De Leon Blvd.
South Miami. Florida 33146
BY -LAWS CHANGE (By -Laws approved June 14, 1983)
The following represents By-Laws Changes needed to effect
the Board of Directors decision on August 9th to change
the number on the Board from a total of 11 to a range
of 11 -17 members:
ARTICLE Vt. BOARD OF DIRECTORS
Section I. COMPOSITION. The Board of Directors shall consist of eleven (11)
to seventeen (17) members of The Association in good standing,
and s a nc I u e t e six (6) officers and at least five (5)
directors at large. The Board of Directors, including the officers, shall be
elected by the membership of The Association at the Annual Meeting in May.
Section 2. DUTIES.(((ok)))
Section 3. TERM OF OFFICE.(((ok)))
Section 4. VACANCIES. All vacancies on the Board of Directors, including
Offtcers, shall be filled by the Board, such member to serve
for the duration of an unexpired term. provided , however, that
it shall be at the Board's discretion to fill an director at large position
over t e miriimum total of eleven ll Board members.
Section 5. EX- OFFICIO MEMBER.(((ok)))
Section 6. QUORUM. A majority of the total number of Board members shall
constitute a quorum. The ex- officio member may be used to establish
a quorum if necessary in which case this individual shall be eligible
to vote on Board decisions for said meeting.
Section 7. MEETINGS. (((ok)))
-------------------------------------------------------------------
ARTICLE [X. NOMINATION AND ELECTION OF
DIRECTORS AND OFFICERS
w) Section 5• ELECTION OF ADDITIONAL DIRECTORS AND OFFICERS. Any increase in
the total number of directors and officers, which would result from
amendment to the By -Laws by the Board of Directors, will necessitate
utilization of the procedure outlined above and election at the next regularly
scheduled Association Meeting.
By -Laws Amended by Board of Directors 01-5442
(2/3 majority of Board approval needed)
�.r
Red Sunset Merchants Assoc atlon, Inca
BY -LAWS (Adopted j )
ARTICLE I. NAME
This organization is incorporated under the laws of the
State of Florida and shall be known as the Red - Sunset Merchants Association,
Inc.
ARTICLE II. PURPOSE
The purpose of the iced Sunset Merchants Association, Inc.,
hereinafter referred to as The Association, is as follows:
Section 1. To aid in the beautification of the Red Road and Sunset Drive
areas, and to anticipate and provide for future requirements
of that section in connection with traffic, transportaticn,and building
progress.
Section 2. To aid In the maintenance of the Red-Sunset area, above
described, and streets adjacent thereto, as thoroughfares of
the best and most modern type; to be active and watchful for the protection
of the territory thus embraced, and for the furtherance of all action looking
to its betterment to.preserve at all times the highest and best interests of
said streets and of the members of The Association in their relationships
thereto; and, generally to aid in every way the advancement of the civic
welfare of the Cities of South. Miami, Coral Gables, and adjoining areas.
Section 3. To promote the general welfare of the Red- Sunset area, above
described, and the owners of the stores, firms, and services
thereof.
ARTICLE III, LIMITATION OF METHODS
The Association shall be nonpartisan and nonsectarian, and
shall take no part in, or lend its support to, the election or appointment
of any candidate for city, county, state, or federal office.
yn ✓N .l �L T'F `wMAlj �-iN 1.
d.
5 5 ? Jy. t �. +et• 4� 4P
N y��
------------------ a
BY -CANS Data; y- /�
-- -- ,-�-'- -- -- -- --- ----- -- ------- -
ARTICLE IV, MEMBERSHIP
Section 1. a. ELIGIBILITY. Any reputable person, firm, or partnership
engaged In business In Ic.bounder.l.
Thn a ion.tot b the Board of D rectors and h- re�nat <e
e� °- �Y.. the
Board o Directors or its designated authority. In addltlo . , ar .,.:„s'
Directors may a rove membe I lnfbfllt� ou side 71167cleITH arpgigeogriphle
e ona a except on a51 a ou am '- o'ra .r,a
0 GEOGRAPHIC SOUNDERIES. The geographic bounderles of The
Association are shown in map format below:
W
Q
N
C
h
Section 2. a. CLASSES OF MEMBERSHIP AND VOTING PRIVILEGES. There shall be one
class of membership - Regular Membership. Each member shall
be entitled to one (1) vote and no person, firm, corporation, or partnerhhip
shall be entitled to hold more than one (I) membership with voting privileges.
b. DUES. Annual Membership Dues shall be determined by the Board
of Directors and shall be/payab e in January of each year.
i �_ c
Red - Sunset Merchants Asso latlon 3 or u pages
BY -LAWS Date: / 3
----------- -- ---- -- -- ---"------------------------ --- --- ---- ------- ---- ------- ---
ARTICLE V,
ASSOCIATION MEETINGS
Section I. ANNUAL MEETINGS. The Annual Meeting of The Association shall
be held during the month of May at a date and place determined
by the Board of Directors.
Section 2. REGULAR AND SPECIAL ASSOCIATION MEETINGS. There shall be at
least five (5) Regular Association Meetings including the Annual
Meeting in May. In addition, the Board of Directors may set Regular Association
Meetings whenever it may be considered necessary or desirable. The Board of
Directors shall call a Special Association Meeting upon receipt of a petition,
signed by not less than twenty-five per cent (25 %) of the members.
Section 3. QUORUM. Twenty per cent (20 %) of the Association membership
shall consitute a quorum at all Association Meetings.
Section 4. NOTICE. Notice of Regular Association Meetings shall be given
to each member at least fifteen (15) days in advance. Notice of
Special Association Meetings shall be given to each member at least five (5)
days in advance.
ARTICLE VI, BOARD OF DIRECTORS
Section 1. COMPOSITION. The Board of Directors shall consist of eleven (11)
members of The Association in good standing, and shall include
t e six (6) officers hereinafter provided and five (5) directors at large. The
Board of Directors, including the officers, shall be elected by the membership
:I of The Association at the Annual Meeting held in May.
Section 2. OUT IES. The Board of Directors
The Association subject only to
and the Articles of Incorporation. The Board
for policy and decision making of The Associa
Annual Budget in July of each year, and shall
activities of The Association.
shall be the governing body of
the limitations of these By -Laws
of Directors shall be responsible
tion including the approval of an
plan and supervise the events and
Section 3. TERM OF OFFICE. Directors and Officers shall be elected each
year to serve for a term of twelve (12) months, and shall take
office following the Annual Meeting in May. No Officer may hold the same
offic r more than two (2) years consecutively.
Section 4. / VACANCIES. All vacancies on the Board of Directors, including
Officers, shall be filled by the Board, such member to serve
vfor the duration of an unexpired term.
`'V-A Section S. EX- OFFICIO MEMBER. The immediate past President of The Association
shall serve as an ex- officio member of the Board of Directors, if
his/her term of office as a Director has expired. This individual may attend
and participate in all Board meetings, bct shall be ineligible to vote on Board
decisions except as hereinafter provided.
9
,nea- sunset nercnants mss ciatlon 4 of 8
BY -LAWS Date: 3 pages
Section 6. QUORUM. Six (6) members of -)the Board shall constitute a quorum.
_i� The exrofftC+0- 1rembeT- m4ybe used to establ I sh a quorum if
necessary in which case this individual shall be eligible to vote on Board
decisions for said meeting.
Section 7. MEETINGS. The Board of Directors shall meet monthly, the time
and place to be determined by the Board. Absence from three (3)
consecutive Board Meetings as recorded without a valid excuse, as determined
by the Board, may be construed as a resignation'. A Special Board Meeting may
be called at any time by the President or by six (6) Directors, provided that
when called otherwise than by the President, each Director shall be called or
contacted personally stating the purpose of the meeting. At least three (3)
hours notice preceding a Special Board Meeting shall be given.
ARTICLE VII, EXECUTIVE COMMITTEE
Section I. COMPOSITION. The Executive Committee shall consist of the
officers of The Association: President, First Vice President,
Second Vice President, Recording Secretary, Corresponding Secretary and
Treasurer.
Section 2. DUTIES. The Executive Committee shall be empowered to act on
all matters pertinent to Association affairs where decision
is required prior to the next regularCy sche u e ee.tin�d where,
in the opinion o>�be- xeEuefve- Committee-; such_dgcision does not occasion
calling_a_Special Board Meeting. It shall be the responsibility of the__
Executive Committee to prepare a proposed Annual Budget, said budget to
be submi tted to the Board of Di rectors for approval in July of each year.
-
Sec tion }; --tttt TAFtOM�- The- Exe cut i ve Commi ttee shat I report ,i.ts.acLions
to the Board of Directors at Efe n2x r-regua-Ty scheduled Board
Meeting following such action and may not:
a. Act contrary to the policies of The Association and may
not overrule actions of the Board of Directors.
b. Make any expenditures of Association funds in excess of
two hundred dollars ($200) without prior Board approval.
Section 4. MEETINGS AND QUORUM. The Executive Committee may meet as deemed
necessary, refer matters brought before The Association to a
proper standing committee, which it may designate, or directly to the Board.
A quorum of the Executive Committee shall consist of a majority of officers.
Red-Sunset Merchants A so latlon 5 of B Pages
BY-LAWS Date: 5
----- - -------- - - - - - - -11 ----------------------------------------------------
ARTICLE VIII, OFFICERS
Section I. PRESIDENT. The President shall be the chief executive officard
of The Association and its official spokesperson. He /She shall
preside at all Association Meetings, Board of Directors Meetings, and Executive
Committee Meetings. The President shall execute such papers as may require
an official signature, exercise a general supervisory control over the affairs
of The Association, and make such reports to the members as are requested by
the Board of Directors. The President shall appoint the chairperson of all
committees and shall be an ex- offlclo member of all committees.
Section 2. FIRST VICE PRESIDENT. In absence of the President, the First
Vice President shall preside and perform all necessary duties
of the President. The First Vice President shall also serve as an advisor
to and be an ex- offlclo member of, all committees of The Association.
Section 3• SECOND VICE PRESIDENT. The Second Vice President shall assist the
President and First Vice Pres. in the performance of their duties.
In addition, the Second Vice President shall be responsible for maintaining a
viable communications network, which shall Include supervision of Block Captains,
within The Association.
Section 4. RECORDING SECRETARY. The Recording Secretary shall record and
keep minutes of all meetings of The Association, including
Association Meetings, Board of Directors Meetings, and Executive Committee
Meetings, and shall have charge of all papers pertaining to Association affairs.
The Recording Secretary shall compile information for the Association Directory
to be published each year. The Recording Secretary shall also
prepare a summary report of the year's activities for presentation at the
Annual Meeting in May of each year. A copy of all written material, corres-
;onderce, and reports of The Association shall be given to the Recording
Secretary .
Section 5• CORRESPONDING SECRETARY. The Corresponding Secretary shall be
responsible for any letters, public announcements, or other
written material pertinent to Association affairs, as requested by the Board
of Directors. In addition, the Corresponding Secretary shall be available to
assist all committees with their correspondence and public announcements. Any
document requiring the signature of an officer other than the Corresponding
Secretary shall have the approval of said officers prior to execution of said
document.
Section 6. TREASURER. The Treasurer shall be responsible to the Board of
Directors for the conduct of The Association's financial affairs,
and shall maintain all records pertinent thereto, such records to demonstrate
clearly the financial status of The Association at any given time. The Treasurer
shall initiate checks from Association accounts as authorized by the Board of
Directors, and shall have such checks countersigned by either the President
or =irst Vice President of The Association. The Treasurer shall be responsible
For the collection and recording of all Dues payable to The Association, Said
Dues to be set apart from the current fiscal year Funds for use in the following
fiscal year. The Treasurer shall prepare a summary of the year's financial
activity for presentation at the Annual Meeting in May of each year.
0
Red - Sunset Merchants Asso latlon 6 of 8 pages
BY -LAWS Oata:
--------------- - - - ----------------------------- - - - - --
ARTICLE IX, NOMINATION AND ELECTION OF
DIRECTORS AND OFFICERS
Section I. The election of Directors and Officers shall take place at the
Annual Meeting of The Assoclation in May. The Board of Directors
shall select a date and place and thereafter the President shall appoint a
Nominating Committee at least forty-five (45) days prior to the election data.
Section 2. NOMINATING COMMITTEE. The Nominating Committee shall consist of
five (5) members of The Association, at least three of whom, are
Board Members. One of the Board Members shall serve as chairperson of the Nomina-
ting Committee.
Section 3. NOMINATION PROCEDURE. The Nominating Committee shall prepare a
slate of nominated Officers and Directors at large and shall be
responsible to fill the total number of position openings. It shalt be the
responsibility of the Nominating Committee to advise and secure the consent
from nominees prior to distribution of the Nominations to the membership of
The Association.
a. All nominees shall be members in good standing of The
Association, and Officer nominees shall have a minimum of
one (1) year service on the Board within the previous three (3) years.
b. The nominations shall be prepared on a Ballot Sheet showing
the full name of the nominee, his /her respective business name
and telephone number, the position for which the individual has been nominated
and appropriate space for ballot selection of nominees from the floor.
1) Nominations for Officers shall be in descending order and
nominations For Board Members at large shall be in alpha-
betical order.
2) A brief outline of floor nomination procedure and election
procedure shall accompany the Ballot Sheet.
c. The completed Ballot Sheet shall be submitted to the Board
of Directors thirty (30) days prior to the election date for
distribution to the members of The Association at least fifteen (15) days prior
to the election date.
Section 4. ELECTION OF DIRECTORS AND OFFICERS. After opening the Annual
Meeting in May, the chairperson of the Nominating Committee shall
be requested to conduct the election in the following manner:
a. A formal presentation of nominees shall be made, identifying
each nominee to the membership.
b. Nominations from the floor shall be accepted provided. however,
that nominations from the floor shall not exceed a total of
eleven (II) and there shall be no more than two (2) floor nominations for any
officer position.
C. Committee nominees for Board Member at large positions may
not be nominated `or officer oositions from the `loor.
d. After the close of nominations, the membership shall be
requested to complete their ballot selections for collection
and tabulation by the Nominating Committee.
neo- awlaaL norcnants Ass elation
BY -LAMS Date J Of B pages
: / �ij
-------------- - - -�1- /yJ-------------------------------------------------------
e. The Board of Directors and Officers therein shall be
selected by a simple majority of the members present.
There shall be no voting by proxy.
f. Absentee ballots must be completed and submitted to
the chairperson of the Nominating Committee prior to
the beginning of the Annual Meeting,
g. If a tie vote occurs for a Board or Officer position, the
current Board of DirectorJ s shal l hold a Special Board Meeting
within three (3) days following the election to make a final determination as
to the positlon(s) In question.
h. The new Board of Directors and Officer therein shall be
announced to the membership prior to the close of the Annual
Meeting. Any position determinations made by the Board of Directors, as
Stipulated above, shall be announced to the membership via circular within
one (1) week following the election.
I . The old and new Board of Directors shall meet prior to the
June Board Meeting for orientation purposes.
ARTICLE X, COMMITTEES AND APPOINTMENTS
Section I. NUMBER. As many standing or special committees and special
appointments as are deemed necessary shall be created each
year by the Board of Directors to accomplish the projects of The Association
as determined by the Board of Directors. All chairpersons and special
appointments shall be made by the President.
Section Z. FUNCTIONS AND AUTHORITY. The focus and scope of each committee
shall be defined by theBoard of Directors upon appointment of
the chai rperswn w6 4 � • "o—membership from the Association
mmbership- atr_Iarge —The chairperson shall be responsi6ie'fo+�furn ishing
e
reports of progress and minutes of each commi ttee meeting monthly to`th
President, for presentation to the Board of Directors at its regularly \
scheduled M QeriAf5 I Internal operation of each committee shall be at the
discretion of the committee chairperson, provided that all committee actions
�
e reported, ail public announcements— arfid-- advertIs ing'dteappnroved"by-the Board
O it u rectors prior to publication, and provided that in no case shall a committee
expend monies of The Association without proper and specific authorization of
the Board of Directors as recorded in the Board Meeting minutes.
Section 3. BLOCK CAPTAINS. The Block Captains shall be appointed anrveifiy —�
by the Board of Directors to serve as liaison individuals
between the Board of Directors and the members of the Association. It shall
be thetR, responsibility to distribute announcements and other Association
material, make telephone calls to their block regarding upcoming Association
meetings, transmit information relative to member concerns to the Second
Vice President for presentation to the Board of Directors and, in general,
serve as the communications network of The Association.
/v
'aY -LAWS Date: �f/v
--- -- ------------ --1-e ----------------------------------------------------
ARTICLE XI, PARLIAMENTARY PROCEDURE
The .proceedings of all meetings within The Association shall
be governed by and conducted according to the latest edition
of Robert's Rules of Order, Revised.
ARTICLE XII, FISCAL YEAR
The fiscal year of The Association shall be from July 1
through June 30, a twelve month period. p°
ARTICLE XIII, AMENDMENTS
Section 1. AMENDMENT BY THE BOARD OF DIRECTORS. These By -Laws may be
amended or repealed at any regular or special meeting of
the Board of Directors provided that a two- thirds (2/3) majorl' of duly
elected birectors "an m
d Officers shall vote in favor of such endment or f.
repeals. A written copy of any change must be given to each �6ii it of
the Board of Directors at least flve,,,,(5) day.1 prior to the meeting at
which final vote on the change is scheduled.
Section Z. These By -Laws, effective as of the date of passage as recorded
in the minutes of the Board of Directors, shall constitute
all the By-Laws of the Red - Sunset Merchants Association as of this date and
all prior By -Laws are hereby repealed.
By -Laws adopted
By -Laws Revision Committee: Ronald P. Koszuta, chrmn, / Ronjo.
Roberta Dickinson / The Hanging Basket
Astrid Ulfsparre- Weinkle / Sparkle Plenty
Final Version typed 6/1/83 after 5/25/83 Executive Committee Meeting
C,n
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Names and Addresses
of
Board Members
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COCONUT GROVE ■ CORAL GABLES ■ KEY BISCAYNE ■ LITTLE HAVANA ■ MIAMI ■ SWEETWATER ■ WEST MIAMI ■ WESTCHESTER
NEIGHBORIff"6hS
THURSDAY
ENTML
South Miami
'IS !I, IM"
stress
FEBRUARY 18, 1999
with art show
RATA MA110W r1erW"
15 YEARS AND RUNNING: Fred Hunt, whose watercolor of Illy International Arts and Crafts Festival's poster, checks out the
pads and alligators was selected for this year's South Miami finished product with festival chalrwoman Patricia Ritter.
Getting to the
festival will be
the hard part
By CHARLES RARM
HW&d Stan wmer
Some shopkeepers have dis-
played a business as usual atti-
tude. Others eagerly anticipate
he crowds._ City_o_f_ficials are
taking a wait - and -see approach.
About the only thing certain
as thousands flock to South
Miami's Sunset Drive for the
15th rendition of the Interna-
tional Ails & Crafts Festival this
weekend: The city will be bust-
ing at its seams with traffic, and
people... and, of course, music,
an and food.
"It's the first time that we
have had a major art festival
that includes the closing of Sun-
set while The Shops are open,"
South Miami City Manager
Charles Scurr says. "We think it
is going to be sag of a
maximum -type traffic sce-
nario."
City officials speak slowly and
methodically in discussing the
weekend's activities and the
huge traffic tie -ups and parking
problems that may come with it.
Not only do officials believe
crowds of 200,000 will visit over
the two days of the festival, and
about that many will also visit
The Shops, but the crowds will
descend while the city's most
important thoroughfare, Sunset,
is closed from Red Road to U.S.
1.
Scurr said city workers will
spend the weekend monitoring
how the crowds will affect the
residential neighborhoods to the
south of The Shops.
PLEASESEE ART SNOW, 10
The Coral WAW1 a .no,r.Z
Gables Farmers
M ark01'S from I ■ BACK IN BUSINESS I ■ A BEEP AWAY I ■ INDEX
IT'S ALL IN THE DETAILS: Jeweler Robert Wynn works on a
Project for the South Miami International Arts and Crafts Festival
to be held this weekend.
A bit hard to get to,
but show's worth it
ART SHOW, FROM 1
To alleviate some of the
build -up, police and city work-
ers will try to route visitors aim-
ing for The Shops' 1,800 -space
Parking garage to meters along
Southwest 73rd and 74th streets
and to the South Miami Metro-
rail Station across U.S. I, where
an additional 1,800 spots are
available.
Mayor Julio Robaina said for
everything to run smoothly, visi-
tors will have to learn of parking
venues outside the new mall and:
take instruction from police.
"This is something that will
educate people on parking out-
side the garage," Robaina said.
" It's the first test to see the inter-
action between people coming
in large numbers to South
Miami and the street being
closed."
Business owners along the
city's main corridor have mixed
feelings.
Beverlee Kagan can't Seem to
wait for the crowds that will
overflow from Sunset and spill
right into her store.
The owner of Beverlee Kagan
4ntique and Vintage Jr,elry on
Sunset plans to open Sunday —
wmething she has not done to
the past, but said she is strongly
<onsidenng in the future.
'This will be our ninth festi-
�al_ We meet a lot of wonderful
People from around the world,"
Eagan said Monday aftemoon.
"We have our doors wide open.
Our sale; are larger. People who
can't rind stuff during the festi-
val come here."
NM all aIi . xl _', d:.. e....
Fh01a to Mel 11uWU / He w Slen
AT THE SCENE: Artist M. Hilton Cohen paints landscapes and portraits at the festival, which will
shut Sunset Drive down from U.S. 1 to Red Road.
1
F.,id
l\ r
4
FINE FIBERS: Fiber artist Tabitha Thomas. with her daughter
Nadezhda, 2, shows the work she will exhibit this weekend.
asm.
Marilyn Abnl owns Mommy.
Please, a children's store just
across Sunset from the antique
shop. 'fhe store has been in
South Miami for seven years —
"It kind of inconveniences
our customers because of the
Parking, " Abnl said. "But we do
get more exposure. People
looking in, and then coming
back later.'
South Mi mi'sInterne-
tional Arts & Crafts Festival
will run from 9 a.m. to 5
p.m. Saturday and Sunday
on Sunset Drive between
U.S. 1 and Red Road.
Perking Is available at The
Shops of Sunset Place, but
get there early. Otherwise,
city officials suggest using
metered spaces along
Southwest 73rd end 74th
streets or the South Miami
Metrorail Station lust
across U.S. 1 from The
Shops. From there, you
Can walk or wait for a trot-
ley that Solves about every
20 minutes.
Hawn, owner of the Garden
Gate, a'couple of shops down
from Mommy, Please. It's
Hawn 'S 13th year in South
Miami. He's kind of ho -hum
about the festival.
Hawn said he may open a lit-
tle earlier Saturday and Sunday;
otherwise, it's business as usual.
"We do better after the festi-
val. People find us and they
come back later to buy things'
he said.
The festival itself will include
several first-time features.
Interactive spin and sand an
await kids, who also will get a
chance to see the work of their
peers. A booth showing the work
of MIaml -Dade County's bright -
esr young artists, New Genera -
tions.' -A Oncsh -Wifk the�Future
be given to winners in the ele-
mentary, middle and high
school levels.
The Shops at Sunset will spon-
sor demonstrations of weaving
and pottery by the Florida
Craftsmen, and paintings on
wood, pottery and furniture by
the Mocking Bird Society of
Florida Decorative Painters will
be shown in The Shops' banyan
court along Sunset.
The theme of this year's show
is evolution. Festival Chair-
woman Patricia Ritter, the
owner of Elements of Design on
Sunset, said the event is timely
because "South Miami itself is
growing."
She said Coconut Grove artist
Fred Hunt's watercolor of lily
pads and alligators was chosen
over three other entries as the
festival poster.
"It depicts evolution at its
best — the survivor." Ritter
said.
Ritter has attended work-
shops on the city's parking and
traffic woes and knows some
folks might get a little frustrated
trying to get to the weekend's
biggest party.
But she's certain once that car
doors slam shut, the colors and
smells rising from Sunset will
make it all worthwhile.
" I think it's going to be a great
festival," she said. 'When we
were judging the works of all the
anists, some of the new ones
had the judges just coohmg and
ahhhini
Herald staff writer Charles
Rabin. cart be rent by o -ma,I
K THURSDAY, FEBRUARY 25, 1998, THE HERALD
Tiny S. Miami able to squeeze in 150,000 visitor.
ay CHARLES RABIN
Harald Stan W "tar City officials say their recommendations for alternative parking
South Miami pssscd a major proved effective during last weekend's arts and crafts festival.
vrking stress test last weekend
-.hen City officials estimated
'.hat 150,000 v¢rtorS descended
In the tiny city during the Inter
iational Arts and (hafts Festi
al.
According to Miami -Dade
Transit Agency figures, 775 Fes.
,ival -goers paid $3 over the
weekend to park at the South
Miami Metrorail, directly across
the street from closedofT Sunset
Drive and The Shops at Sunset
Place.
Some said getting in and out
of the festival was a breeze.
Mary Ann Jordan went to the
movies at The Shops a couple of
weeks ago and used The Shops'
parking garage. The lines were
long and spaces were too tight,
she said.
Sunday, she found a different
spot.
"1 parked across the street at
Metroraii. It was a piece of cake.
1 was in and out in minutes."
she said. "From now on during
[he busy stuff, 1'11 park there.
Otherwise, 11l park on the
street."
City officials have claimed all
along that traffic ne -ups and
long waits in The Shops 1,800 -
spot garage could be avoided if
nsaors would make use of the
1,800 spaces at Mctrorail.
At no time since The Shops
opened at the start of the year
have more than a couple of hun.
dred cars parked there, City
Manager Charles Scurr said.
That number nearly quadrur
dun ng the busy weekend.
South Miami Assistant
Manager and Planning Direc
Sabrata Basu mid Tuesday
has not received any negat
feedback from residents c,
ceming the weekend festival.
"I haven't heard any ma
complaints about traffic or
parking," he mid. "We also k.
an eye on the residential arc
and there have been no sign .
cant issues."
lferald staff writer Cha.
Rabin can be reached by a -m
at tx.bin(dhanld.
STRINGING ALONG
The International Arts and Crafts Festival brought an esti.
mated 150,000 visitors to South Miami. Above, B.J. Lang
demonstrates the art of weaving. At right, a close -up New
shows the details of the technique. At far right, soloist Bob
Culberton plays the Chapman Stick.
troae. a auonA 11FLtiAnO y rc. rn. tw.H
L[ ... KENDALL ■ SOUTH MIAMI ■ CORAL GABLES I• RICHMOND HEIGHTS ■ SUNILAND ■ WEST KENDALL ■ PINECREST
iitl Cl'�FCi ..
. n1St7t{1t���� riff rtiii
NEIGHBORS .
a KEeoeu an, THURSDA`
1'1._ Miami 7L]OMO FEBRUARY 25, 199:
South Miami International Arts
& Crafts Festival, Feb. 20 =21
BY LEE STEPHENS
The Red Sunset Merchants Association is
looking forward to the best ever South Miami
International Arts & Crafts Festival, Feb. 20-21.
Approximately 175 artists will be fea-
tured at this year's festival, which is ranked
in the top 200 Fine Craft festivals in the
country by Sunshine Artist magazine.
The festival, now in its 15th year, will be held
on Sunset Dr. between S. Dixie Highway and Red
Road, Saturday and Sunday ftom 9 a.m. to 5 pm
"We have significantly increased the qual-
ity of the ans this year," said association mem-
ber Sherrie Avery, adding that the artists who
applied this year were of a higher caliber.'"Me
reputation is that the better artists like to be a
part of this festival."
Local artist Fred Hunt- isthe•featured-
poster artist of the festival.
For first tune, the festival will also havejtmed
art by local school children from elementary, mid-
dle and senior high school categories. The students
will have their own art booth, and a local student
designed a T-shirt for the children's art exhibit.
Entertainment for the festival will
include musical groups, a 30 -foot climbing
wall, story telling and other kids' activities,
food vendors, and of course festivalgoers
can enjoy the new widened sidewalks,
Local merchants on Sunset Drive will be
open forregular business throughout the festival.
Supportive
Documentation
( For Advertising Campaign )
The Downtown Merchant
March 1999
Downtown Merchants in South Miami are thrilled and excited about the City's changes; about where
the process is leading, and about the City taking a giant step forward to take it's place among South
Florida's very finest communities. But like any type of progress, now that the architect's dreams have
become a reality, there are problems that need to be addressed. The merchants are exhausted, some
near collapse, taking the brunt of this exciting process right in the face ... right in the wallet.
• During the past 2 years, the merchants have suffered an annual 20% to 40% loss of sales because
of construction, congestion, negative press, and lack of parking. This adds up to an average of
$ 100,000.00 per each business ... over 20 million dollars in lost revenues for our relatively small
commercial area.
• In order to cope, many merchants have put everything they have and can borrow on the line.
They have sold off assets, mortgaged their homes, liquidated retirement funds, and borrowed all
that they can ... all in hopes of being a part of the future of South Miami.
• And merchants have tighten their belts until they can hardly breathe ... laying off staff, working
endless hours and cutting costs where ever possible. They have been running in emergency mode
for sometime.
• Merchants now face the growing pains of assimilating The Shops of Sunset Place, and the mixed
blessing of huge crowds and cars pouring into streets and parking lots not yet ready to manage
them efficiently.
• And upon the onset of further construction, although parking is definitely needed, a great number
of merchants will not have the resources to survive. There has not been enough recovery time,
income accumulated, debt reduction nor adequate city planning done to ensure a continuation of
business. The impact of "rushed" solutions and "fast tracked" plans will be devastating.
While beautiful, and sure to be an ultimate success, South Miami still looks forward to many long
months, years of smoothing out the rough spots. And although, we have all shared in the challenges of
meeting budgets and making ends meet ... The merchants are the ones who have stood the front lines.
The situation is desperate. The merchants exhausted. The price of progress should not include the
destruction of what is, and has been for generations, a positive force in the community. The merchants
must not be allowed to be sacrificed, used up and thrown away. After bearing the majority of the weight
of this process, and remaining dedicated to their shops, the City, and the promise of what's been
envisioned for South Miami; they now deserve the support, understanding and cooperation of the City
and others to help to fulfill their dreams.
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CORAL GABLES GAZETTE • FEBRUARY 10-16.1999
City to discuss
downtown traffic
at workshop
By Sebastian del Mdrmol
Three weeks and thousands of
cars after the Shops at Sunset
Place opened in downtown, South
Miami residents are still figuring
out how to cope with their new
big brother and the traffic con-
gestion he's brought to the City of
Pleasant Living.
The numbers are staggering.
According to Pam Weller, gen-
eral manager of the Shops, on
certain weekend days the Shops
parking lot turned over almost
four times — roughly equivalent
to parking about 7,500 cars. And
that's only in the Shops.
Add to that the litany of mall -
goers who park in nearby garages,
legally or illegally, on the street
or on the lawns of residences and
the situation seems even more
desperate.
Despite some stop -gap mea-
sures to curb traffic and parking
problems — including a trolley
service and additional city em-
ployees directing traffic — the
city has yet to make any kind of
dent in the situation.
"Initially the traffic resulting
from the Shops was an absolute
disaster for our neighborhood,"
said Kathy Deutsch, who lives
west of Red Road (SW 57 Ave.)
near SW 80 St.
She said that cut- through traf-
fic was overwhelming her neigh-
borhood and presenting substan-
tial dangers to residents who like
to walk their dogs and take baby
strollers around in the problem
area.
At the city's last commission
meeting, Deutsch and a bunch of
her neighbors who live near down-
town South Miami asked for the
city.to develop a. plan _to address
the parking and traffic problems
affecting surrounding residential
- � ; -1,U 1, Aa
The city commission will take
the first step in developing such a
plan when it holds a workshop at
6 p.m. at the Sheraton Four Points
Hotel, 5959 SW 71st St. on
Wednesday, Feb. 10.
As well as giving presentations,
city staff will attempt to answer
what surely will be an onslaught
of questions from residents.
"We have three pages of notes
from citizens we will try to an-
swer," said Mayor Julio Robaina.
Among the suggestions that
Deutsch said residents would
make was the possible barricad-
ing of streets duringcertain dates
and times.
"We have to sit down with the
city to figure out what can be
done. It's pretty disturbing," she
said.
"A year ago we mentioned all
this to the city commission but it
hasn't been addressed properly,"
Deutsch said.
While Weller said that the
Shops would not be part of
Wednesday's workshop, she did
say that the mall was doing it's
part to deflect traffic out of down-
town South Miami.
She said that the mall had
already contracted out an inde-
pendent parking attendant to fa-
cilitate public parking at the
Metrorail station from Thursday
to Sunday, although the facility
was currently being
underutilized.
Weller also said that the mall
had hired more traffic directors
and that the mall's developers,
the Simon Property Group, was
currently negotiating with Tire
Kingdom, 5814 S. Dixie High-
way, for the possible purchase of
the property adjacent to the
Shops.
That property would then
likely be converted into additional
narkinv anaro.
TRIBUNE
18 - 31, 1999
The down side of progress
BY ROSS BROWARNIK
;z For the past year, this
column has been devoted to
sharing useful, tried -and-
true tips and techniques that
can help businesses be more
successful in their marketing and adver-
tising efforts.
judging by the letters and email I
have received, many of you have put
these ideas to work in your own compa-
nies and have found them to be most
beneficial.
Sometimes, however, no matter how
diligent you may be in operating your
business, regardless of how hard con
have worked to build a local clientele,
factors which are beyond your control
may suddenly arise that can ultimately
destroy all von have worked so hard to
achieve.
A case in point.
This point was hammered home to
me the other day when I went to have
lunch at me favorite little restaurant in
South Miami- which also happens to be
a client of mine.
In its ten years in business, this
restaurant has rightfully earned a repu-
tation as one of Miami's best. It has
developed legions of regular customers
who frequent it morning, noon and
night. It is almost always packed as it Was
on the day to which 1 refer. In all my past
visits, 1 have rarely found parking to be a
problem. But on this day, for the likes of
me, I couldn't find a space in front, in
their lot, or even in the immediately
adjacent streets.
I circled the block several times. Not
a parking space sight. Then I circled the
next block. Dino. And the next block
after that. Voila! Could it be? Yes, finally,
after nearly 15 minutes, I fortunately
found a space, albeit three blocks away.
"What the heck is going on ?" I asked
myself. "A parade% An art show ?"
Then it dawned on me the question
wasn't what the heck is going on, but
rather what the heck is going up.
Bigger ain't
necessarily better.
The answer, 1 soon realized, was the
new megashopping and entertainment
complex that is going up a few blocks
away from my favorite restaurant.
While only a fraction of its tenants
have thus far opened (not the least of
which is a movie mega -plex which sports
no fewer than two dozen theaters!), this
shopping "heaven" is already causing
hell for many of South Miami's mainstay
businesses.
You see, the developers of this com-
plex- which, by the way, is nearly five
Limes the size of Cocowalk in the Grove -
predict that the average shopping day
will bring upwards of 50,000 people
through its gargantuan gates. At first
read. that startling statistic sounds like a
real windfall for all South Miami mer-
chants. That is, until you consider
another even more starding fact: the
developers of the project, with the bless.
ing of the city planners, have provided
for a mere 1,700 parking spaces on -site.
with only another 500 or so extraneous
metered spaces (presently with only a
two-hour time limit) in the immediate
vicinity.
So what's the answer?
It don't take no rocket scientist to do
the math: it all adds up to pure havoc for
anyone who chooses to visit not only the
mega -mall, but any of their favorite
South Miami esmblishments.
To be fair, there are plans in the
works to erect a nearby parking garage
which will accommodate another thou-
sand or so vehicles. But its schtWuled
completion date is nearly a year down'
the road, and even a thousand more
spaces probably isn't going to complete-
ly alleviate the problem.
So what's a savvy marketeer to do?
For once in my long and illustrious
career, I don't have an easy answer.
Instead, I have one simple question
for our esteemed city planners and com.
missioners:
Why?
Ross Browarnih has been an advertising
copytunier and veralive director for mare than
20 year' and is president of Browarnik
Advertising, Inc. He can be reached by phone
at 305- 663 -0670, by fax at 305- 289 -8290 or
by e-mail at mob®netrox.nel.
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15th Annual
-g V. . - Y
J
INTERNATIONAL ARTS & CRAFTS FESTIVAL
Saturday and Sunday, February 20 & 219 1999
Downtown, South Miami, Florida on Sunset Drive
Miami, Florida — Long known for
hosting one of the most popular art
and craft festivals in South Florida,
the Red Sunset Merchants Associa-
tion is looking forward to the best
ever fine art and craft show. Celebrat-
ing 15 years of bringing art to South
Florida, the South Miami Interna-
tional Arts & Crafts Festival was
ranked 32nd in the 1998 Sunshine
Artist 200 Best Fine Art Shows.
As we all look forward to the dawn-
ing of the new century, we also look
forward to the many changes occur-
ring around us. The City of South
Miami has been undergoing a face lift
and tummy tuck this year. The major
thoroughfare, downtown Sunset
Drive, is currently being
reconfigured. Sidewalks have been
enlarged to encourage more pedes-
trian traffic, and the street is being
narrowed to discourage the nonstop,
fly through, shortcut seeking motor-
ist.
The Shops At Sunset Place, an open -
air retail, entertainment and living
center will be open in time to add
even greater excitement, shopping,
dining, and entertainment for the fes-
tival patron.
As the City of South Miami is groom-
ing itself to greet the new millennium,
so, too, is the South Miami Interna-
tional Arts & Crafts Festival. Many
longtime festival patrons have favor-
ite artists who have been attending
this festival since it began fifteen years
ago. Many ofthese favorites will con-
tinue to showcase their art and crafts
in South Miami.
This is also a wonderful time to in-
troduce fresh, new artists to the sea-
soned festival goer. "We want our
patrons to have exciting new reasons
to come back to South Miami, year
after year," commented Curtiss
Sibley, President of the Red Sunset
Merchants Association. "South Mi-
ami is a wonderful place to combine
the traditional and comfortable with
the new and unexpected."
7
1999
New Generations Exhibition
"A Brush with the Future
7�
The 1999 Festival is proud to con-
tinue its quest to introduce children
to art. Children today are the future.
They are: Painting an image, Sculpt-
ing new angles, Forging the direc-
tion of design, Creating new patterns,
Mixing the colors of our pallets, Con-
structing the frameworks of the new
era, Designing motifs, choosing
Fonts for channels of communication,
Drawing pictures, Carving a niche,
Molding, Forming, Building, Envi-
sioning, and Weaving the threads of
evolution. Children are pioneers.
They're evolutionists of the new age
— the millennium.
For the first time in the Festival's 15
year history, school children will be
juried and participate in an official
capacity. "New Generations: ABrush
With the Future" will be a permanent
exhibition booth, representing the arts
and crafts of elementary, middle and
high school students.
For more information: contact
Patricia Ritter, Festival Chairman,
at (305) 666 -5639 or visit the Red
Sunset Merchants Association at:
www.southmiamirsma.org