Res. No. 088-00-10981RESOLUTION NO.88-00-10981
A RESOLUTION OF THE MAYOR AND CITY COMMISSION
OF THE CITY OF SOUTH MIAMI,FLORIDA,RELATING
TO THE CULTURAL AND COMMUNITY GRANTS
PROGRAM;AWARDING A GRANT OF $24,736.00 TO
RED/SUNSET MERCHANTS ASSOCIATION;CHARGING
THE AWARD TO ACCOUNT #01-2100-519-9910,ENTITLED
"CONTRIBUTION—SPECIAL EVENTS";AND PROVIDING
AN EFFECTIVE DATE.
WHEREAS,the Red/Sunset Merchants Association submitted a Cultural and
Community Grants Program Application totheCity of SouthMiamifor expenses relating
tothe 16th Annual South Miami Arts and Crafts Festival,1999 holiday decorations,1999
Safe Streets Halloween and a marketing initiative;and
WHEREAS,the Red/Sunset Merchants Association requested atotalaward of
$24,736,consisting of $9,644 for the 16th Annual South Miami Arts and Crafts Festival,
$1,500forthe 1999 holiday decorations,$1,592for 1999 Safe Streets Halloween and
$12,000 fora marketing initiative;and
WHEREAS,onApril12,2000,the Grants Advisory Board reviewed the
applicationandrecommendedgrantingtheapplicantatotalaward of $18,736,consisting
ofan award of $9,644 for the 16th Annual South Miami Arts and Crafts Festival,$1,500
forthe1999holidaydecorations,$1,592for 1999 SafeStreets Halloween and$6,000for
amarketinginitiative,withtheconditionthatthefunding of the marketing initiative,
which the Board considered an "operational cost",bea one-time exception;and
WHEREAS,theMayorandCity Commission of theCity of SouthMiami support
community events,programs andits Hometown.
NOW,THEREFORE,BEIT RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF SOUTH MIAMI:
Section 1.TheCity Manager is authorized to disburse thesum of
$24,736.00 from account #01-2100-519-9910,entitled "Contribution—Special
Events"for expenses relatingtothe Red/Sunset Merchants Association's FY99-00
Cultural and Community Grants Program Application.
Section 2.This resolution shalltake effect immediately upon approval.
PASSED AND ADOPTED this 18thday ofApril ,2000.
ATTEST:
CITY CLERK MAYOR
READ AND APPROVED AS TO FORM:
Commission Vote:5-0
MayorRobaina:Yea
ViceMayor Feliu:Yea
Commissioner Bethel:'ea
Commissioner Russell:Yea
Commissioner Wiscombe:^ea<?<£&c/b/L-.
CITY ATTORNEY
Page 2 of2
To:
From:
CITY OF SOUTH MIAMI
INTER-OFFICE MEMORANDUM
Honorable Mayor
andCity Commission
Charles D.Scurr
City Manager S)/7 /j
Date:April 13,2000
(A*-
cesrt
Subject:Agenda Item #
Commission Meeting 04/18/00
Funding Request
Red/Sunset Merchants Assoc.
J?
REQUEST
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF SOUTH MIAMI,FLORIDA,RELATING TO THE CULTURAL AND
COMMUNITY GRANTS PROGRAM;AWARDING A GRANT OF $18,736.00 TO
RED/SUNSET MERCHANTS ASSOCIATION;CHARGING THE AWARD TO
ACCOUNT #01-2100-519-9910,ENTITLED "CONTRIBUTION—SPECIAL
EVENTS";AND PROVIDING AN EFFECTIVE DATE.
BACKGROUND AND ANALYSIS
The Red/Sunset Merchants Association (the "Association")submitted a Cultural and Community
GrantsProgram Application totheCity of SouthMiamiwhichsoughtfunding of $246,800for
various events and activities.Recognizing thatthe request contained many exciting and much-
neededinitiativesbutfaroutstrippedthefundingavailablefortheCulturaland Community
GrantsProgram,Commissioner RussellrequestedthatMayor Robaina convene apublic
workshop on the matter.
OnApril10,2000,theMayorandCityCommissionheldapublicworkshopregardingthe
Association's funding request,allowingmerchants,residentsandcity officials todiscussthe
currentstatus of the Association andthedowntown,toidentifyneedsand opportunities andto
explore implementation strategies.ThemeetingwasverypositiveandenabledtheCityand
Association to take a critical firststep towards positioning the Association and downtown for
greater success.
Asaresult of thedialoguebetweentheAssociationandCity,the Association presentedarevised
grantapplicationtotheGrantsAdvisoryBoardonApril12,2000.Theapplicationrequesteda
total award of $24,736,consisting of $9,644 for the 16th Annual South Miami Arts and Crafts
Festival,$1,500 forthe1999 holiday decorations,$1,592for1999Safe Streets Halloween and
$12,000fora marketing initiative.
Inits deliberations,theGrants Advisory Boardclearlysupportedthefunding of theholiday
decorations and well-known events,butwashesitanttofullyfundthemarketinginitiative,which
itconsideredtobe"operatingcosts".Therefore,theBoardvoted5-0torecommendatotal
award of $18,736,consisting of $9,644 for the 16th Annual South Miami Arts and Crafts
Festival,$1,500forthe1999holidaydecorations,$1,592for 1999 SafeStreetsHalloweenand
$6,000fora marketing initiative with theconditionthatthefunding of the marketing initiativebe
aone-time exception.Thisissummarizedbelow.
ITEM REVISED ASSOCIATION
REQUEST
GRANTS ADVISORY BOARD
RECOMMENDATION
16m Annual Arts &Crafts
Festival
$9,644 $9,644
1999 Holiday Decorations $1,500 $1,500
1999 Safe Streets Halloween $1,592 $1,592
Marketing Initiative $12,000 $6,000
Total $24,736 $18,736
Thegrant would bechargedto Account #01-2100-519-9910,entitled "Contribution—Special
Events".The availableaccountbalanceis $27,316.59;the resulting balance would be $8,580.59.
RECOMMENDATION
Your approvalis recommended.
Since its inception,The Red Sunset Merchants Association has been a major booster of
the City of South Miami.Through advertising,through contributions to and
volunteering for city sponsored events and programs and the production of our own
festivals and holidays celebrations,we have endeavored to showcase our special city.
The past two years have been especially challenging for both the merchants and the
city,what with the monumental modification of our cityscape and the mostly
unwarranted negative publicity associated with these changes.Consequently,a major
advertising and public relations campaign is required.
The RSMA has recently applied for a more comprehensive grant to help realize this
goal.The city commission and administration along with the merchants is looking for a
consistent and fertile source of funding for this mutually recognized imperative.
However,as we have some immediate needs,we are requesting your consideration of
thefollowingitems:
1.In February,the merchants association put onthe 16th annual South Miami
Arts and Crafts Festival.This event is consistently recognized as one of top
shows of its type inthe country.The total budget for this event was
$55,525.00.We are requesting a grant of $9,644.00,including $3,599.00 for
police,$4,045.00 for public works and $2,500.00 towards the advertising
expense of $10,000.00.
2.Everyholiday season,for aslongascanbe remembered,the RSMA has
provided thedecorationsandentertainmentfor downtown South Miami.For
1999,the association spent $3,132.00 on decorations,advertising and
caroling.We arerequestingagrant of $1,500.00.
3.In themid 1980's,cavities and indigestion were no longer the only concerns
parents were confronted withon Halloween;theRSMA stepped in and
created Safe Streets Halloween.An instant success,this event provided a
secure environment for children to trick or treat and a wonderful depiction of
our city.Aside from the cost of candy for the individual merchants,expenses
for the 1999 event were $2,145.25.We are requesting a grant of $1,592.00,
including$814.00for police,$643.00 for public worksand$135.00 for
permits.
4.In order to plan and implement our marketing initiative,the creativity and
expertise of a professional public relations and advertising firmis essential.
We are requesting $2,000.00 a month for six months,a total of $12,000.00 to
retain such services.
Inpastyearsthecityhassponsoredandcontributedtotheseaforementionedeventsand
activities and last year we received a grant to employ a public relations firm.We used
these funds to create advertising,which we then paid to place in area publications.
We appreciate your past assistance and your consideration of this year's proposal.
Together wecan preserve and advance this incomparable citywe all treasure.
Every year the Red Sunset Merchants Association presents a variety of events for the
benefit of the city,merchants,and residents;as well as,for the enjoyment of the general public.
Safe Streets Halloween and the annual South Miami Arts and Crafts Festival are among two of
the most popular,well attended,and prominent venues associated with the City of South Miami.
Safe Streets Halloween,now in its twelfth season,provides children,parents,and area merchants
the opportunity to enjoy the Halloween experience in a safe and attractive atmosphere.The
annual South Miami Arts and Crafts Festival,now in its seventeenth year,isa ranked and
celebrated fine arts and crafts festival which is popular among artists from all over the country,
and well attended by people from all parts of South Florida.Every year,this show isa successful
presentation of art,entertainment,music and food.This is event is also a large fundraiser for
charitiesassociated with Rotary of SouthMiami.
As with all merchant associationevents,both of these are:
Freetothepublic
Unitesallsectors of the community
Community/family oriented
Provides entertainment and/or educational value
Showcases the city andits downtown
Attracts New-comers to the area
Enhancesthe visibility of themerchants